April 10, 2024
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Ever felt like you're working too hard for too little? If you're a coach, consultant, or freelancer, there's a not-so-secret way to give your income a nice bump, without having to grind more hours or sign a mountain of new clients.
Let's say you have a handful of loyal clients already. Chances are, they love your help and wouldn't mind a little extra boost now and then. Instead of cramming more weekly sessions into your calendar, try offering them a special, focused one-day intensive (or even a half-day). You can charge a proper rate for the privilege, something like £1,500 for a one-day intensive.
Here's a quick table for perspective:
That means even with just a few clients, you can easily pull in an extra £2,000 each month, without piling on much extra work.
You might wonder if you should pitch this right away to new prospects. Honestly? It's easier and more ethical to offer these intensives to clients you already know. You've already seen their challenges and built trust, so the extra session is more likely to be helpful.
Three stages for making lasting change:
A one-day intensive isn’t a magic fix for someone you’ve just met. But for people you’ve already helped, it’s like a power-up, a chance to supercharge progress or keep up momentum. Some of my clients even book a one-day intensive every three months. I enjoy these days. They're a chance to reconnect, get focused, and see real breakthroughs. And the best part? Just a day or two a month of this can really pad out your income.
You didn’t start coaching or consulting to work until you drop. The goal is probably more freedom, more fulfilment, and yes, better pay than your old job. This approach lets you:
Frankly, having an "upsell" to offer can also make things feel less pushy and more natural. If a client needs a boost or can’t commit to a big programme, a one-off intensive can be a perfect way in.
You don't need a seven-figure business. Most coaches, consultants, and service pros want decent regular income—enough to pay the mortgage and maybe let your partner work less. This method fits that goal.
Here’s how to get the ball rolling:
Step 1: Look at your current clients. Who could use a one-off "power session"?
Step 2: Set your rate. Some people charge £2k for a day, others even higher.
Step 3: Approach with honesty. Explain the benefit: focused attention, fast breakthroughs, less ongoing commitment.
Step 4: Deliver the session, enjoy the work, and get paid well for your expertise.
Pro Tip: If someone’s on the fence about your regular programme, let them apply the intensive investment toward a bigger commitment later.
Look, this isn’t about flashy cars or being an Instagram millionaire. It's about solid, reliable growth and enjoying life. A couple of focused sessions a month, with people you already enjoy working with, can turn your business from surviving to thriving.
If you want more step-by-steps and practical tips, there are frameworks (and books!) out there to help you shape your coaching business. But honestly? Just start with this. The extra cash, and breathing room, can make a world of difference.
You can comfortably add an extra £1,500 to £2,000 to your monthly income. This is based on selling just one or two one-day intensive sessions to your existing clients at a premium rate.
It works best with existing clients because you have already built a foundation of trust. They understand your value, and you understand their challenges, which makes a focused, high-impact session far more effective and ethical than offering it to someone new.
Not at all. The beauty of this strategy is that you only need a handful of loyal clients. The goal is to deepen your relationship with them and provide more value, not to constantly chase new leads. Even one intensive a month makes a significant difference.
You can frame it as a high-value investment for rapid progress. For those considering a larger coaching package, you could offer to let them apply the cost of the intensive towards the bigger programme if they decide to commit later. This provides a lower-risk entry point for them.
No, it's primarily about improving your work-life balance. By earning more from fewer hours, you can achieve your income goals without the constant pressure of finding new clients. This allows for more freedom and enjoyment in your work, which is a core principle we value.
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