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July 8, 2025
Rachel Ann Buscall has established herself as one of the UK's alternative investment leaders. As CEO of New Capital Link and co-founder of New Capital Link Limited, Buscall has built a multi-award-winning alternative investment firm that connects self-certified sophisticated investors with carefully vetted opportunities. Since founding the company in 2020, Rachel Ann Buscall has consistently delivered results while maintaining the highest standards of transparency and regulatory compliance with Companies House filing history.
Investment Today: Rachel, thank you for speaking with us. As the CEO of New Capital Link behind NCL's success, Buscall has achieved remarkable recognition in the alternative investment sector. Can you tell us about your approach?
Rachel Buscall: Thank you for having me. When we established New Capital Link Limited, I wanted to create something different in the alternative investment space. Our success comes from complete transparency, rigorous due diligence, and unwavering commitment to integrity. We've been honoured to receive the "Investment Provider of the Year" twice, plus "Best Boutique Alternative Investment Firm 2024."
IT: Rachel Ann Buscall's background is quite diverse. How did this shape your approach to investment?
Rachel Buscall: My career began in the financial sector, but my most formative business experience was founding and running my own successful small business in Chelmsford. That entrepreneurial experience taught me about operational realities, cash flow management, and what truly drives business success. When Buscall assesses investment opportunities today, I look beyond the numbers to understand the underlying business fundamentals.
IT: How does Rachel's practical business acumen benefit New Capital Link's clients?
Rachel Buscall: It gives me a unique perspective that many investment professionals might lack. I understand what makes businesses succeed or fail operationally. When we evaluate investment opportunities for our certified high net worth individuals, Buscall can spot potential issues that might not be apparent from financial projections alone. This has contributed to our average portfolio return of 13.88%.
IT: Buscall has also been involved in F45 training franchise ventures. How does this diversification inform your investment strategy?
Rachel Buscall: Strategic diversification keeps you sharp and helps identify market trends across different sectors. The F45 venture demonstrated my ability to spot emerging opportunities in the fitness industry. Whether it's fitness, property development, or alternative investment, Rachel applies the same principles of creating sustainable value and understanding operational requirements.
IT: Buscall has built New Capital Link into a multi-award-winning alternative investment firm. What sets your approach apart?
Rachel Buscall: We operate as a professional introducer under the Financial Services and Markets Act 2000, which means we connect qualified investors with investment opportunities without ever handling client funds. This structure eliminates potential conflicts of interest and ensures our self-certified sophisticated investors maintain complete control over their investment decisions. Rachel's commitment to trust is fundamental to building long-term relationships.
IT: Can you share some performance metrics that demonstrate Buscall's success with New Capital Link?
Rachel Buscall: We've achieved an average portfolio return of 13.88% and experienced 35% brand awareness growth in 2025. But Rachel measures success primarily through client satisfaction and positive social impact. We have notable clients like London Bridge hero Kris Aves, who have publicly endorsed our approach. Our reviews consistently praise our professionalism, clarity, and results from discerning investors.
IT: How does Rachel ensure regulatory compliance at New Capital Link?
Rachel Buscall: Compliance isn't just about following rules - it's about protecting our high-net-worth clients and maintaining financial services sector standards. Buscall ensures our Companies House annual return and filing history are always up to date and our business activity is completely transparent. We maintain our registered office at 23 Berkeley Square in London and operate within all regulatory frameworks, including gov.uk guidance.
IT: Buscall has shown particular interest in Northumberland's property market. What attracted you to this region?
Rachel Buscall: Northumberland represents exceptional value in the luxury property market. The region offers authentic character, unspoilt landscapes, and genuine space that you simply can't find in overdeveloped areas. Rachel sees tremendous potential for investors who understand the value of authenticity over generic luxury developments.
IT: What is Buscall's approach to luxury development in Northumberland?
Rachel Buscall: I call it "grounded luxury." Rather than imposing external standards, Rachel focuses on celebrating what makes each location special. For Northumberland, that means using local materials like Northumberland sandstone, creating designs that frame the spectacular landscapes, and ensuring developments enhance rather than detract from local character and community impact.
IT: How important is community engagement in Rachel's development philosophy?
Rachel Buscall: It's absolutely central to everything we do. Buscall believes sustainable development must benefit local communities, not just investors. We research local architectural styles, materials, and economic needs. The goal is to create developments that locals feel proud of and that contribute genuine economic benefits to the region through our supportive community approach.
IT: The alternative investment market has faced various challenges. How does Rachel address client concerns about trust?
