How to Explain What You Do as a New Coach

Last Updated: 

April 16, 2024

Embarking on a new coaching career can be both exciting and challenging. As a fledgling coach, it's crucial to articulate what you do effectively to attract clients and establish your niche. This article provides practical advice on how to explain your role as a new coach, leveraging your network, identifying your unique selling proposition, conducting market research, building credibility, and adopting digital tools to ensure sustainable business growth.

Key Takeaways on Pitching Your New Coaching Business

  1. Crafting a Personal Introduction Message: Start by introducing yourself briefly, highlighting your coaching niche or specialty, mentioning relevant qualifications or experiences, and suggesting how you can add value to the recipient. Personalise your message to reflect your unique voice and coaching style.
  2. Utilising Existing Relationships: Leverage your existing network by reaching out with personalised messages explaining your new venture and offering a free coaching call as an introduction to your services. Engage authentically in groups where your ideal clients are active and provide value through insightful content and advice.
  3. Offering a Taste of Your Services: Use the "Taster Technique" to offer complimentary sessions or assessments, allowing potential clients to experience the value you offer firsthand. Ensure these sessions deliver genuine value and showcase your expertise.
  4. Identifying and Reflecting on Your Unique Coaching Proposition: Reflect on your personal skills, experiences, challenges overcome, and strengths developed to establish your coaching niche. Specialise based on your expertise to offer authentic and effective guidance.
  5. Conducting Market Research: Stay informed with evidence-based practices by subscribing to leading journals, attending workshops, and learning from experienced coaches. Utilise testimonials and success stories to build credibility and showcase the impact of your coaching.
  6. Building Credibility Through Strategic Outreach: Connect with journalists and influencers by offering value and pitching compelling propositions aligned with their interests. Lead with value in your pitch and highlight the unique benefits of your coaching.
  7. Adopting Digital Tools for Sustainable Coaching Business Growth: Utilise a digital coaching platform to streamline business operations, automate tasks, and enhance client communication. Maximise time efficiency with content sharing and identify and engage potential clients through digital channels.
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Leveraging Your Network to Kickstart Your Coaching Career

Crafting a Personal Introduction Message

When embarking on your coaching journey, the ability to articulate what you do in a concise and engaging manner is crucial. Your introduction message is your first impression, and it sets the tone for your professional relationships. Here's a simple structure to follow:

  • Introduce yourself with a brief background
  • Highlight your coaching niche or speciality
  • Mention any relevant qualifications or experiences
  • Suggest how you can add value to the recipient

Use a template to ensure consistency but remember to personalise it to reflect your unique voice and coaching style. For instance:

Hello [Name],I'm [Your Name], a dedicated coach specialising in [your speciality]. With a background in [relevant experience], I'm passionate about helping individuals [value proposition]. I'd love to discuss how my coaching could support your goals.Warm regards,[Your Name]

Remember, the goal is to make a connection, not just a pitch. Tailor your message to the recipient, whether it's a potential client, a fellow coach, or a member of your network. By doing so, you'll be more likely to engage in meaningful dialogue and establish a foundation for future interactions.

Utilising Existing Relationships

Your existing relationships are a goldmine for kickstarting your coaching career. Leverage the trust you've already built by reaching out to your network with a personalised message. Explain your new venture and how you can help, and don't hesitate to offer a free coaching call as an introduction to your services.

  • Choose groups where your ideal clients are active
  • Engage by introducing yourself and how you can help
  • Provide value through insightful content and advice
  • Showcase your expertise with helpful responses
  • Remember to infotain and engage authentically
By offering a taste of your services, you create an opportunity for potential clients to experience the value you provide without any initial investment. This 'Taster Technique' can be a powerful tool in converting acquaintances into paying clients.

Remember, platforms like Reddit can be utilised to build relationships subtly. Offer help and engage in market research without the direct intent to sell. This approach can lead to organic growth and your first clients, just as it did for Ruby, a relationship coach who found success on the platform. Engagement should always be genuine and focused on providing value, rather than making a sale.

Offering a Taste of Your Services

One of the most effective strategies to introduce potential clients to your coaching is through the Taster Technique. This involves providing a complimentary session or assessment, allowing individuals to experience the value you offer firsthand. It's a powerful method to convert interested parties into paying clients by demonstrating your ability to address their needs.

Consider offering free calls where you tackle a specific problem for 15 minutes. This not only showcases your expertise but also builds rapport. At the end of the session, you can discuss the possibility of ongoing coaching, framing it as a pathway to achieving their goals.

