How Your Product Business Can Use POS Ads Strategy To Boost Sales

Last Updated: 

November 7, 2023

Have you ever heard of POS ads?

Not many people have.

However, they could be a key component to your brands success especially if you’re taking an omni channel approach to selling your products.

POS System - Contactless
Photo by Nathana Rebouças on Unsplash

Key Takeaways on POS Ads Strategy

  1. POS Ads Defined: Point of Sale (POS) ads are a powerful, yet often underutilised tool for advertising your brand to customers during the checkout process in retail stores.
  2. Omni-Channel Strategy: Learn how combining POS ads with an omnichannel marketing approach can enhance brand recognition and trust, as consistency across all channels is key.
  3. Strategic Product Placement: Discover the potential of placing complementary products strategically at the checkout to encourage additional purchases.
  4. Limited-Time Offers: Create a sense of urgency with time-limited offers to motivate hesitant customers to make a purchase.
  5. Bundling Products: Bundle related products near the checkout to increase perceived value and drive sales.
  6. Cross-Selling: Skillfully cross-sell items at the POS to boost basket size, such as offering complementary items for the customer's current selections.
  7. Building Raving Fans: By successfully implementing these strategies, you can gain loyal customers who are more likely to make repeat purchases and recommend your products through word of mouth.

Discover Real-World Success Stories

Understanding POS and Omnichannel

Point of Sale Ads or POS is where you advertise to customers at the checkout section of retail stores.

They can range from traditional in-store signage and displays to digital ads on a checkout page or even targeted offers on a mobile app during checkout.

Omnichannel is a marketing strategy where all your messaging across all channels is consistent.

When you combine the two, they can be a deadly combination that generates more sales for your business.

This is because an omnichannel approach to your marketing helps build more familiarity and trust.

In case you didn’t know, 49% of consumers said they make purchase decisions based on how much they trust a business.

Using POS Ads To Boost Sales

Now, let’s dive into how you can specifically use POS ads to boost your sales:

Strategic Product Placement

At the checkout of many retail stores you have an opportunity to capitalise using product placement. 

For example, if you sell beauty products inside big chain retailers like Sephora, you could strategically place a display of hand creams with a compelling offer.

Since customers already have their credit cards out and are ready to buy, they’re more likely to act on this offer.

That’s the reason why this strategy works and so many brands use it inside stores.

Limited-Time Offers

Creating a sense of urgency can compel customers to make a purchase they were otherwise hesitant about. 

For example, you could be selling a new supplement line inside a GNC retailer.

To gain more traction you can offer free creatine at checkout but only if they purchase a tub of your protein. The offer expires in 24 hours and that would compel them to go back swap the tub of protein they’re about to get for yours.

Bundling Products

Bundling encourages customers to buy more by perceiving greater value. 

Your product could be expensive but when you add bonuses that are found close to checkout, they can help sweeten the deal to win more sales.

Cross-Selling

Skillful cross-selling at the POS can significantly increase basket size. For instance, if a customer is purchasing a high-end coffee maker, the POS ad could highlight a special offer on premium coffee beans. 

Digital POS systems can be particularly effective here, as they can automatically suggest complementary items based on the customer's current selections. 

The cross-sell items should be conveniently placed near the checkout to make it easier for the customer to purchase the product.

Wrapping Things Up

You can use these types of ad strategies to get more attention to your brand.

If they go to purchase similar products inside stores and you have a compelling offer, it’s a great way to get your foot in the door.

Once they’ve already tried your product you have the potential to turn them into raving fans.

Raving fans are more likely to commit repeat purchases and share your products via word of mouth. 

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