Key Strategies for Generating More Sales

July 12, 2021

Key Strategies for Generating More Sales in Your Small Business

For a business to be successful, it needs to generate sales. There are many ways to drive leads and generate more sales, but it can look very different across industry verticals.

There are, however, some fundamental strategies that can benefit all businesses and industries, and make both your sales team and marketing team happy. While there can usually be some tension between the two, the key focus is to drive a high volume of high-quality sales.

Through the key strategies outlined below, you can drive engagement and turn potential customers into warm and hot sales leads.

Key Takeaways on How to Generate More Sales:

  1. Digital Marketing: Emphasise the importance of having a digital presence, using techniques like social media, email marketing, SEO, and paid online advertising to create a comprehensive sales generation strategy.
  2. SEO: Focus on both on-page and off-page SEO to improve website visibility and rankings. Use blogs to build trust and capture customers higher in the sales funnel, enhancing credibility and brand awareness.
  3. Social Media: Make use of social media platforms to build a strong online presence, share insights into your business, and connect with customers, thereby increasing engagement and converting them into warm leads.
  4. Email Marketing: Capture customer email addresses to turn prospects into hot leads. Segment email lists for personalised communication, catering to customers at different stages of their journey.
  5. Sales Funnels: Implement automated sales pages and systems to create a better customer experience and convert more leads into high-value sales. Use tools like HubSpot Salesforce integration and mortgage CRM systems for efficient processes and increased engagement.
  6. Lead Generation Companies: Consider buying sales leads from lead generation companies if the budget allows. These companies use experienced sales teams and technology to generate and qualify leads for your business.

These strategies provide a foundation for businesses to generate higher-quality leads and increase sales, emphasising the integration of digital marketing, SEO, social media, email marketing, sales funnels, and lead generation services.

Want to Close Bigger Deals?

Digital Marketing

With approximately 4.66 billion users on the internet, it is crucial for any business that wants to survive, let alone increase sales, to have a digital presence. Digital marketing encompasses a variety of techniques, including social media, email marketing, search engine optimisation (SEO), and paid online advertising. Each is effective on its own but combined, can create a powerful sales generating machine.

SEO

SEO entails several updates and adjustments to your website (optimisation) both on-page and off-page to satisfy the search engine algorithms to increase your website's visibility and rankings. Through this process, the technical health of your website is improved, as well as the quality and relevance of your high-level sales pages, so that they can match the queries your ideal client searches for. Good optimisation strategies are key if you want to generate sales, as the higher up your pages show in the search results, the better chances you have of driving organic traffic. This is because it has been estimated that approximately 75% of users will not access the second page of search results.

SEO also involves writing blogs. Blogs are a great way to build trust with your ideal audience, by providing high-quality and valuable solutions. It also enables you to capture customers higher up in the sales funnel, those who perhaps are not ready to purchase just yet, by increasing your credibility and brand awareness so they are more likely to return to you when they are ready. Good content also helps to provide a hierarchy within your website with a good internal link structure, which is favored by search engines, as well as content that is likely to be linked to by other websites, which can generate referral traffic and increase your overall Domain Authority (another factor search engines consider when ranking content).

Social media

Utilising social media can allow you to build a strong online presence and positive reputation. Social media provides a quick and easy way for you to show insights into your business, share your values, and provide bite-sized value to build trust. Social media allows you to connect to your customers and build relationships as you take them on a more personal journey, which can increase engagement and turn them into warm leads. The platforms you use will entirely depend on which platforms your ideal customer uses.

Email marketing

Email marketing is where you capture your customers' email addresses and turn cold or warm prospects into hot ones. Emails should be collected from those visiting your landing pages, your blog content, your social media accounts, or anywhere you have a presence and drive them all into one place. Email marketing enables you to segment lists so you can provide a personalised sequence to meet your customers where they are at on their journey, for example, if they don’t know what they want yet to those who have already purchased from you.

Sales Funnels

A sales funnel agency will help you design and build unique, automated sales pages and systems with the sole purpose of creating a better experience for your customers that will convert more leads into high-value sales and repeat customers. These systems not only include a sales page but include consistent marketing and messaging, excellent lead follow-up processes, and personalisation through segmentation. Businesses can also use HubSpot Salesforce integration to improve their sales and marketing efforts. This integration system will help you attract more customers and generate quality leads. Businesses may also implement tools like this mortgage CRM system in order to help them monitor customer experience to ensure that their marketing is having the desired effect. The automation of the sales funnel helps create more efficient processes within your business that increase engagement with your leads while eliminating tedious, repetitive tasks.

Lead generation companies

If you have the budget, there is also the option to buy sales leads. Lead generation companies use experienced sales teams and advanced technology to generate leads. They tend to qualify leads with certain criteria, which can then be purchased by your company to follow up and turn from cold to hot.

While there are many ways to generate sales, these are some of the foundational strategies that all businesses should consider adopting for higher-quality lead generation.

Cover Image | Pexels |

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