“If you are not moving forward, sooner or later you begin to move backward.”
Do you know who said this famous line?
It was Mikhail Gorbachev, the last General Secretary of the Soviet Union, a man who responsible for helping to end the Cold War and who brought about massive economic, social, and political change in Russia.
Now, you may not be looking to make as big an impact on the world as Mr. Gorbachev did, but that doesn’t mean that the sentiment of the statement still doesn’t ring true.
In business, if you want to survive, you need to look forward. You should always be planning your next move, always striving to be better.
That being said, it can be all too easy to become preoccupied with the day-to-day running of your business and forget the importance of strategizing for the future.
Fortunately, it is never too late to start thinking about ways to expand your business.
Keep reading to discover the most effective ways that you can grow your brand this year, and don’t worry, you don’t need to spend a fortune to do so.
Launch a digital product
You are most likely already aware that the world is becoming an increasingly digital one, with more people now shopping online than do in physical stores. Therefore, it has never been more important for businesses to ensure that their digital offerings are as innovative and user-friendly as possible.
If you do not already know, a digital product is a software-enabled product, with common examples including apps, music files, video tutorials, eBooks, and design templates.
One of the main advantages of creating a digital product for your business is that it has the opportunity to generate passive income. Once you have created and marketed a digital product with the help of a digital product consulting agency, there is very little else you have to do apart from count your profits.
Build up positive reviews
A whopping 92% of shoppers are reluctant to purchase a product without being first able to read reviews from previous customers. That is a huge number of consumers. Therefore, you need to make sure that you have a substantial number of positive online reviews if you hope to increase your number of customers this year.
How can you get more great reviews? There are several ways that you can go about this. Firstly, you can simply ask your existing customers to write a review, either on your website directly or via your social media pages.
Alternatively, if you have already tried this approach and you stick lack review numbers, you could try offering an incentive. For example, a free product or money-off a future purchase.
Video testimonials are highly effective, so if you can get a few of these, you should see an increase in sales almost immediately.
Affiliate Marketing Program
Want people to work tirelessly day and night to promote your product or service? If yes, then you need to create an affiliate program for your product. It does not matter what you sell. Just let affiliates sell it for you for a commission.
It is like you have an army of salespeople working only on a commission basis - no salary and no overhead!
There are a lot of affiliate marketing programs you can join for free depending on your niche. Give it a try! You can always opt out if you decide it is not for you.
Focus on social
Hopefully, you already have a strong business presence across all the most popular social media platforms, but if you don’t, now is the time to get this sorted out.
However, simply having a business page on Facebook, Instagram, and LinkedIn is not enough. You need to ensure that you are engaging with your followers.
Think about what you want from the business pages you follow on social media.
Is it a barrage of salesy, product-pushing posts?
Probably not. You want to be informed, amused, visually entertained, and above all else, you want to feel an emotional connection with the brand.
Fortunately, all this can be achieved as long as you invest sufficient time and effort into your social media pages.
- Personal stories about your employees and your brand
- Regular competitions
- Images/videos from your customers
- Your charitable efforts
- Your goals for the future