How to Build Your Own Custom Survey Popups?

Last Updated: 

May 20, 2024

Customer data is the cornerstone of any online business development. The input from users of your website or mobile app affects almost every aspect of your business, including product development, sales, and client interactions. Do you have any inquiries on how a survey popup can increase participation and responses? Another possibility is that you want to discover how to create a pop-up poll to obtain client insights. In this post, we'll examine the answers to these questions.

Key Takeaways on Building Your Own Custom Survey Popups:

  • Popup Surveys Defined: A popups survey is a unique form of customer feedback survey. These are deployed on websites or apps to gather insights from users. They are hard to miss and usually have one or two questions, making them quick and easy to complete.
  • Benefits of Popup Surveys: Popup surveys offer valuable data that other analytics tools can't provide. They can help analyse customer satisfaction, prioritise feature development, promote personalised nurturing initiatives, conduct pricing research, analyse lead quality, and understand your target market better.
  • Alternatives to Popup Surveys: Alternatives include long sign-up forms, enrichment APIs, and chatbots. Each has its drawbacks such as low response rates, generic or irrelevant data, and potential annoyance to users.
  • Drawbacks of Alternatives: Long sign-up forms can lead to lower conversion rates and inaccurate data. Enrichment APIs often provide broad and less useful information. Chatbots, despite their interactive nature, tend to have low response rates and could disrupt the user experience.
  • Advantages of Popup Surveys: Popup surveys provide high response rates, accurate data, and better user experiences. By asking simple and timely questions, they can gather precise responses from users. The user experience can be much better than other methods if the survey tool is chosen correctly.
  • Use of Micro-surveys: Micro-surveys, with just one or two questions, can target users more effectively. By delivering the right information to the right users at the right time, they can subtly profile users over time.
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What is a Popup Survey?

A unique variation of the customer feedback survey is the popup form. They are employed by businesses to covertly gather insights from website users as they browse or utilise an online application. Popup surveys are tougher for visitors to miss because of their nature—they are, after all, popups—and as a result, they produce increased interaction.

What is a Popup Survey?
Such surveys typically consist of just one or two questions, which is another crucial aspect. This makes filling out such popups quick and simple, significantly raising the response rates you get.
Why Create and Use Popup Surveys?
On the other hand, this popup necessitates choosing whether to continue responding to the survey with a yes or no response.

Why Create and Use Popup Surveys?

The most straightforward justification is that these internet polls can offer data that other analytics applications just cannot. Despite its great capability, Google Analytics is unable to read users' thoughts and gather information about their perceptions or ideas.

  • Analyse customer happiness to pinpoint areas where your product experience needs improvement;
  • Organise and prioritise feature development better;
  • Promote highly individualised nurturing initiatives;
  • Add survey information to your CRM to find upsell chances.;
  • A product's perceived return on investment was measured for a pricing study;
  • Analyse the caliber of leads that marketing has produced.

When you want to know more about the target market for your goods, the scenario is identical. You can better understand who your users are, what they need, and how you can assist them in completing their tasks by having access to the right customer data. If you run an online business, it enables you to do a lot of things, including boosting conversions and improving client retention, as well as your product.

Product teams can use user feedback from customers to create data-driven decisions. Marketing executives may enhance nurturing initiatives and have a better understanding of their target market. Sales can pinpoint their top clients and concentrate on the most qualified leads.

Alternatives to Popup Surveys

Long Sign-Up Forms

On the website, there are a few problems with extensive forms. Consider the scenario of making an account on a website. Your conversion rates will decrease if you include more inquiries on your sign-up form. Shorter forms, according to numerous research, have higher conversion rates.

Analysis of conversion rates between short and long survey forms.

Second, it's unlikely that you'll obtain reliable data. Users who have chosen to sample your service or product are likely eager to get started right away. They might enter false information if they are annoyed by the difficult questions in order to sign up quickly.

They don't trust your brand at this stage, therefore they have no motivation to supply the correct information. In addition, they may not truly be aware of the responses to all of your queries. Imagine you want to know which software modules a user intends to buy. They probably won't be able to respond to this query before trying and reviewing your product.

In other words, some inquiries are better made after users have gotten comfortable and established a rapport of trust with your brand.

Enrichment APIs

Utilising data from enrichment service providers is another strategy for collecting customer data.

In theory, using Third Party Enrichment APIs to enhance user profiles is preferable to using forms. However, the information that enrichment services provide is sometimes fairly broad and of little use. assuming you receive any info at all from a hit.

They ask for your email address, and in return, they offer you a ton of demographic and firmographic information. However, the question is how probable it is that data returned through enrichment APIs will be meaningful and usable for your company.

In our experience, it's crucial to have particular responses that pertain to YOUR company rather than general firmographic data points.



They have relatively low response rates and a pretty noisy user experience. It's difficult to pinpoint why they offer such poor response times. Our best judgment is that chatbots are mostly seen as a tool to initiate a discussion, as their name suggests. However, you don't want to strike up a dialogue with your users. Instead, you wish to record particular data points.

In other words, in our opinion, chatbots are not the best technique for collecting user data.

Advantages of Using Pop-Up Surveys

How do customer survey popups compare to the alternatives mentioned above, then?

1. High response rates

Popup surveys, as previously indicated, offer excellent response rates in comparison to other data collection techniques.

2. Accurate data

You will receive incorrect information if you ask certain questions at the incorrect moment. Conversely, posing straightforward questions to your customers as they use your product will result in incredibly accurate answers. It all comes down to whether or not a user believes in your brand and perceives a benefit from being honest in a survey.

3. Great User Experience

It's a prevalent misperception that embeddable polls feel clumsy. But it's not accurate. Your choice of survey tool will determine everything. Additionally, you can use micro-surveys, which have just one or two questions, to specifically target your users. When the correct information is delivered to the right users at the right time, you may gradually and covertly profile your users.


You can ask any questions your users while they are utilising your product with in-app surveys. If you choose the right audience to address and ask the question to at the appropriate time, you may even pose quite complex queries.

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