How To Write A Compelling Piece Of Content

Last Updated: 

September 4, 2023

With the increased use of content marketing, every business must produce a continuous amount of high-quality and engaging content. Although it's a simple premise to say that you can produce solid, compelling content on a regular basis, the challenge is how to consistently create great content that stands out in the sea of information available on social media, tablets, smartphones, computers, and other new and old devices. If you’re looking to create compelling content for your customers as well as driving new ones to your website, then check out these tried and tested methods.

Key Takeaways on Writing a Compelling Piece of Content for Your Business:

  • Understand Your Target Audience: Tailor your content to resonate with your specific audience. Recognise their preferences, influencers, and language nuances. By understanding your audience, you can produce content that's more likely to be shared and appreciated.
  • Integrate SEO into Your Writing: Incorporate relevant keywords and phrases naturally into your content to improve its visibility on search engines. This ensures your content is discoverable organically, leading to higher search engine rankings and increased traffic.
  • Solve a Problem: Address common issues or challenges faced by your target audience in your content. By offering solutions, such as tips and tricks related to your product or service, you provide value and position yourself as a trusted resource.
  • Always Have a Call to Action (CTA): Every piece of content should guide the reader towards a specific action, whether it's signing up for a newsletter, purchasing a product, or sharing the content. A compelling CTA can convert readers into customers or subscribers.
  • Don't Be Afraid to Show Personality: Infuse your content with a unique tone of voice and personality. This not only makes the content more engaging but also fosters a dedicated readership that returns for both the quality of content and the distinctive style.

By incorporating these strategies, businesses can produce compelling content that stands out, engages readers, and drives desired actions.

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Understand your target audience

Knowing the difference between writing for teenagers and writing for people interested in gardening is important. Your target audience will respond better to content that’s tailored for them. This could mean including references to influencers in their demographic, or even the kind of language you use in your writing. Once you understand your target audience, you can write a compelling piece of content that’s more likely to be shared. For example, there are different factors influencing electric car consumer behaviour; you need to know and understand them all if you want to convert as many people as possible.

Integrate SEO into your writing

Google search engine optimisation is extremely important for any piece of content. You want people to organically find your content as well as clicking through links on social media. This means understanding what your target audience is going to be looking for. For example, someone looking for tips on building a wardrobe from scratch will search for things like “DIY wardrobe building” and other similar keywords and phrases. Take some time to ensure your content has these keywords and phrases included naturally in your content so that it’s found organically on the web. Doing this will help you rank higher in search engine results and therefore drive organic traffic to your content.

Solve a problem

Think about why you search for written content online. It’s to solve a problem, right? When writing a piece of content, be sure to solve a problem that your target audience may face. For example, if you sell lawnmowers, write content that will help them get the best use of their lawnmower, whether it’s tips and tricks to mow difficult grass or even how to maintain a lawnmower so it lasts longer. Whatever it is you’re writing about, be sure to solve a problem.

Always have a call to action

A call to action is essential in any piece of content for businesses. Think of it as a quid pro quo situation - you’ve just solved a problem of theirs within your content, perhaps you’re even offering a freebie within your content and now, you’d like them to sign up to your emailing list. Without an encouraging CTA, your great content may never convert into actual results, and many businesses make the mistake of not including one in their written content.

Don’t be afraid to show personality!

Finally, it’s important to show personality within your writing. Simply stating facts isn’t going to keep people reading! Don’t be afraid to show your personality as this will help create a dedicated readership that not only come back for the great content time and time again but also come back for the tone of voice and personality that they enjoy.

Cover Image | Andrew Neel | Pexels

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