May 29, 2024
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In my agency days I stopped selling hours and started selling a one day branding workshop with seven defined steps. Clients knew exactly what happened from the first coffee to the end of the day, and that structure is why it worked. A team personality workshop follows the same rule.
Plan the room, the timings and the follow up, and one day of colours and types changes how people talk to each other on Monday. Skip the planning and it becomes a fun afternoon nobody mentions again. This guide shows you how to organise your own 4 colour team workshop and your own 16 Jung types workshop, step by step.
4 colour team workshop: A guided session where every team member completes a personality questionnaire, learns their colour (red, yellow, green or blue) and discusses how the colours combine across the team. A 16 Jung types workshop goes one level deeper. It places each person on one of 16 types, based on Carl Jung's work on how people take in information and make decisions.
You can run both in a single session. The colours give the team a fast, visual language, and the types explain why two people with the same colour still behave differently. The Bridge Personality test used in the kits below produces both profiles, so nobody sits two questionnaires.
No. The 4 colour team workshop DIY kit is built so that a manager, HR lead or coach can run the session without certification. It supplies the reports and slides, so you are not building a workshop from a blank page.
If you want support, add the optional consultant walk through. A consultant talks you through the reports by phone or Google Meet before the day, and you deliver the workshop yourself. That is a good middle route if this is your first session.
Planning decides whether the day works. In my branding workshops every one of the seven steps had a purpose before the client walked in. Use the same approach and make five decisions up front.
Write down what should change after the workshop. It might be fewer arguments in sales meetings, cleaner handovers between design and delivery, or a better first month for new starters. Pick one goal and link every exercise in the day back to it.
The DIY kit is designed for teams of 3 to 12 people, and the standard kit stretches to 30. Small groups let everyone speak. If your team is bigger than 12, run separate sessions by department.
The kit runs from 1.5 hours to a full day. A 90 minute session covers the colours and one communication exercise. A half day adds the 16 types and the team report, and a full day adds conflict and action planning.
Choose a room where people can move, not a boardroom with one long table. Invite the whole team, managers included. When the boss skips the day, the team treats it as optional.
Tell people what the day is for before they arrive. Explain that the results describe preferences, not ability, and nobody gets labelled. That one message removes most of the nerves.
Order the DIY kit and every participant completes the online test. The kit gives you a personal report for each member, one team report, participant booklets, 4 colour cards and PowerPoint slides. It costs €995 excluding VAT, and the provider states that materials are delivered within 30 minutes of ordering.
Add a flip chart, sticky notes and printed booklets. Ask everyone to finish the test at least a week before the day. That gives you time to read the team report and spot the patterns before you stand up in front of the group.
This running order fits a half day, about three and a half hours with a break. Shorten each block for a 90 minute session. Keep the order the same, because each step builds on the one before.
State the goal you wrote down and the ground rules. Everyone speaks for themselves, nobody speaks for a colour, and no result is wrong. Ask each person for one sentence on what they hope to leave with.
Hand out the colour cards and the personal reports. Ask people to read their own report in silence for five minutes, then to share one line that sounds like them and one line that does not. Our guide to the Bridge Personality 4 colour model gives you plain language descriptions of each colour to read out.
Now show how the types sit under the colours. Explain the four preferences: where people get their energy, how they take in information, how they decide and how they like to organise their day. For background reading before the day, see how to use the 16 Jung personality types in business.
Put the team report on screen and look at the mix of colours. Ask where the team is strong, where it has a blind spot and who is missing from important decisions. The article on unlocking team potential with the 4 colour test team report shows what to look for.
Pick a real situation, such as a missed deadline or a clash over how to brief a client. Split people into mixed colour pairs and ask each pair to explain the problem from the other colour's point of view. Then ask how each side could change one habit. This is the step people remember.
Finish with actions, not applause. Each person writes one commitment, such as "I will send the headline first and the detail second", and shares it with the group. Photograph the sheets and send them round the same day.
Most failed workshops fail for the same four reasons. Avoid these and you are ahead of most teams that run one.
Nobody is "just a red". The report describes a preference, and people flex outside it every day. Correct anyone who uses a colour as an excuse, such as "I am a green, so I do not do deadlines".
You are running a workshop, not a lecture. Keep your own talking to ten minutes in any hour, and let pairs and small groups do the rest. People remember what they say, not what you say.
A workshop that only celebrates differences changes nothing. Use Step 5 to deal with a real friction point, even if it feels uncomfortable. That discomfort is where the value sits.
If part of the team works from home, run the day on video with everyone on their own screen. Do not put half the team in a room and the rest on a speaker. Send the booklets and colour cards in advance so remote staff can follow along.
Bring in a facilitator when the team has more than 30 people or when relationships are already strained. The facilitated team session from testgroup.com suits 3 to 200 people and runs for a half or full day. Participants take the Bridge Personality test, discuss the results together and receive a personal 4 colour report, a team report, slides and materials.
A neutral outsider can say what an insider cannot. If two directors are not speaking, a colleague running the workshop is in a difficult position. Hire the facilitator for those rooms and run the DIY version for everyone else.
In my agency the branding workshop worked because the day ended with a finished logo, not a pile of ideas. Your workshop needs a finished output too. Take your commitment sheets and build them into normal work in the following week.
Put each person's colour on the team board. Use the team report when you choose who leads a client project. Bring colours into one to ones, so feedback focuses on style rather than personality clashes.
It also pays off in sales, because reading the person in front of you decides how you pitch. Our guide on how the 4 colour personality test improves sales performance shows how a blue buyer wants the numbers and a red buyer wants the outcome in the first two minutes.
Team engagement is worth protecting. Gallup's 2024 meta-analysis of 183,806 business and work units found that units in the top quartile for engagement were 23% more profitable than those in the bottom quartile. A workshop will not deliver that on its own, but better communication and follow through are part of the picture.
Finally, measure it. I give each quarter one theme and protect it for 90 days. Go back to the goal you set at the start and check it at the end of the quarter. If handovers are cleaner and meetings are shorter, the workshop worked.
Choose one goal, size the group, order the kit and follow a fixed running order that moves from colours to types to a real problem to commitments. Run the DIY version for teams of up to 12, and bring in a facilitator for larger or tougher rooms.
The DIY kit runs from 1.5 hours to a full day. A 90 minute session covers the colours and one exercise, while a half day adds the 16 Jung types, the team report and action planning.
The DIY kit is designed for teams of 3 to 12 people, and the standard kit covers up to 30. A facilitated session suits groups from 3 to 200 people.
No. The DIY package does not require certification. You can add an optional consultant walk through by phone or Google Meet if you want support before the day.
The four colours give the team a quick shared shorthand. The 16 types add detail on how each person takes in information, makes decisions and organises their day.
The DIY kit is listed at €995 excluding VAT and includes personal reports, a team report, booklets, colour cards and slides. Check the provider's page for the current price before you order.