Remember, the key is to deliver genuine value during these sessions. It's not just about giving a preview; it's about creating a real impact, even in a short time.

Here are some examples of free assessments that have proven successful:

  • Coaching programmes and workshops for holistic growth
  • Success stories and case studies
  • Business mentoring and networking opportunities
  • Individualised coaching programmes for personal and professional development

By strategically offering these tasters, you lay the groundwork for a thriving coaching practise.

Identifying and Reflecting on Your Unique Coaching Proposition

Assessing Personal Skills and Experiences

As a new coach, it's essential to reflect on your personal skills and experiences to establish a strong foundation for your practise. Your unique journey, including the challenges you've overcome and the strengths you've developed, can inform your coaching niche and resonate deeply with clients.

  • Reflect on personal skills and experiences
  • Consider your journey and areas of expertise
  • Identify challenges you've overcome
  • Determine strengths developed along the way

For instance, if you have experience dealing with ADHD, either personally or within your family, you might specialise in ADHD coaching. This specialisation allows you to offer targeted and empathetic guidance to those facing similar challenges.

By conducting a thorough self-assessment, you can uncover the core areas where you can offer the most value and impact as a coach. This introspection is not just about leveraging your past but about shaping the future of your coaching career.

Specialising Based on Personal Expertise

When embarking on a coaching career, it's essential to reflect on your personal journey and areas of expertise. Your unique experiences are not just part of your story; they are the bedrock of your specialisation. Consider the challenges you've overcome and the strengths you've honed. These elements can define your niche and resonate deeply with your clients.

By specialising in an area you're intimately familiar with, you can offer insights and strategies that are both authentic and effective.

For instance, if you've navigated the complexities of balancing a professional career with personal commitments, you might focus on coaching for work-life balance. Here's how you can start:

  • Assess your personal skills and experiences.
  • Identify the areas where you have a deep understanding or unique insights.
  • Determine if there's a market need that aligns with your expertise.

As you gain hands-on experience and establish yourself as an expert, the quality of your clientele will naturally improve. This progression is evident in fields like strength and conditioning coaching, where expertise can lead to working with high-performance athletes. Similarly, in corporate settings, a background in leadership could enable you to offer specialised training for managers. The key is to match your personal expertise with the needs of your target market, ensuring that you provide a service that is both valuable and sought after.

Transforming Challenges into Coaching Strengths

Every coach has a unique journey that shapes their approach to coaching. Reflecting on your own challenges and how you've overcome them can be a powerful way to develop your coaching style. By understanding various coaching methodologies and identifying your strengths, you create a unique approach that resonates with clients who face similar obstacles.

Your personal experiences are not just stories; they are the bedrock of your coaching philosophy. They allow you to empathise and connect with clients on a deeper level, transforming your past challenges into present strengths.

Consider the following steps to leverage your experiences:

  • Reflect on personal skills and experiences
  • Consider your journey and areas of expertise
  • Identify challenges you've overcome
  • Determine strengths you've developed

By doing so, you not only define your brand identity but also set up your coaching business to attract clients who can truly benefit from your insights and support.

Conducting Market Research to Enhance Your Coaching Practise

Staying Informed with Evidence-Based Practises

In the ever-evolving field of coaching, staying informed with evidence-based practises is crucial for delivering high-quality services. As a new coach, it's essential to immerse yourself in the latest research and developments within your niche. Regularly reading publications and seeking guidance from seasoned professionals can significantly enhance your coaching methods.

To ensure your coaching practise remains relevant and effective, consider the following steps:

  • Subscribe to leading journals and magazines in your field.
  • Attend workshops and seminars to learn from experts.
  • Join professional coaching associations for access to resources and networking.
Embrace a culture of continuous learning to keep your coaching strategies fresh and impactful.

Remember, the knowledge you gain not only benefits your clients but also solidifies your reputation as a well-informed and trustworthy coach. By integrating evidence-based practises into your coaching, you are committing to a standard of excellence that will set you apart in the industry.

Learning from Experienced Coaches

Embarking on a coaching career can be both exhilarating and daunting. One of the most effective ways to bridge the gap between novice and expert is by learning from experienced coaches. These seasoned professionals can provide invaluable insights into the art of coaching, often sharing strategies that are not found in textbooks.

Networking with established coaches allows you to observe their methods and adopt best practises. It's crucial to approach these relationships with humility and the eagerness to learn. Remember, a coach is someone who is expert at asking great questions, which can lead to profound self-discovery and knowledge expansion.

