Practice Of The Practice Podcast Interview - Joe Sanok

Last Updated: 

October 24, 2022

Discover Real-World Success Stories

Do you sometimes get stuck with the business side of owning a private practice? Are you not sure what to spend money on when it comes to marketing? Do you often second-guess yourself when making business-related decisions?

About 80% of traffic goes through Google My Business before it gets to your website. Setting up Google My Business should be a major priority in your marketing plan.

When you start spending money on a new marketing venture, don’t expect a return on investment. Rather, expect a return on information. You need to test different marketing strategies to see what works for you, and then you can simply increase the amount of money spent on certain channels.


In this episode, Robin Waite takes us through his story of deciding to do business fearlessly. Now a successful business consultant, he also provides invaluable tips and advice on setting your rate as well as how to go about financing your marketing strategies. Take his FREE fearless business course, consisting of 20 modules, to become a business expert!

Deciding on Your Rate

When it comes to determining your price, you don’t need to compare yourself to the market to set one. Rather, base it on your worth. You just need a few people to recognise your worth – and be willing to pay it – and you’ll be good to go. You can also base this on your Customer Lifetime Value (see video below for more).

Marketing Tips and Advice

Don’t skimp on marketing. The money you spend on the front end of marketing will always have an impact on the backend of your business. Furthermore, in today’s digital age, it’s easy to do a lot of marketing for free. Google My Business is a good example of this (see video below).

Fearless Business

Being fearless in business doesn’t mean being reckless. It’s about taking positive action and not worrying about the backlash. In reality, there is not a lot of bad consequences for someone that genuinely wants to help others. Access the course here:

Useful Links:

Meet Joe Sanok

private practice consultant

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

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