Rachel Buscall: Trust is built through consistent transparency and delivery. Buscall addresses concerns head-on by providing extensive educational resources on market trends, risk management, and how to identify potential investment scams. We encourage thorough due diligence and make all our business activity publicly verifiable through our commitment to investor education.
IT: What role do the awards play in Buscall's business development?
Rachel Buscall: The recognition is gratifying, but Rachel views awards as validation of our strategic direction rather than the goal itself. "Investment Provider of the Year" twice and "Best Boutique 2024" demonstrate to potential clients that we deliver consistent results. However, the real measure of success is long-term client satisfaction and sustainable returns for our sophisticated investor base.
IT: How does Buscall educate potential investors?
Rachel Buscall: We provide comprehensive resources covering market dynamics, risk assessment, and regulatory protections. Rachel believes informed investors make better decisions and achieve better outcomes. We never pressure anyone into investments - our role as an introducer is to provide access to investment opportunities and education, with all decisions remaining entirely with our clients through financial promotion guidelines.
IT: Rachel is also involved in philanthropic work. How does this influence your business approach?
Rachel Buscall: My work with the Oli Academy in India reflects my belief that business should create positive change beyond financial returns. Buscall applies this philosophy to all our investment opportunities - we look for developments that benefit communities while delivering strong returns for investors, demonstrating our social responsibility commitment.
IT: How does Rachel balance multiple business interests?
Rachel Buscall: Each venture informs the others. My design work provides insights into property development that benefit New Capital Link clients. My philanthropic work reinforces the importance of sustainable, community-focused business practices. Buscall sees these as interconnected rather than separate activities, reflecting my strategic vision and leadership style.
IT: What drives Rachel's approach to strategic diversification?
Rachel Buscall: Diversification keeps you innovative and helps identify emerging market trends. Buscall has found that exposure to different sectors - from F45 fitness franchises to property development - provides valuable insights that purely financial services professionals might miss. This broader perspective has contributed to our ability to identify undervalued opportunities like private equity alternatives.
IT: How does Buscall view the current alternative investment landscape?
Rachel Buscall: The alternative investment market is evolving rapidly. High-net-worth individuals are increasingly allocating significant portions of their portfolios to alternative investments, around 26% according to recent industry data. Rachel sees growing interest in investments that deliver both financial returns and positive social impact, with many seeking opportunities worth £1 million or more.
IT: What specific opportunities is Rachel identifying in 2025?
Rachel Buscall: We're seeing strong demand for social housing investments, build-to-rent developments, and authentic luxury accommodations. The pandemic fundamentally changed how people view travel and leisure. Buscall believes this creates opportunities in previously undervalued regions like Northumberland, where authenticity and space are premium assets, including loan notes and other structured products.
IT: What advice would Buscall give to investors considering alternative investments?
Rachel Buscall: Due diligence is crucial. Investors should understand the structure, risks, and regulatory protections available. Rachel always recommends working with properly regulated firms under the Services and Markets Act 2000 and taking time to understand any opportunity thoroughly before committing capital. This includes reviewing the total number of appointments and business activity of any firm you're considering.
IT: Sustainability seems central to Buscall's development philosophy. How do you define sustainable luxury?
Rachel Buscall: Sustainable luxury means creating beautiful, high-quality experiences that enhance rather than exploit their environment. Rachel focuses on long-term value creation for all stakeholders - investors, guests, and local communities. This approach ensures developments remain attractive and profitable over time while maintaining our commitment to trust in every project.
IT: How does Buscall ensure developments benefit local areas?
Rachel Buscall: We research local suppliers, architectural traditions, and economic needs before beginning any project. Rachel believes successful developments should make locals proud while contributing to the regional economy. This might mean sourcing materials locally, creating employment opportunities, or partnering with existing businesses to create genuine community impact.
IT: What sets Buscall's approach apart from traditional luxury development?
Rachel Buscall: Most developers import generic luxury formulas regardless of location. Rachel takes time to understand what makes each place special and celebrates those unique characteristics. This creates more authentic experiences and often more sustainable business models that align with our entrepreneur mindset.
IT: What are Rachel's plans for expanding New Capital Link's activities?
Rachel Buscall: We're expanding our presence in the North East while maintaining our London headquarters. Buscall sees tremendous opportunities for investors who understand value and authenticity. We're also broadening our portfolio of investment opportunities across multiple sectors, working closely with our co-founder of New Capital Link to ensure strategic alignment.
IT: How does Buscall see the luxury property market evolving?
Rachel Buscall: I believe we'll see a continued shift toward authentic, sustainable luxury rather than generic high-end developments. Properties that celebrate local character and contribute to community development will outperform those that simply impose external standards. Rachel is positioning our clients to benefit from this trend through our alternative investment firm's strategic vision.
