Well, marketing is the foremost thing that you need for business success either it is operating on the small or big one. As for business, you need clients or customers and for customers and clients to know you, you need marketing. When you will have more clients and customers to buy your products and services, your business will grow. So here some ways to market yourself and Grow a Business with No Money:
Create An Impact Of Your Company:
People never buy products they buy brands. To make products you need money while to make brands you need some unique ideas to grab attention that doesn’t require money. Keep in mind what Walter said once;
“Products are made in a factory, but brands are created in the mind.”
Explain to your customer why you are here, in the market. Along with telling them how your presence is in their favour and lastly show how you are totally different than the other brands working in the market. You don't need a huge amount to do so. Some social media campaigns which can be conducted for free are the source to convey your message to the customers, clients, and audience without money.
Building A Community of Your Customers:
You need attention from your customers at any point and in every way. You cannot afford to distract them even for a while as they can be grabbed by your competitors. Hence, building a social community for free is the best way to keep hearing from your customers and let them listen. These small networks are a great way to interact with people. As the Germany Kent Says:
“Be transparent. Let's build a community that allows hard questions and honest conversations so we can stir up transformation in one another.”
So, you can understand what your customers think about you. You can answer their queries, take feedbacks and build a better product or service based on these feedbacks. You don’t money to do so; all you need is to keep in touch with the posts being sent in groups and reply to the queries.
Barter Services To Gain Attention:
As a businessman, you must have some talent. You will have to sell your talent to get money. Being a businessman doesn't mean you cannot work. In fact, you can work for your business. Give your services, earn money and use that money to grow your businesses. As the Edmund Burke says
“All government, indeed every human benefit and enjoyment, every virtue, and every prudent act, is founded on compromise and barter”.
So, keep in mind what Burke said and use this strategy to gain money for your business. Barter is an act where you do something for others and others do the same for you. You are working for each other's betterment. Remember, none can snatch your talent from you and even if you give services to a competitor, still, he cannot think the ideas as unique as you can.