How to Choose the Best Ecommerce Platform for SEO

Last Updated: 

April 6, 2024

How to Choose the Best Ecommerce Platform for SEO

Online shopping has increased in popularity, especially over the past few years. Opening up an online store is one of the best things businesses can do for themselves. You may be wondering how to best open an ecommerce site and the best platform to choose. This article will explore the best ecommerce for SEO and e-commerce SEO tools.

Key Takeaways on Choosing The Best Ecommerce Platform for SEO

  1. Best Ecommerce Platforms for SEO: Consider platforms like BigCommerce, Magento, and Shopify for your e-commerce business, each with its own pros and cons.
  2. BigCommerce for SEO: BigCommerce offers a user-friendly experience and SEO-friendly features, but may suffer from slow page loading and increasing costs.
  3. Magento for SEO: Magento is highly customizable and SEO-friendly, but it requires coding knowledge and can be expensive.
  4. Shopify for SEO: Shopify is beginner-friendly, built for blogging, and integrates with Google Analytics, but it has limitations in editing robots.txt files and URLs.
  5. Ecommerce SEO Tools: E-commerce tools, including website builders, marketing tools, and customer service tools, can streamline and optimise the operation and growth of your online store.
  6. Benefits of E-commerce Tools: E-commerce tools help with website creation, day-to-day operations, marketing, and customer service, ultimately contributing to the success of your online business.
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Best Ecommerce for SEO

Choosing an e-commerce site can be overwhelming. You want to choose an e-commerce platform that is best for search engine optimisation (SEO). Each of these different e-commerce sites have their pros and cons.

BigCommerce

BigCommerce is one of the leading e-commerce sites for businesses who want to build an online store. This platform is easy to use for people who do not know how to code. This is one reason why BigCommerce is so popular. BigCommerce costs $29.95-$299.95+ per month.

Additionally, DropinBlog for Bigcommerce is a valuable blogging solution that seamlessly integrates with the platform, providing users with a powerful content creation tool for their online stores. With DropinBlog, businesses can enhance their BigCommerce websites by effortlessly adding and managing blog content, engaging their audience and boosting overall online presence. You can skyrocket your content creation by integrating DropinBlog with a paragraph generator. The tool can help you write closer to human written paragraphs which you can later publish on different platforms with just one click.

Pros of BigCommerce

BigCommerce is a flexible e-commerce site. It does not require you to code. Because BigCommerce is so flexible, it is an excellent choice 

BigCommerce is also SEO-friendly. There are several SEO-friendly features. Some of the SEO features include a mobile-friendly design. It has built-in 301 redirects, SEO-friendly URLs, edit access to your txt file, and many other features. 

BigCommerce is customer-friendly. It is one of the best SEO e-commerce platforms because of its customer-friendly site. BigCommerce offers a number of e-commerce website features that can make the shopping experience more enjoyable for your audience.  

Cons of BigCommerce

Although BigCommerce is one of the best platforms, it has two cons that are important to know about. 

The pages can load slowly. This is the biggest complaint of BigCommerce users. Slow loading pages can lead to low SEO rankings. There will be less traffic and sales because of the slow load.

Also, BigCommerce can become expensive. The Pro package only enables you to get up to $400,000 in sales per year, but for every $200,000 in sales beyond that, it’s an extra $150 per month. 

Magento

Magento is another e-commerce platform for SEO. It is a customisable platform. You can easily, efficiently, and effectively sell products. Magento costs $20,000+ per year.

Pros of Magento

Magento can be a difficult platform, but it is very customisable. It is open source so that anyone can make changes to build the site they need. Magento gives you a basic outline for your website. You do not have to build a website from scratch. You  can edit the site to fit your business. 

Magento is SEO-friendly. Since the platform is totally customisable, you can make the site SEO-friendly for your business. Also, Magento allows you to add the necessary coding and alterations to your pages to help you rank in search results and earn more sales.

Cons of Magento

Again, there are always cons to consider before using Magento. 

Magento requires coding knowledge. If you do not know about coding, Magento is not the best SEO e-commerce site for you. Without coding experience, you will not be able to build a custom site for your business.

Magento is also expensive. This is the greatest drawback. The basic version of their product with limited features starts at $20,000 per year. If you need more features the price will increase. 

Shopify

Shopify is a great e-commerce platform for beginners. If you are setting up your first e-commerce website, Shopify is the platform to consider. 

Pros of Shopify

Shopify is easy to use. It is one of the most user-friendly websites to set up. You can add features to your Shopify store by using their vast variety of plugins. Users can choose a template and add what they need to launch their store. Shopify is a great platform for those without coding experience.

Shopify is built with blogging in mind. Publishing blogging content is easy on this platform. Blogs can help you get more shoppers on your site. This feature is a great one to have from an e-commerce SEO platform. 

Lastly, another pro when it comes to using Shopify is Google Analytics. You can easily integrate your store with Google Analytics. This feature will help you better track your website’s traffic, leads, and conversions for your business. 

Cons of Shopify

Like all the other platforms Shopify has its drawbacks related to SEO. 

First, you cannot edit your robots .txt files. These files enable you to tell search engines which pages to crawl.  Without the capability to control this, it is difficult for you to ensure that Google crawls the right pages. As a result, this can overwhelm your website and cause it to slow down. 

Second, you cannot change URLs. Search engines use URLs to identify and understand the context or topic of a webpage. This is a big con when it comes to using Shopify. Custom URLs help search engines better understand your website’s pages and makes your site more memorable to users on your site.

SEO Ecommerce Tools

E-commerce tools are software that helps businesses manage their online stores. Some examples of this software include apps, platforms, and plugins. E-commerce tools streamline, organise, and automate the processes of running and growing an ecommerce store. E-commerce tools have several benefits. 

E-commerce tools build and host an online store. Website builders are often included in e-commerce tools. This helps a user easily build an aesthetically pleasing online store and web hosting. This enables shoppers to access and shop on the site.

Another e-commerce tool helps with day-to-day operations. One important day-to-day operation is making sure the internal business operations and organisational needs are met. 

Marketing tools help ecommerce sites establish brand identity, increase traffic, and convert leads into repeat customers. Online businesses can track a marketing campaign’s effectiveness, automate content creation, and maintain relationships with online shoppers via email, social, and even a dedicated blog. 

Customer service tools help attract customers who are more likely to be willing to subscribe to newsletters and repeat purchases from your store. Using customer service tools, online stores can provide care for shoppers, nurturing them along every step of their customer journey. 

Finally, using e-commerce platforms and tools is just one way to help you build a successful online store. These e-commerce tools are easy, efficient, effective, and have great money value. E-commerce tools will establish and help grow your business.

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