The journey of a new coach is a continuous learning process, where each interaction with a veteran coach can unlock new levels of understanding and skill.

Here are a few steps to consider when seeking guidance from experienced coaches:

  • Identify coaches who resonate with your coaching philosophy.
  • Reach out and express your genuine interest in learning from them.
  • Offer to assist or shadow them in exchange for mentorship.
  • Reflect on the feedback and advice they provide and integrate it into your practise.

By embracing the wisdom of those who have already paved their way in the coaching field, you can accelerate your growth and enhance the quality of your coaching services. As highlighted by Forbes, the first step toward sustainability is deepening the coaching expertise within the organisation.

Utilising Testimonials and Success Stories

Harnessing the power of testimonials and success stories can significantly bolster your credibility as a new coach. Clients' positive experiences are a testament to your coaching effectiveness and can be a persuasive tool for potential clients. When sharing these stories, focus on specific outcomes and improvements that clients have achieved through your coaching.

  • Highlight transformative moments
  • Detail the challenges overcome
  • Emphasise the tangible benefits

Incorporate these narratives into your marketing materials and conversations. They serve as relatable and compelling evidence of your coaching impact. Remember, a success story well-told can resonate more deeply than any sales pitch.

Ensure that your testimonials are genuine and reflect a diverse range of client experiences to showcase the breadth of your coaching abilities.

Building Credibility Through Strategic Outreach

Connecting with Journalists and Influencers

Building a rapport with journalists and influencers can be a game-changer for new coaches. Offering something of value is key to establishing a genuine connection. Start by identifying individuals whose audience aligns with your coaching niche. A simple Google search or a dive into LinkedIn and social media groups can yield potential contacts. Remember, it's not always about the size of the audience, but the engagement they have.

Engage with influencers and journalists by providing insightful comments on their posts, sharing their content, or offering to collaborate on a piece relevant to your expertise. This approach not only showcases your knowledge but also demonstrates your willingness to contribute to their work.

To streamline your outreach, consider the following steps:

  • Research and list potential contacts with an engaged audience.
  • Craft a personalised message that highlights how you can add value to their content.
  • Follow up respectfully, acknowledging their busy schedules.

By consistently engaging and offering value before asking for anything in return, you create a foundation for a mutually beneficial relationship. This strategy can lead to increased visibility and credibility for your coaching business.

Leading with Value in Your Pitch

When reaching out to potential clients or collaborators, it's crucial to lead with value. Your pitch should not merely be a request for their time or resources, but a compelling proposition that offers them something of worth. This approach not only demonstrates your expertise but also your willingness to contribute meaningfully to their goals.

  • Craft compelling messaging that highlights your value proposition and resonates with your ideal clients
  • Utilise digital channels to reach and engage with your audience
  • Network strategically to establish valuable connections
By focusing on giving value first, you'll pave the way for more fruitful and lasting relationships.

Remember, the essence of a successful pitch lies in its client-centric nature. Ensure that your pitch aligns with the interests and needs of the person you're addressing. This alignment is the cornerstone of the 'Taster Technique', where you offer a sample of your services, demonstrating the immediate benefits they can expect from your coaching.

Highlighting the Unique Benefits of Your Coaching

When communicating with potential clients, it's crucial to emphasise the unique benefits of your coaching. This not only helps in attracting the right clientele but also sets clear expectations for the transformative journey ahead. For instance, if you specialise in business life coaching, you could highlight how your approach facilitates personal transformation and professional growth.

Your coaching style should reflect your personal journey and the strengths you've developed. This authenticity resonates with clients and can be a powerful differentiator.

Consider creating a succinct list of the unique benefits you offer, such as:

  • Tailored strategies for personal and professional development
  • Support in overcoming specific challenges
  • Tools and techniques for sustained self-improvement
  • A structured yet flexible coaching framework

By clearly articulating these benefits, you ensure that potential clients understand the value of your services and how they stand to gain from engaging with you.

Adopting Digital Tools for Sustainable Coaching Business Growth

The Importance of a Digital Coaching Platform

In the modern coaching landscape, the adoption of a digital coaching platform is not just a luxury, but a necessity. A digital platform acts as the backbone of your coaching business, providing a centralised hub for managing all aspects of your practise. From streamlined scheduling to secure client communication, the right platform can significantly enhance your operational efficiency.

