Writing a book is no walk in the park by any means. We all have some story or the other to tell but the ability to harness your inner-most thoughts and feelings into words that can capture the rhythms of those around you is a creative gift that not a lot of people possess. Do you feel that you have what it takes? Do you have the next big idea all penned down? Well, the hard part is already over then.
With the right online book marketing services in your arsenal, you can not only achieve your literary dreams but much more—you can build an audience that forever resonates with you!
With these book marketing strategies, master the art of increasing your visibility and engagement on platforms such as Facebook, Instagram, and Twitter.
It’s simple, really. You can have the most radical and unyielding ideas unfolding in your mind but the world will never know about it…if it never knows about it. The good thing about social media platforms such as Facebook, Instagram, and Twitter is that, apart from a few nuances here and there, they work in almost the same fashion.
So, no matter which platform you choose, the following tips will come in handy. But before that, let’s understand how Social Media Platforms actually work.
Scroll through your Instagram or Facebook search feed right now and look at the type of content it is displaying for you. This is the Social Media algorithm working behind the curtains. In short, it is a set of rules and processes that determine the content displayed in a user's feed, based on user preferences.
These algorithms consider various factors, including the user's engagement history, content timeliness, and the type of content being posted. The objective is to present users with the most relevant and engaging content tailored to their individual interests and behaviours.
When marketing books online, you can tailor your efforts according to the relevant algorithm by following along these tips:
Crafting compelling content is a cornerstone of effective book marketing, as it plays a pivotal role in maximising your reach and engagement on social media platforms. Given the saturated landscape, it's essential to create visually appealing and captivating posts to capture the attention of potential readers. Here are key tips tailored for the realm of book marketing:
Ever experienced the frustration of sharing your book on social media and feeling like your efforts are lost in the digital abyss? Remember, your audience is not sitting around waiting for you to post all the time. Understanding the optimal times to post is key to maximising visibility and interaction.
While the ideal posting time varies based on factors like your target readership, content type, and the platform you're using, there are some general principles to enhance the impact of your book marketing efforts:
Understanding the routines of your target readers is paramount in identifying the best times to share your book. If your audience comprises primarily 9-5 professionals, avoid posting during their workday to ensure your content doesn't get lost in the shuffle.
Don't be afraid to experiment with posting at different times to gauge when your audience is most active and responsive to book-related content. This flexibility allows you to refine your approach based on real-time engagement.
Most social media platforms offer analytics tools that provide insights into the peak activity periods of your followers. Use these analytics to tailor your posting schedule, aligning it with when your audience is most likely to be online and receptive.
For authors with a global readership, consider the time zones of your diverse audience. Adjust your posting schedule to accommodate different regions, ensuring that your book marketing efforts resonate with readers around the world.
Think of hashtags as organisational labels that categorise your book-related content, facilitating discoverability. Integrating relevant hashtags into your posts enhances visibility, ensuring that your content reaches individuals actively searching for topics associated with those specific hashtags.
Keywords serve as the descriptive words and phrases that encapsulate the essence of your book marketing posts. Including pertinent keywords aids social media algorithms in comprehending the context and significance of your content, contributing to heightened visibility and increased engagement.
Strategic use of hashtags and keywords is paramount. Excessive or irrelevant deployment of these seemingly small elements can have adverse effects, potentially diminishing reach and engagement by giving your content a spam-like appearance.
Opt instead for a focused approach, incorporating a select few relevant hashtags and keywords that accurately characterise the content of your book marketing posts.
Remember, the goal is to not just sell your book but to create an active audience that keeps coming back for more whenever their reading taste buds tingle—that is how you not just sell your craft, but create a long-lasting brand.