How to Improve Your Business Proposals

March 23, 2022

How to Improve Your Business Proposals and Close Bigger Deals
Robin Waite - Business Coach

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Improving your company's business proposals and making them stand out is a fantastic way to leave a lasting impression on your clients and create a more attractive offer in order to sell more in the long run.

Making modifications to your proposals' general look and substance may be the last thing on your mind while you're rushing to get them in front of clients. However, it would help if you do not allow your offers to get stagnant. You want to stay ahead of the competition by submitting proposals that look excellent, are simple to accept, and read well. Revising your proposals takes minimal effort, allowing you to update your business documents quickly and get back to completing transactions.

For that reason, here are some concepts that combine marketing and sales to give your client a more structured experience when they read your proposal, which won't take much time to implement.

Understand the Issue That Your Target Audience Faces

To begin with, always keep the problem you're here to address for a possible client at the forefront of your company pitch. Instead of emphasizing all of the wonderful things your product or solution can accomplish, frame it in terms of how it can alleviate a client's headache.

For instance, if your company offers janitorial and cleaning services, include all of the benefits your solution will bring to the client's life or job when writing your cleaning proposal template. Whether it saves them time and money or helps them in other situations, these benefits are essential, so make use of them.

Update or Add Case Studies

Case studies are a form of social proof that serves as a backup, demonstrating to potential clients that you can do what you do best. For that reason, it's worth checking to see whether any of your case studies are outdated if you already use them in your proposals. If a case study topic mentions a process that you've since changed or deleted, you might want to look for another case study.

Additionally, make a list of what's lacking from your existing case studies: see if they include a diverse range of clients in terms of company size, scope, industry, and project size. If your case study lineup is lacking, make it a priority to reach out to good customers who can fill in the gaps.

Ensure that each case study tells a compelling story, but keep them short and interesting by giving them a catchy title. Ask your case study subjects open-ended questions to elicit good stories, such as: how has our service enhanced your workflow?

Bring Attention to Your Process

Unfortunately, you're not the only organization capable of solving this client's problem, but it's how you solve it that gives you a competitive advantage. For that reason, it's important to describe your method so that your audience understands why it's unique and why it's the greatest option for them in your business proposal.

For instance, if you work with a well-trained team, explain what they've done before and why it's beneficial to the client. Whatever it is about you that makes you unique in your field should be stressed in this proposal.

Use Engaging and Positive Words

The majority of company proposals are quite dull even though they cover the scope and deliverables of a project. They need to have something that will stand out which will make a potential client take notice.

For that reason, it all comes down to the words you use. Consider what the client is hoping to accomplish with this project, find words that spark curiosity and interest, and sprinkle them throughout your proposal. Also, check to see whether you're using filler words and phrases like extremely' or 'in total' that waste the space. Instead, keep it simple and stick to what you need to say.

Make Sure People Read the Proposal Before Sending

While you should proofread the proposal yourself, you may not notice any faults or ambiguous points right away. For that reason, you should ask about three other people such as family, workers, or friends, to read the proposal and answer the following questions:

  • Is there anything that needs to be clarified?
  • Is it clear what I'm proposing?
  • Is there anything grammatically wrong with the proposal?
  • Would you accept it?

In the end, your goal is to make this proposal interesting and appealing to the reader, so it's important to make any necessary edits before officializing it.

Final Thoughts

Ultimately, there is no one way to write a business proposal that will always guarantee an outcome in your favor. However, if you consistently apply the principles above, you will find yourself in the top tier of your competition when it comes time to negotiate that contract. Your company proposal can open doors to new business with the appropriate language and presentation. Make each potential client's experience unique to guarantee you meet their needs.

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Don't forget to check out our Case Studies and also how Small Business Coaching can help your business. If you're ready to talk further and get the full coaching experience you can book a FREE 30-Minute Coaching Session.