January 12, 2026
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If you are looking for the most promising markets to expand your business in 2026, all eyes should be on Poland. While the broader European economy faces stagnation, Poland is surging ahead.
Recent reports confirm that Poland is now the 20th largest economy in the world and the 6th largest in Europe. The numbers tell a compelling story: while the average GDP growth across Europe sits at a sluggish 0.3%, Poland is recording a robust 3.7% GDP growth.
For international companies, this signals a massive opportunity. However, entering a new market requires local navigation. This is where the strategic advantage of outsourcing B2B sales becomes the key to unlocking this high-growth region.
Before diving into sales strategy, it is crucial to understand where the capital is flowing. Poland’s economy is diverse, but three dominant sectors shape the market.
Accounting for 65% of the total market, this sector includes IT, BPO, and SSC. It is the largest and most fertile ground for B2B investment.
Contributing 16.6% to GDP, manufacturing remains a core pillar of the economy. Specific verticals are growing fast. The food industry leads the way, generating PLN 344.1 billion, up PLN 13 billion year over year. Electrical equipment is also expanding dynamically, driven by energy infrastructure investments.
With a CAGR of 7.0%, construction generates over PLN 378 billion annually. Growth is fueled by large infrastructure projects, including roads and railways.
The economic boom comes with a clear downside for new entrants: talent scarcity.
Poland has one of the lowest unemployment rates in Europe at 3.2%. By comparison, Estonia stands at 7.4% and Sweden at 8.7%. Building a high-quality in-house sales team from scratch is therefore difficult, slow, and expensive.
For foreign companies, recruiting, training, and managing a local sales team carries real risk. As a result, outsourcing B2B sales has shifted from a convenience to a strategic necessity.
To compete effectively, you need a partner with real local presence. Architecture of Sales is a leading Polish B2B sales agency focused on helping foreign companies enter and scale in the Polish market.
Led by CEO Dominik Wantuch, who brings over 14 years of experience in sales and marketing across the CEE region, the agency offers a ready-made, plug-and-play sales infrastructure.
Architecture of Sales provides services tailored to different stages of expansion.
Before major investment, they assess product-market fit through SWOT analysis and competitor research.
Their core strength. The team handles cold calling, follow-ups, and meeting setup with potential clients, removing common language and cultural barriers.
For companies pursuing acquisitions, they also help identify suitable local businesses for purchase.
Poland offers a stable, high-growth environment with competitive labor costs, ranking 4th in Europe for cost competitiveness. But accessing opportunities in sectors like the PLN 344 billion food industry or the booming construction market requires effective local sales execution.
Low unemployment should not block your expansion plans. By partnering with Architecture of Sales, you gain immediate access to 14+ years of B2B know-how and a team ready to represent your brand locally.
Ready to enter the Polish market? Book a consultation with Architecture of Sales to benchmark your services and start conversations with your first Polish prospects.
Poland's economy is growing at a robust 3.7%, far outpacing the European average of 0.3%. It has become the 6th largest economy in Europe, creating a stable and promising environment for business expansion.
The services sector is the largest, accounting for 65% of the market. Other key growth areas include manufacturing, particularly the food and electrical equipment industries, and construction, which is boosted by major infrastructure projects.
The primary challenge is the 'talent crunch'. Poland's very low unemployment rate of 3.2% makes it difficult and expensive for you to recruit and build a high-quality local sales team from the ground up.
Outsourcing your B2B sales to a specialised local agency is an effective strategy. This provides you with a ready-made, experienced sales team, which helps you bypass recruitment hurdles and navigate cultural nuances.
A local partner can offer services beyond just sales. They can help with market validation to test your product's viability, handle B2B lead generation through cold calling and follow-ups, and even assist with identifying local businesses for potential mergers or acquisitions.
If you are looking for the most promising markets to expand your business in 2026, all eyes should be on Poland. While the broader European economy faces stagnation, Poland is surging ahead.
Recent reports confirm that Poland is now the 20th largest economy in the world and the 6th largest in Europe. The numbers tell a compelling story: while the average GDP growth across Europe sits at a sluggish 0.3%, Poland is recording a robust 3.7% GDP growth.
For international companies, this signals a massive opportunity. However, entering a new market requires local navigation. This is where the strategic advantage of outsourcing B2B sales becomes the key to unlocking this high-growth region.
