How to Improve Your Business Proposals

Last Updated: 

March 18, 2024

How to Improve Your Business Proposals and Close Bigger Deals

Improving your company's business proposals and making them stand out is a fantastic way to leave a lasting impression on your clients and create a more attractive offer in order to sell more in the long run.

Making modifications to your proposals' general look and substance may be the last thing on your mind while you're rushing to get them in front of clients. However, it would help if you do not allow your offers to get stagnant. You want to stay ahead of the competition by submitting proposals that look excellent, are simple to accept, and read well. Revising your proposals takes minimal effort, allowing you to update your business documents quickly and get back to completing transactions.

For that reason, here are some concepts that combine marketing and sales to give your client a more structured experience when they read your proposal, which won't take much time to implement.

Key Takeaways on Improving Your Business Proposals:

  1. Understand Your Client's Needs: Tailor your proposal to address the specific needs and challenges of your client, demonstrating a clear understanding of their objectives.
  2. Be Clear and Concise: Use clear, straightforward language and avoid jargon. Make your proposal easy to read and understand.
  3. Highlight Your Value Proposition: Clearly articulate what sets you apart from competitors and how your solution provides the best value.
  4. Include Testimonials and Case Studies: Provide evidence of your past success with similar projects or clients to build trust and credibility.
  5. Outline Your Methodology: Describe your approach to the project, including timelines, milestones, and any unique methods or tools you will use.
  6. Be Transparent About Costs: Provide a detailed breakdown of costs associated with your proposal. Transparency helps build trust and prevents misunderstandings.
  7. Include a Call to Action: End your proposal with a clear call to action, inviting the client to take the next step, whether it's a meeting, a call, or signing the proposal.
  8. Follow Up: Don't just send your proposal and wait. Plan a follow-up strategy to discuss any questions or concerns the client might have.

For specific strategies and examples relevant to creating effective business proposals, consulting resources dedicated to business development and sales strategy is recommended.

Discover Real-World Success Stories

Understand the Issue That Your Target Audience Faces

To begin with, always keep the problem you're here to address for a possible client at the forefront of your company pitch. Instead of emphasising all of the wonderful things your product or solution can accomplish, frame it in terms of how it can alleviate a client's headache.

For instance, if your company offers janitorial and cleaning services, include all of the benefits your solution will bring to the client's life or job when writing your cleaning proposal template. Whether it saves them time and money or helps them in other situations, these benefits are essential, so make use of them.

Update or Add Case Studies

Case studies are a form of social proof that serves as a backup, demonstrating to potential clients that you can do what you do best. For that reason, it's worth checking to see whether any of your case studies are outdated if you already use them in your proposals. If a case study topic mentions a process that you've since changed or deleted, you might want to look for another case study.

Additionally, make a list of what's lacking from your existing case studies: see if they include a diverse range of clients in terms of company size, scope, industry, and project size. If your case study lineup is lacking, make it a priority to reach out to good customers who can fill in the gaps.

Ensure that each case study tells a compelling story, but keep them short and interesting by giving them a catchy title. Ask your case study subjects open-ended questions to elicit good stories, such as: how has our service enhanced your workflow?

Bring Attention to Your Process

Unfortunately, you're not the only organisation capable of solving this client's problem, but it's how you solve it that gives you a competitive advantage. For that reason, it's important to describe your method so that your audience understands why it's unique and why it's the greatest option for them in your business proposal.

For instance, if you work with a well-trained team, explain what they've done before and why it's beneficial to the client. Whatever it is about you that makes you unique in your field should be stressed in this proposal.

Use Engaging and Positive Words

The majority of company proposals are quite dull even though they cover the scope and deliverables of a project. They need to have something that will stand out which will make a potential client take notice.

For that reason, it all comes down to the words you use. Consider what the client is hoping to accomplish with this project, find words that spark curiosity and interest, and sprinkle them throughout your proposal. Also, check to see whether you're using filler words and phrases like extremely' or 'in total' that waste the space. Instead, keep it simple and stick to what you need to say.

Make Sure People Read the Proposal Before Sending

While you should proofread the proposal yourself, you may not notice any faults or ambiguous points right away. For that reason, you should ask about three other people such as family, workers, or friends, to read the proposal and answer the following questions:

  • Is there anything that needs to be clarified?
  • Is it clear what I'm proposing?
  • Is there anything grammatically wrong with the proposal?
  • Would you accept it?

In the end, your goal is to make this proposal interesting and appealing to the reader, so it's important to make any necessary edits before officialising it.

Final Thoughts

Ultimately, there is no one way to write a business proposal that will always guarantee an outcome in your favor. However, if you consistently apply the principles above, you will find yourself in the top tier of your competition when it comes time to negotiate that contract. Your company proposal can open doors to new business with the appropriate language and presentation. Make each potential client's experience unique to guarantee you meet their needs.

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