Online shopping has increased in popularity, especially over the past few years. Opening up an online store is one of the best things businesses can do for themselves. You may be wondering how to best open an ecommerce site and the best platform to choose. This article will explore the best ecommerce for SEO and e-commerce SEO tools.
Choosing an e-commerce site can be overwhelming. You want to choose an e-commerce platform that is best for search engine optimisation (SEO). Each of these different e-commerce sites have their pros and cons.
BigCommerce is one of the leading e-commerce sites for businesses who want to build an online store. This platform is easy to use for people who do not know how to code. This is one reason why BigCommerce is so popular. BigCommerce costs $29.95-$299.95+ per month.
BigCommerce is a flexible e-commerce site. It does not require you to code. Because BigCommerce is so flexible, it is an excellent choice
BigCommerce is also SEO-friendly. There are several SEO-friendly features. Some of the SEO features include a mobile-friendly design. It has built-in 301 redirects, SEO-friendly URLs, edit access to your txt file, and many other features.
BigCommerce is customer-friendly. It is one of the best SEO e-commerce platforms because of its customer-friendly site. BigCommerce offers a number of e-commerce website features that can make the shopping experience more enjoyable for your audience.
Although BigCommerce is one of the best platforms, it has two cons that are important to know about.
The pages can load slowly. This is the biggest complaint of BigCommerce users. Slow loading pages can lead to low SEO rankings. There will be less traffic and sales because of the slow load.
Also, BigCommerce can become expensive. The Pro package only enables you to get up to $400,000 in sales per year, but for every $200,000 in sales beyond that, it’s an extra $150 per month.
Magento is another e-commerce platform for SEO. It is a customisable platform. You can easily, efficiently, and effectively sell products. Magento costs $20,000+ per year.
Magento can be a difficult platform, but it is very customisable. It is open source so that anyone can make changes to build the site they need. Magento gives you a basic outline for your website. You do not have to build a website from scratch. You can edit the site to fit your business.
Magento is SEO-friendly. Since the platform is totally customisable, you can make the site SEO-friendly for your business. Also, Magento allows you to add the necessary coding and alterations to your pages to help you rank in search results and earn more sales.
Again, there are always cons to consider before using Magento.
Magento requires coding knowledge. If you do not know about coding, Magento is not the best SEO e-commerce site for you. Without coding experience, you will not be able to build a custom site for your business.
Magento is also expensive. This is the greatest drawback. The basic version of their product with limited features starts at $20,000 per year. If you need more features the price will increase.
Shopify is a great e-commerce platform for beginners. If you are setting up your first e-commerce website, Shopify is the platform to consider.
Shopify is easy to use. It is one of the most user-friendly websites to set up. You can add features to your Shopify store by using their vast variety of plugins. Users can choose a template and add what they need to launch their store. Shopify is a great platform for those without coding experience.
Shopify is built with blogging in mind. Publishing blogging content is easy on this platform. Blogs can help you get more shoppers on your site. This feature is a great one to have from an e-commerce SEO platform.
Lastly, another pro when it comes to using Shopify is Google Analytics. You can easily integrate your store with Google Analytics. This feature will help you better track your website’s traffic, leads, and conversions for your business.
Like all the other platforms Shopify has its drawbacks related to SEO.
First, you cannot edit your robots .txt files. These files enable you to tell search engines which pages to crawl. Without the capability to control this, it is difficult for you to ensure that Google crawls the right pages. As a result, this can overwhelm your website and cause it to slow down.
Second, you cannot change URLs. Search engines use URLs to identify and understand the context or topic of a webpage. This is a big con when it comes to using Shopify. Custom URLs help search engines better understand your website’s pages and makes your site more memorable to users on your site.
E-commerce tools are software that helps businesses manage their online stores. Some examples of this software include apps, platforms, and plugins. E-commerce tools streamline, organise, and automate the processes of running and growing an ecommerce store. E-commerce tools have several benefits.
E-commerce tools build and host an online store. Website builders are often included in e-commerce tools. This helps a user easily build an aesthetically pleasing online store and web hosting. This enables shoppers to access and shop on the site.
Another e-commerce tool helps with day-to-day operations. One important day-to-day operation is making sure the internal business operations and organisational needs are met.
Marketing tools help ecommerce sites establish brand identity, increase traffic, and convert leads into repeat customers. Online businesses can track a marketing campaign’s effectiveness, automate content creation, and maintain relationships with online shoppers via email, social, and even a dedicated blog.
Customer service tools help attract customers who are more likely to be willing to subscribe to newsletters and repeat purchases from your store. Using customer service tools, online stores can provide care for shoppers, nurturing them along every step of their customer journey.
Finally, using e-commerce platforms and tools is just one way to help you build a successful online store. These e-commerce tools are easy, efficient, effective, and have great money value. E-commerce tools will establish and help grow your business.