Marketing for Small Businesses

August 29, 2022

Marketing for Small Businesses

Marketing and businesses go hand in hand. Not only is it a vital way to gain recognition, reach target audiences, and promote products, but it is now also a way to connect customers and create a strong customer base.

That being said, smaller businesses definitely need all of the coverage they can get for exposure before they can make it on word of mouth or brand. Big brands do not get to where they are overnight.

There are many ways for small businesses to market themselves, and this piece will serve as a guide so you can explore some of the best options for your product or service.

Let’s get into it.

Understand Your Target Audience

Focusing on finding your target audience is a key part of marketing for any business. Still, for a small business, you do not want to waste resources aiming your strategy at people who might only be mildly interested over those who fit a much more accurate demographic. To do this successfully, make sure to spend a long time researching who your target demographic is, where they are located, what age they are, what they are interested in, and any other information you can get your hands on.

Marketing Strategy

Your target market will determine your marketing materials and strategy. For example, if you have a young target demographic, you might be looking at targeted ads on social media such as Instagram and TikTok. A middle-aged target demographic could be more successfully targeted on Facebook or air cargo, but be sure to check out tips to get better air cargo media coverage to make sure it is done well.

The older demographic will be less likely to use the internet for shopping and usually like stores they can go to in person. However, it is worth noting that others will most likely be taking care of the elderly too, which makes them your target audience as well.

Set Up Your Website

It is almost unheard of to have a business without a website these days, especially with the popularity of online shopping. Not only is it a sign that you have a trustworthy company, but it also means you are opened up to a whole new market of people – those who use online to find products they need by searching for items.

Make sure your website is search engine optimised so it can be found in Google or other popular search engines easily by those who are searching for your service or product. This can bring you even more potential sales and customers that might not have even known you existed if not for your website.

Welcome Offers

Customers can be reluctant to buy from a new business that has not been well established, but offering welcome discounts can encourage people to take a chance on a new product.

New customer discounts or open day discounts are a great way to get people in through the door or on your website to kick things off.

Take the next step

Buy My Book
"Take your Shot"

How to Grow Your Business, Attract More Clients, and Make More Money. Learn to change your perceptions of your own business so that you get out of your own way.

Find out more

Are You Ready to Put Your Prices Up?

Answer 40 questions and we’ll send you a personalised report with feedback tailored to your specific needs. It quick and free and you get a FREE copy of Take Your Shot.

Take the Fearless Quiz

Want to work with Robin?

Sometimes it's difficult taking the first steps; in reality it's easy. Hit the big red button below to book your Diagnostic Call.

30 Minute Diagnostic Call