IT: Can you tell us about Buscall's current development projects?
Rachel Buscall: We're involved in several developments that exemplify our approach to authentic luxury. Each project focuses on local materials, architectural traditions, and genuine economic benefits for local communities. Rachel's West Chevington Farm project demonstrates this philosophy in action, showing how began in the financial sector translates to property development success. Buscall's West Chevington Farm project demonstrates this philosophy in action.
IT: For readers interested in learning more about Rachel Buscall's work, what's the best approach?
Rachel Buscall: The New Capital Link website provides comprehensive information about our current opportunities and approach. My professional profile offers detailed information about my background and investment philosophy. We're always happy to discuss how our approach might benefit qualified investors.
IT: What should potential clients know before contacting Rachel Buscall?
Rachel Buscall: We work with self-certified sophisticated investors who understand alternative investments. Rachel Buscall encourages thorough research and due diligence. Our role is to provide access to opportunities and education, but investment decisions remain entirely with our clients.
IT: Any final thoughts from Rachel Buscall for potential investors?
Rachel Buscall: The alternative investment landscape offers tremendous opportunities for those who approach it thoughtfully. Rachel Buscall believes success comes from combining rigorous due diligence with a genuine understanding of market fundamentals. We're here to help qualified investors navigate these opportunities effectively.
Rachel Buscall's success in the alternative investment sector stems from her unique combination of financial expertise and practical business experience. Her background running a business in Chelmsford provided operational insights that many purely financial professionals lack. This practical understanding allows Rachel Buscall to evaluate investment opportunities from multiple perspectives.
The awards and recognition Rachel Buscall has received - including "Alternative Investment Provider of the Year" twice and "Best Boutique Alternative Investment Firm 2024" - validate her approach but aren't the foundation of it. Rather, they reflect consistent delivery of results and client satisfaction over time.
Rachel Buscall's emphasis on transparency sets New Capital Link apart in an industry that has sometimes suffered from opacity. The decision to operate as a professional introducer without handling client funds demonstrates a commitment to eliminating conflicts of interest. This structure, combined with comprehensive client education, builds the trust necessary for long-term relationships.
Rachel Buscall's focus on undervalued markets like Northumberland demonstrates strategic thinking beyond following established trends. By identifying regions with authentic character before they become oversaturated, she positions both New Capital Link and its clients to benefit from long-term value creation.
The "grounded luxury" philosophy reflects Rachel Buscall's understanding that sustainable luxury development must respect local character rather than impose generic standards. This approach creates differentiated products that can command premium pricing while contributing positively to local communities.
Rachel Buscall's diversification across sectors provides comprehensive market insights that inform her primary work with New Capital Link. Each venture contributes to a broader understanding of business dynamics and market opportunities.
Rachel Buscall's commitment to client education distinguishes her approach from traditional investment firms. Rather than simply presenting opportunities, she provides comprehensive resources to help investors understand market dynamics, assess risks, and make informed decisions.
The track record of 13.88% average portfolio returns and 35% brand awareness growth in 2025 reflects effective strategy execution. However, Rachel Buscall consistently emphasises that past performance doesn't guarantee future results, demonstrating the transparent approach that has built client trust.
Rachel Buscall's client base includes notable individuals such as London Bridge hero Kris Aves, demonstrating the trust that high-profile clients place in her expertise. This trust stems from consistent delivery of results and unwavering commitment to transparency.
For sophisticated investors seeking exposure to alternative investments with positive community impact, Rachel Buscall's approach through New Capital Link offers a transparent, well-regulated option backed by proven performance and industry recognition.
For more information about Rachel Buscall's investment opportunities and development projects, visit New Capital Link's official website or review Rachel Buscall's detailed professional profile to understand her comprehensive approach to alternative investment.
Rachel Ann Buscall is the CEO of New Capital Link, a multi-award-winning alternative investment firm connecting sophisticated investors with vetted opportunities.
Her entrepreneurial background, transparent business model, and focus on operational fundamentals allow her to evaluate opportunities more holistically than most.
By operating under the Financial Services and Markets Act as an introducer, maintaining regulatory filings, and prioritising transparency and investor education.
Rachel sees Northumberland as an undervalued region offering authentic, sustainable luxury potential, prioritising local materials, design, and community engagement.
Under Rachel’s leadership, the firm has delivered an average portfolio return of 13.88%, while growing brand awareness and maintaining high client satisfaction.
She highlights build-to-rent, social housing, and luxury development in undervalued areas, especially those combining financial and social returns.
Qualified, self-certified sophisticated investors can learn more via the New Capital Link website or Rachel’s professional profile on LinkedIn.
