July 14, 2020
In 2016, David successfully systemised himself out of his business, one of Australia’s most trusted digital agencies, melbourneSEOservices.com. Through this process he became a systems devotee – founding systemHUB & SYSTEMology. Today, his mission is to free all business owners worldwide from the daily operations of running their business
Joining Robin Waite in this episode is two-time podcast guest David Jenyns, founder of systemHub and SYSTEMology. In 2016, David successfully systemised himself out of his business, one of Australia’s most trusted digital agencies, melbourneSEOservices.com. Through this process he became a systems devotee – founding systemHUB & SYSTEMology. Today, his mission is to free all business owners worldwide from the daily operations of running their business. Here’s some of the top highlights from David’s chat with Robin.
David’s work involves helping business owners step out of the day-to-day operations of their business. His process SYSTEMology is a seven-step process designed to take someone from having zero systems, to building a business that works without them. Without systems, business owners are in a situation where they are unable to take advantage of any opportunities that come their way because they are too busy and caught up in the daily work. When you introduce systems though, the business can run itself, so that when opportunities do appear, you can make the most of them. This is because systems give you more time and freedom to work on the projects you want to do and grow your business in ways you couldn’t previously.
Systemising doesn’t happen overnight. When your business is a startup and you are the founder, you do have to do the work in your business to get it off the ground. After launching though, you can get stuck in the cycle of doing all the work in your business, rather than on your business. In the long-term, this is what holds you back from growing your business to the next level. The reality is you can’t get involved in everything. There comes a point where you need to work on your mindset, recognise what’s going well and what isn’t, and build on those findings. This process involved bringing in more systems and more team members. If you are the founder, you can feel a certain attachment to your business and it can be hard to let go of old habits. If you are increasing your team though, this is a signal to change the way you do things.
There are myths and misconceptions surrounding business systemisation that can actually impact people’s ability to systemise. For example, systemising does not remove creativity from the business. Neither do you need to have hundreds of pieces of complex software or be a massive worldwide company to start systemising. Any business can be systemised and the key is to remove yourself as quickly as possible. In fact, one of the main myths is that the business owner needs to be the one to systemise, despite them already not having the time to do that. This leads to putting systemising on the back burner and never actually getting round to doing it.
If you feel like you need to do the work and that your business couldn’t work without you, it is a sign that your business isn’t in the best shape to begin with. A business extends beyond the business owner. There should not be any sort of dependency to the point where if someone doesn’t show up for work, then the business grinds to a halt in that particular department or across the board. You want to build a business as though it can work without you.
As your business grows, you are going to slowly start outsourcing and bringing in a team. Your team can be involved in the systemisation process. You don’t need to do everything and often it can help to have an outside perspective, especially if you are struggling to detach yourself from your business and any old habits which aren’t serving you. If you haven’t got strong systems and processes in place, it could be because that’s not where your strengths lie. Hiring a team means you can bring in an operations specialist to handle the day-to-day processes and management, and outsource any other aspects of your business which are filling your time such as finances and content creation.
Thinking you need to systemise more now? Listen to the full episode to hear more about David’s business journey and a case study of his SYSTEMology success.
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