Artificial intelligence (AI) offers unique features that can help enhance your startup’s marketing efforts. For instance, you can generate data insights and spot behaviour patterns to create personalised content.
IBM states that this technology can make startups more sustainable and automated. Leveraging it for marketing can help startups become more productive and efficient. AI can also help you build trust with customers through robust marketing efforts.
Even then, most startup founders are unaware of the intricacies of AI in marketing. Perhaps you don’t know the benefits and use cases of this technology.
In this blog, we will discuss what a startup founder should know about AI usage in marketing.
American companies spent over USD 320 billion on online marketing in 2023. Similarly, startups usually allocate 11% of their overall budget to marketing efforts.
But what if there’s a way to reduce marketing expenditures while enhancing business growth? Enter AI-based marketing. With this, you’ll gain multiple growth prospects and benefits. These include the following:
Finding the best AI use cases can be daunting. But thankfully, many AI tool vendors offer affordable, scalable, and easy-to-use solutions for startups.
Take a look at the three instances in which you can use AI to enhance marketing efforts:
A company website is extremely important for all types of businesses because it helps with 24x7 sales by establishing brand credibility. They can also increase organic traffic and improve customer experiences. All in all, websites can complement a startup's marketing efforts.
Startup founders will need to create a user-friendly website to facilitate marketing efforts. Responsive web pages can help your company reach a broader audience by generating organic traffic. But how do you do that?
That’s where an AI website builder comes in. According to Hocoos, these website builders can help create business-ready web pages within a few seconds. Your startup will benefit from the captivating design elements, unique content, and personalised images.
You can also generate brand logos to boost recognition and create lasting impressions. These AI-generated websites will have flawless imagery that complements your brand and creates memorable experiences. To get all these benefits, you need to answer simple questions to help the algorithm generate a customised website that perfectly suits your brand.
You can use AI-based content-generation tools to write social media posts, blogs, emails, etc. It can also be used to generate multimedia like audio, images, and video content. All you have to do is feed proper prompts, and the tool will use generative AI to create personalised content.
With this, you can get rid of various time-consuming tasks. These include writing blogs, testing headlines, performing SEO analysis, developing images, etc. You can now easily create personalised content that resonates with your target audience.
Reports suggest that 38% of marketers use AI to generate content. However, that won’t be ready for publishing. That’s because AI content can be outdated and inaccurate. You’ll lose brand credibility if you post this without proper edits.
That’s why you should only use this type of generative AI for ideation and to create content outlines. Remember to always fact-check and edit the AI write-ups before using them for marketing.
Another important aspect of marketing is customer service. You’ve probably seen your competitors use chatbots on their websites. The chatbot market is expected to reach USD 1.25 billion by 2025. This statistic proves the popularity of this tool as a marketing effort.
It’s an AI marketing tool that uses natural language processing (NLP) to answer common queries. This tool can drive startup growth by increasing customer retention and satisfaction.
With this, startup founders can nurture leads, schedule demos, offer 24x7 support, etc. Moreover, chatbots can easily personalise the consumer journey by meeting their expectations.
Every startup will need this type of virtual assistant to handle customer service inquiries and efficiently resolve issues. This tool learns from interactions and can aid in customer relationship management. You can also tailor marketing efforts based on customer preferences and behavioural data collected by chatbots.
In summary, training AI tools to help with marketing can make your startup stand out in the competition. For instance, you can use this technology to build a robust website and generate personalised content. AI can also help you communicate with your customers using automated chatbots.
All these use cases will surely increase sales through unique marketing efforts. Even then, issues with content accuracy and quality still prevail. Thankfully, the benefits of increased ROI and data-driven marketing decisions make AI a holy grail for all startups.
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