Promotional videos are ubiquitous today across websites, social media pages and email newsletters. Customers are far more likely to engage with promotional videos than other forms of content because they offer a more engaging experience.
According to a report by Oberlo on how video is perceived by consumers: “73% of consumers claim that they have been influenced by a brand’s social media presence when making a purchasing decision.”
That means video.
The best way to create a great video is to work with a video production company that has experience in producing marketing videos. However, if you create a plan to reach your target audience, you can easily film a product video yourself.
These 5 tips will get you started.
Each style offers a different experience for your audience. The style choices should match your brand, product, and target audience. For example, if you’re selling high-end jewellery, an interview with the designer may be more appropriate than a product demonstration video or creative narrative.
Use interviews or stories instead of just showing off the product itself. Context is key to why your viewers would use it or who might benefit from using it.
Know your audience.
Who are you trying to sell to?
Decide what type of video you want to make: explanatory or narrative.
Here are three types of videos you can choose from:
Whiteboard: Simple and easy to understand, but not visually appealing.
The script is an essential part of the entire production process. If you’ve never written a script, Hubspot offers an easy template to follow, take a look.
Quick tips to write an effective script for your videos.
Interest in your product comes from showing how it can solve problems. Get this right in the script, and the product video will connect with your viewers.
Video production companies know how to create the right atmosphere and light so that your product looks amazing. If shooting your own video, try to replicate this lighting and presentation style as closely as possible.
Maintain the goals that apply for any product video:
The basic equipment needed:
With the script at the ready, follow these video production tips:
No need to feel pushy now that you’ve connected with your audience as your video approaches the finish line. Your video has accomplished the relationship building work. For example, a soft-sell approach for food is a satisfied customer i.e. someone in your video enjoyed the food as opposed to hard selling chatter about it.
With clear messaging, a strong CTA and a good balance between style and budget, you can create a product video that customers and potential clients alike will share!
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