No Double Takes: Making Your Business Instantly Recognisable

08 Jan 2020

Having customers recognise your business is always a good thing for a modern company. With so many competitors, loads of online options, and customers losing their sense of brand loyalty as time goes on, having this element as part of your brand can provide loads of benefits. People will trust a business they recognise a lot more than one which they’ve never seen before. Of course, though, how exactly are you supposed to make a business recognisable? To help you out with this, this post will be exploring some of the work which can be done to achieve this with your own business.

Branding & House Style

Branding has become far more pressing than it used to be, with many companies investing huge amounts of money into their logos. There are a lot of free logo generators which can be found online, though many of these tools will produce generic logos which will be boring to users. Instead, it can be better to hire a professional designer to make your logo, using sites like Fiverr to find someone nice and cheap.

Alongside your logo, it’s also worth thinking about the colors, fonts, and other design elements you’ll be using. These will help to tie your brand together, while also making it easier for people to recognise it. Shapes, colors, and other visual traits work together to make something feel well-known, and this is something you have to work hard to take advantage of.

Employees

Your employees are one of your most crucial resources when you’re running a company. These people will handle a lot of your work, while also providing a face for customers to see. The words your team use can be incredibly important to recognition. If they all use the same phrases and greetings, customers will recognise these patterns every time they use your business, and this can make the outfit look a lot more professional.

Alongside the words they use, iti will also be a good idea to change the way your team looks. Providing uniforms in the single best way to handle something like this, with embroidered shirts being nice and affordable, and custom trousers being easily sourced online. It’s worth using bold colors and large logos for this, as this will make it easier for people to recognise the uniform when your team is walking around.

Marketing

This next area can be more complicated than the others in this post. Marketing your business is essential in the modern age, and many companies struggle with this side of their work. Of course, though, this doesn’t mean that you can’t carve out a niche in this part of your industry. The most crucial part of recognisable marketing will always be the work which goes into giving your brand some personality through the process.

Companies around the world have managed to achieve this goal in recent years, with social media providing an excellent platform for it. Interacting with users, making jokes, and even taking the mickey out of other brands can be a good way to cement your business in these places. This method can be so effective that people will often recognise the personality of businesses before they learn what they do.

Consistency

People often say that there isn’t a single key to business success, and this is quite true. If you want to find the closest thing to this, though, consistency has to be it, with this feature making it much easier for companies to be recognised and respected professionally. There are a lot of different things which go into making your business consistent, though.

To start, your brand, marketing materials, and assets like your website should always be made to look the same. You should use the same colors and fonts, working hard to make sure that things don’t look out of place when they are side by side. A professional designer will be able to help you with this side of your work.

Alongside your brand, it’s also worth thinking about the text you write for your business. This needs to remain consistent, too, with the words and personality you use staying the same across the board. This will make it feel like everything is written by the same person, giving it a far more personal feel.

With all of this in mind, you should be feeling ready to take on the challenge of making your business more recognisable. This can be incredibly difficult, but will always be worth the time that goes into it. Of course, as time goes on, you will only have to work harder to make this work for your business.

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