Marketing strategy of HubSpot Harvard and its results

Last Updated: 

March 20, 2024

Before HubSpot entered the market and introduced its marketing plan, there were many other companies that were making efforts to present their services in a unique way.

Hubspot changed the entire meaning of marketing by introducing some new rules that resulted in targeting the perfect customers.

When all the other brands were putting efforts into outbound marketing for boosting sales, HubSpot Harvard introduced inbound marketing which proved to be a miracle for the marketers.

Instead of calling every customer and annoying him with the services, now marketers were able to show the products to only those customers who actually need them.

This element not only reduced the extra efforts in marketing but also made it easy for the advertising team to reach real customers directly.

The main change that came after inbound marketing was that people had the opportunity to promote their products that can benefit them for a long time.

Here we will talk about the main rules familiarised by HubSpot Harvard that later proved to be game-changers in the marketing field.

Also, we will talk about the issues that people are facing in their businesses because of marketing plans.

Key Takeaways on Marketing STrategies for Hubspot Harvard:

  • nbound Marketing Introduction: HubSpot Harvard revolutionised marketing by introducing inbound marketing, shifting focus from broad outbound marketing efforts to targeting customers genuinely interested in the products.
  • Targeted Audience: Inbound marketing allowed HubSpot to specifically target customers actively seeking their products, enhancing marketing efficiency and customer acquisition.
  • Web 2.0 Strategy: HubSpot leveraged Web 2.0, utilising social media platforms and website articles for promotion, which increased product authenticity and detailed service awareness.
  • Main Marketing Challenges: Initially, HubSpot faced challenges with traditional marketing methods, including a lack of direct customer approach, difficulty in building customer loyalty, and high costs without efficient outcomes.
  • Solution and Transformation: HubSpot's shift to inbound marketing addressed these challenges by focusing on a direct approach to potential customers, improving customer loyalty, and achieving cost efficiency in marketing efforts.

The article highlights HubSpot's strategic shift to inbound marketing as a game-changer, emphasising targeted audience engagement, leveraging modern web platforms, and overcoming traditional marketing challenges to enhance brand awareness and reduce costs.

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Strategies Introduced by HubSpot Harvard 

Although, there was a clear marketing approach that every business used for advertising the products. But the approach was not enough to find the perfect audience for the services.

Therefore, Hubspot Harvard introduced inbound marketing rules that resulted in changing the entire marketing approach and also helped in targeting the right audience.

You can also read the complete HubSpot Harvard case study where the complete marketing plan of this company is explained in a proper way.

Here you can get an idea why Hubspot took the step of changing the marketing strategy and moved toward inbound marketing.

Also, you can figure out if the marketers Shah and Halligen are stubborn to stick with inbound marketing or should they also use outbound marketing strategy.

All of these crucial elements are discussed in the case study with detail. But here we will discuss the main rules that were applied for marketing.

Let’s have a look at the plan that the business followed to modify the marketing rules and approach the audience in a better way.

Targeted audience

The most prominent benefit that was seen because of inbound marketing is that the company was able to target the customers that were actually looking to purchase the product.

So, the need of showing the ads to every single person ended here. This poster was shown to the people only who wanted to be loyal customers.

This marketing strategy had more potential to attract customers who were looking for a particular item. So, no extra efforts were needed to reach the audience and it also became easy to get the review.

Web 2.0

Web 2.0 was the top strategy that changed the entire marketing plan in the easiest and cheapest way. HubSpot Harvard applied this policy to target customers from every platform.

Instead of going to the billboards, Hubspot started promoting the products on social media platforms and website articles.

This helped in increasing the authenticity of the item and letting the people know about the service in detail.

Main Marketing Challenges

In 2006, HubSpot was founded to provide web-based services. In the beginning, the company started its marketing in a traditional way but didn’t prove to be a game-changer.

They were lacking in a lot of aspects that were not letting them compete with the other business marketers in a proper way.

1. No direct approach to the customers

The main issue that the company was facing while advertising the product is that they didn’t have a direct approach to the customers. They had to spend a lot of effort in order to get the desired customers.

So, if they were promoting the product via billboards or pamphlets, they had no idea if it was reaching the right person or not.

This was a big issue that they had to face as they had no direct attachment with the customers. So, this was a big issue that forced Hubspot Harvard to change its marketing plan. 

2. Customer loyalty

Customer loyalty is the main element that every marketer looks for while promoting the product. But, it was not possible to retain this factor in traditional marketing.

The company didn’t know if the customer would approach them again because there was no proper way to get feedback or target the customers again.

3. Less cost-efficient

Traditional marketing was never a cost-efficient approach to promoting the product. It demands a lot of time and effort along with the money to promote the items.

The company had to hire a team for managing the entire project. So, there was not a clear connection between the teams' marketing.

So, this was an expensive approach that was costing them a lot and not even giving them the result that they were looking for.

Final Verdict

For competing with other businesses and giving them a tough time, it is important to apply some unique strategies that could be new to the customers.

HubSpot Harvard used this approach and made modifications to the marketing rules that helped in increasing brand awareness at less cost.

They moved from outbound marketing to inbound marketing and approached that particular group that was willing to purchase their product.

All the top steps that were taken by the company are discussed in this blog post. Also, we discussed the benefits that were taken because of this new marketing plan.

Hope this article will be informational for you to get new ideas about the marketing plan of Hubspot Harvard. To get a detailed view of these game-changing rules, you can read the HubSpot Harvard case study.

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