May 22, 2023
As global markets become increasingly interconnected, businesses are finding that language can either be a gateway or a barrier to growth. Whether you're a SaaS provider scaling in Latin America or an e-commerce brand launching in Europe, the ability to communicate clearly in multiple languages is essential. Traditional translation services, while valuable, often struggle to match the speed and flexibility modern businesses require. This is where AI translation becomes a strategic asset, enabling fast, accurate, and scalable communication across markets.
A recent survey revealed that 74% of consumers are more likely to purchase a product or service from a site that offers information in their own language. These findings underscore a fundamental truth for businesses: trust and connection start with speaking the customer's language.
As highlighted in a guide on translation's role in global business, multilingual communication isn’t just a matter of expanding reach—it’s about improving credibility, cultural relevance, and long-term retention in new markets.
Meanwhile, the machine translation market is forecasted to reach $7.5 billion by 2030. This growth is driven by increasing demand for AI translation solutions that deliver speed, accuracy, and scale in real-time.
Modern AI translation tools can process thousands of words per minute, making them ideal for businesses handling large volumes of content, such as product catalogues, support documentation, and marketing assets. One example is MachineTranslation.com, a professional AI translator tool developed by the translation agency Tomedes. It combines fast and advanced comparison tools—displaying side-by-side outputs from multiple engines, along with quality scores and key terminology suggestions to support better decision-making. This helps teams select the most accurate and contextually appropriate version for every use case, while saving valuable time and maintaining consistency across multilingual content.
According to a 2024 Forrester study, companies leveraging AI-powered translation tools have reduced localisation time by up to 90% and achieved a 345% return on investment over three years. These gains come from automating the bulk of translation work while reserving human linguists for brand-sensitive or compliance-heavy content. The result is a more efficient, scalable process—especially when accuracy and tone still matter."
In customer-facing environments, AI translation helps brands deliver real-time, multilingual support across regions. As Forbes notes, AI translators are helping businesses meet rising expectations by making localised content available instantly through websites, apps, and chatbots. This enables faster service, clearer communication, and higher customer satisfaction.
From technical manuals to legal documents, businesses require accurate translators who maintain consistency in language use. Organisations like the United Nations rely on terminology databases to ensure professional translation standards are met across languages. AI translation for businesses now offers similar tools—glossary integration, memory functions, and side-by-side comparisons—to support industry-specific accuracy.
The EU’s SME Performance Review shows that multilingual companies grow faster and have more success entering new markets. By using an AI translator, smaller companies can bypass the costs of full in-house localisation teams while still achieving accurate translations for international outreach and regulatory materials.
Retailers like eBay have seen measurable growth using AI translation to localise listings across over 100 markets. CIO Bulletin reports that eBay’s AI translation tool helped boost international discoverability and sales, demonstrating how automation can support both visibility and accuracy at scale.
AI-powered translation is increasingly vital in tourism. Travel Daily News highlights that multilingual content helps travel companies improve engagement, reduce booking friction, and enhance traveler confidence, especially in unfamiliar destinations.
Tech companies often need to translate technical documentation, UI strings, and onboarding emails. AI-powered translation allows teams to maintain agile release cycles while ensuring global users receive clear, usable content.
“AI is the source of productivity for this era. But not all AI is built the same, and not all AI is built for the enterprise.”
— Arvind Krishna, CEO of IBM (ITPro)
Adopting AI translation tools effectively means balancing speed with quality. Here are the best practices for integrating them into your operations:
As quoted in Slator, Ofer Tirosh, CEO of Tomedes, a global translation company, stated: “MachineTranslation.com is the only platform in the industry today that offers both translation aggregation with AI-powered recommendations and user-driven customisation.” He added that while many in the industry still rely on traditional methods, MachineTranslation.com is redefining the standard by making AI accessible to everyone, empowering users to refine translations based on their unique needs.
AI translation for businesses is no longer a novelty—it's a necessity for global growth. By combining the speed of AI with the precision of human input, companies can achieve professional translation outcomes at a fraction of the time and cost. Whether launching in new markets, improving multilingual support, or refining your internal workflows, an accurate translator backed by AI enables your message to travel further, with clarity and confidence.
AI translation is no longer just a support tool—it’s a catalyst for global business growth. By combining the speed of automation with the precision of customisation, modern AI platforms empower companies to scale their communication without sacrificing accuracy or tone. Whether you're expanding into new markets, streamlining support, or localising complex content, tools like MachineTranslation.com help ensure your message resonates—clearly, consistently, and in any language. In today’s global economy, that level of linguistic agility isn’t optional. It’s a competitive advantage.