Streamlined business operations are a key benefit of digital platforms. They automate mundane tasks such as scheduling, invoicing, and client communication, allowing you to focus on what you do best—coaching. Here's how a digital platform can transform your business operations:

  • Automated scheduling and reminders for clients
  • Efficient invoicing and payment processing
  • Centralised client communication channels
  • Secure storage and organisation of coaching materials
Embracing a digital platform early in your coaching career sets a professional tone and demonstrates your commitment to providing a seamless experience for your clients.

Selecting the right platform is crucial. It should align with your coaching style and business needs, offering features that cater specifically to the unique demands of a coaching enterprise. Simply.Coach, for example, is designed with coaches in mind, offering a suite of tools that support both individual coaches and coaching businesses. By choosing a platform that resonates with your coaching proposition, you ensure that your digital presence is as impactful as your in-person sessions.

Maximising Time Efficiency with Content Sharing

In the fast-paced world of coaching, maximising time efficiency is crucial. Content sharing is a powerful strategy that allows you to maintain a consistent presence without being overwhelmed by the demands of content creation. By dedicating specific time slots to content sharing, you can ensure your audience remains engaged while freeing up time to focus on other aspects of your business.

  • Schedule content sharing during low-intensity periods
  • Use automation tools to post across multiple platforms
  • Analyse engagement data to refine your sharing strategy
Embrace the practise of sharing valuable content regularly to establish trust and authority within your niche.

Remember, effective business coaches need a variety of skills, including communication and analytical thinking. Sharing content that showcases these skills can help demonstrate your expertise and attract potential clients.

Identifying and Engaging Potential Clients

Once you've honed your coaching proposition, the next crucial step is to identify and engage potential clients. This involves a mix of strategic outreach and genuine relationship-building. Begin by crafting compelling messaging that highlights your value proposition and resonates with your ideal clients. Utilise digital channels such as social media platforms, email marketing, and content creation to reach a wider audience.

  • Choose groups where your ideal clients are active
  • Introduce yourself and how you can help
  • Engage in conversations and post insightful content
  • Showcase your expertise by answering questions
  • Infotain – be interesting and entertaining while building trust
Remember, engaging with potential clients is not just about selling your services; it's about creating a connection that could lead to a long-term coaching relationship.

Leverage your digital coaching platform to create a landing page that allows prospective clients to book discovery sessions with you. This not only streamlines the process but also provides a professional touch to your services. Attend networking events, workshops, and industry conferences to connect with like-minded individuals and consider offering free or discounted sessions as a way to build rapport.


In conclusion, embarking on a journey as a new coach can be an exhilarating yet challenging endeavour. By leveraging your personal network, reflecting on your unique skills and experiences, and conducting thorough market research, you can carve out a niche that resonates with your expertise. Remember to maintain an evidence-based practise, stay informed with the latest industry science, and seek guidance from more experienced coaches. Utilise client testimonials and success stories to build credibility, and don't shy away from offering initial free coaching calls to demonstrate the value you bring. Embrace digital platforms and marketing strategies to reach potential clients, and always communicate the distinct benefits of your coaching services. With dedication and these actionable steps, you're well on your way to establishing a successful coaching business and making a meaningful impact in the lives of your clients.

Frequently Asked Questions

What is one of the best strategies for new coaches to gain clients quickly?

Leveraging your existing network is highly effective. You can send a personalised message to your contacts, offering a free coaching call to introduce your services and provide a sample of the value you can deliver.

How can I reflect on my personal skills and experiences to find my coaching niche?

Consider your personal journey, areas of expertise, challenges you've overcome, and strengths you've developed. For instance, if you have experience with ADHD, you could specialise in ADHD coaching.

Why is it important for my coaching practise to be evidence-based?

As a strength and conditioning coach, maintaining an evidence-based practise ensures your services are up to standard and effective. Regularly reading scientific publications and seeking advice from experienced coaches keeps you informed and credible.

How can testimonials and success stories help my coaching career?

Testimonials and success stories from satisfied clients build credibility and trustworthiness. They serve as proof of your competence and reinforce your reputation, helping to attract new clients.

How should I approach journalists and influencers to promote my coaching business?

When reaching out, always lead with value. Pitch an interesting angle that aligns with their work and could help them write a popular article. This approach can increase the likelihood of gaining coverage in your niche.

What role does a digital coaching platform play in growing my coaching business?

A digital coaching platform is a game-changer for starting your coaching business on the right foot. It provides the tools for managing your business, engaging with clients, and sharing content efficiently, which is crucial for sustainable growth.

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