April 12, 2022
With so many e-commerce podcasts available, choosing the right one can feel overwhelming. Some cover broad topics like marketing, operations, and trends, while others focus on specific business models like Amazon FBA, dropshipping, or subscription services. So, which type should you be listening to, niche or general?
Let’s break down the pros and cons of each so you can decide what’s best for you.
General eCommerce podcasts cover a wide range of topics relevant to online business owners. They might feature expert interviews, case studies, and discussions on trends across multiple business models.
Broad Knowledge Base – You’ll get insights into different aspects of eCommerce, from branding to customer retention.
Trendy and Up-to-Date – Many general podcasts cover the latest industry news, helping you stay updated with e-commerce trends.
Great for Beginners – If you're just starting, a general podcast can introduce you to various business models and strategies.
Diverse Guest Experts – You’ll hear from professionals across different fields, giving you a well-rounded perspective.
Less Focused Advice – Since they cover a variety of topics, they might not always dive deep into what’s most relevant to your business.
Information Overload – With so much covered, it can be harder to filter out what’s useful to you.
Best for: Beginners, entrepreneurs exploring different eCommerce models, or those looking for a broad industry overview.
Niche eCommerce podcasts focus on a specific aspect of online business, such as Amazon selling, Shopify growth strategies, or high-ticket dropshipping. They cater to a particular type of entrepreneur and offer highly specialised content.
Highly Relevant Content – Everything discussed applies directly to your business model, saving you time.
In-Depth Strategies – You’ll get expert insights that go beyond the basics, helping you scale more effectively.
Actionable Takeaways – Because they’re so targeted, niche podcasts often provide step-by-step guidance tailored to your needs.
Limited Scope – If you want to expand into other areas of eCommerce, a niche podcast may not provide the broader insights you need.
Less Variety in Guests – While the content is specific, you might not hear from experts outside your niche, which could limit new perspectives.
Best for: Entrepreneurs who have chosen a specific eCommerce path and want highly targeted advice to improve their business.
Do you want to start listening to eCommerce podcasts? They’re a fantastic way to learn new skills and keep up with the latest updates in the industry. But the many benefits to them are that they don’t always require 100 per cent of your attention. This means that there are so many different scenarios which you can listen to. Let’s take a look at some examples of when you can choose an episode and listen to one.
Do you have a long commute to and from work? This is something that can become boring every day, and it can be even longer when there’s traffic. However, you don’t have to see this as wasted time. You can listen to an eCommerce podcast while you drive, which can make use of the time you’re travelling. Indeed, it can be fascinating to dive into topics, and it can also be a light listen when you’re concentrating on the road.
Do you like to multitask and work on several things at once? Well, if you’re working on easy and mindless tasks, one way to make them more interesting is to listen to a podcast at the same time. This way, you can tune into topics that interest you and still get work done at the same time. You’re utilising all of the time you have in the day to get several things completed.
Do you take the bus or train often and have nothing to do during the journey? Well, you can change this by selecting a podcast and listening to an episode during this time. It can feel great to put your headphones on and pass the time while learning. By the end of the trip, you’ll have learned something new.
Both niche and general eCommerce podcasts have value, and the best approach is often a mix of both. General podcasts keep you informed on industry-wide trends, while niche podcasts help you refine and optimise your specific business strategy.
A general eCommerce podcast covers a wide variety of topics relevant to any online business, such as marketing, trends, and customer service. In contrast, a niche podcast focuses deeply on one specific area, like Shopify growth tactics or Amazon FBA strategies.
If you're a beginner, starting with general eCommerce podcasts is a great idea. They provide a broad foundation of knowledge across different business models and can help you understand the overall industry landscape before you specialise.
You should consider focusing on niche podcasts once you have chosen a specific business path. When you need detailed, expert advice and actionable strategies to scale your particular type of business, a niche podcast will be far more valuable.
Absolutely. The best approach is often a combination of both. Use general podcasts to stay informed about broad industry trends and new ideas, and use niche podcasts to get the specific, in-depth guidance you need to refine your business strategy.
Start by identifying your immediate goals. If you need to solve a specific problem related to your platform, search for a niche podcast on that topic. If you're looking for general inspiration or business growth ideas, a general podcast might be more suitable. Some business coaches, like those at Robin Waite Limited, may also offer podcasts that blend strategic advice with practical tips.
