How I Get More Downloads on my Podcast Episodes

Last Updated: 

May 20, 2024

Today, I'm thrilled to pull back the curtain and offer you an exclusive peek into the intricate workings of my podcasting process. As a frequent recipient of inquiries regarding my podcast production methods, I've decided to take a unique approach: why not record the explanation and release it as an episode? So, here we are, embarking on a journey to explore the meta realm of learning about podcasting through a podcast.

Key Takeaways on Optimising Your Podcast Process

  1. Simplicity and Structure: Begin each episode with a clear concept and meticulously outline core points for discussion to maintain clarity and engagement.
  2. Topic Selection: Draw inspiration from client inquiries and trending topics to ensure resonance and relevance with the audience.
  3. Outline Creation: Utilise bullet-point format and frameworks like the "Silver Platter Partnership" to organise thoughts and facilitate concise episode development.
  4. Solo Episodes vs. Interviews: Embrace solo episodes for streamlined production and increased engagement, avoiding complexities of coordinating guests.
  5. Optimising Episode Length: Limit episodes to around 18 minutes, balancing substantial content delivery with audience attention span.
  6. Strategic Content Delivery: Allocate approximately two minutes per bullet point, ensuring precise and impactful message delivery.
  7. Efficiency and Effectiveness: Deliver concise, high-quality episodes to stand out in the crowded podcasting landscape, offering unparalleled value to the audience.
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Crafting the Concept:

When it comes to recording a podcast episode, simplicity is key, but structure is paramount. I always commence with a crystal-clear concept in mind. For instance, it could revolve around a topic like enhancing influence as a coach. From there, I meticulously outline the core points I intend to cover, including essential talking points, insightful tips, common pitfalls, and potential roadblocks to implementation.

Topic Selection:

Every episode begins with a clear topic in mind. I draw inspiration from various sources, including questions posed by clients and prospects throughout the week or trending topics gleaned from Google searches. By choosing topics that are already generating discussion and interest, I ensure that my podcast resonates with my audience from the get-go.

Outline Creation:

Once the topic is selected, I dive into a quick research session to gather insights and key points to discuss. I jot down these points in a bullet-point format, mapping out the structure of the episode. Frameworks, such as my "Silver Platter Partnership" Framework comprising five steps, serve as invaluable tools in organising my thoughts and guiding the conversation. With a structured outline in hand, I can easily craft a concise and engaging episode, typically aiming for a duration of around 14 minutes.

The Power of Solo Episodes:

Through trial and error, I've gleaned valuable insights into the effectiveness of solo episodes. While interviews possess their allure, I found myself entangled in the complexities of coordinating guests and ensuring top-notch production quality. Moreover, guests often neglected to promote the episode, diluting the collaborative essence. Thus, I pivoted my focus towards solo episodes, which yielded tangible results in terms of heightened engagement and increased downloads.

Optimising Episode Length:

In the realm of podcasting, episode length plays a pivotal role in sustaining audience engagement. I adhere to a Ted Talk length, typically capped at 18 minutes. This ensures that the content remains succinct and captivating. Each bullet point in my outline corresponds to approximately two minutes of speaking time, facilitating the delivery of my message with precision and impact.

Why 18 minutes, you may ask? This duration represents a delicate balance between delivering substantial content and respecting the limited time and attention of our audience. It allows ample space to explore complex topics in depth while ensuring that the pace remains brisk and engaging, preventing the risk of listener fatigue or disengagement.

Behind this seemingly arbitrary number lies a strategic approach to content delivery. Each bullet point meticulously outlined in our episode framework corresponds to approximately two minutes of speaking time. This deliberate allocation of time serves as a guiding principle, enabling the seamless and precise delivery of our message with maximum impact.

Furthermore, by embracing brevity without sacrificing substance, we position ourselves as a beacon of efficiency and effectiveness in the crowded podcasting landscape. In a world inundated with an endless stream of content vying for attention, our commitment to delivering concise, high-quality episodes serves as a testament to our dedication to providing unparalleled value to our audience.

The Recording Process:

Recording itself is a breeze, thanks to the user-friendly interface of Audacity. If I stumble upon a mistake or require a moment to gather my thoughts, a simple press of the pause button suffices. Once the recording phase concludes, I entrust the raw material to my adept editor, James. With his expertise, he meticulously refines the content, excising any superfluous segments and infusing finesse into the final product.

Preparing for Publication:

Upon receiving the edited file, I embark on the final leg of the journey: preparing it for publication. Podbean emerges as my platform of choice, offering seamless integration with essential features such as statistics tracking and distribution across major platforms like Spotify and iTunes. Crafting an enticing title, composing comprehensive show notes replete with relevant links and resources, and crafting an eye-catching thumbnail using YouTube thumbnail maker comprise the final steps before hitting the publish button.


And there you have it—another episode journeyed from conception to completion. By shedding light on my podcasting process, I aspire to inspire fellow entrepreneurs to venture into the realm of podcasting and share their distinctive voices with the world. Remember, simplicity, consistency, and enjoyment are the pillars of success in this endeavour.

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