The Best SEO Best Practices and Trends for 2024

Last Updated: 

May 23, 2024

As we go deeper into the era of digital technology, the practice of optimising for search engines (SEO) keeps changing. It is very important for companies that wish to keep a powerful presence on the internet to stay updated with these changes.

These are the top SEO strategies for 2024 to improve your presence on the internet, increase natural visitors, and maintain competitiveness in the constantly evolving digital world.

Key Takeaways on SEO Practices and Trends for 2024

  1. Focus on User Intent: Understanding and addressing the underlying intentions behind users' searches is crucial for creating content that aligns with their needs and improves search engine rankings.
  2. Optimise for Voice Search: With the increasing use of voice assistants, it's essential to tailor your content for natural, conversational queries and long-tail keywords.
  3. Mobile-First Indexing: Ensure your website is mobile-friendly, as Google prioritises mobile versions for indexing and ranking, enhancing user experience and search performance.
  4. High-Quality, Engaging Content: Producing detailed, valuable, and up-to-date content that includes multimedia elements can significantly boost your SEO efforts.
  5. Advanced On-Page Optimisation: Improve title tags, meta descriptions, headers, and URL structures while incorporating keywords naturally and using internal and external links to enhance page relevance and authority.
  6. Improve Page Speed: Fast-loading websites are favoured by both users and search engines. Optimise images, leverage caching, and minimise HTTP requests to enhance site speed.
  7. Emphasise E-A-T: Build your content's expertise, authoritativeness, and trustworthiness by featuring knowledgeable authors, obtaining quality backlinks, and maintaining transparency.
  8. Leverage AI and Machine Learning: Utilise AI tools for keyword research, competitor analysis, and content optimisation to stay ahead of trends and streamline SEO processes.
  9. Local SEO and Google My Business: Update your Google My Business profile, gather positive reviews, and create locally relevant content to attract and retain local customers.
  10. Enhanced User Experience (UX): Prioritise user-friendly design, clear navigation, and readability to improve engagement metrics and search rankings.
Discover Real-World Success Stories


What is SEO? Search engine optimisation is about making a website better so that it shows up higher when people search for things online. The main point of doing SEO is to get more visitors without having to pay for ads, by being one of the top results when someone searches for something related.

SEO includes many methods like searching for keywords, improving content, creating links, and changing website technical setup.

When businesses use SEO well, they can connect with more people online and increase both their visibility and sales.

Focus on User Intent

Grasping and responding to what users really want is more important now. In 2024, search engines have gotten better at figuring out the meaning behind people's searches, not just focusing on the words they type.

Your content needs to match the purpose behind people's searches. To do this, do detailed research to learn about the different reasons why they search—like looking for information, trying to find a specific website, or wanting to buy something—and create your content in a way that suits these purposes.

Offering straightforward, brief and useful details that align with what people are looking for can boost your position in search results and make users happy.

Optimise for Voice Search

As more people use voice assistants such as Siri, Alexa, and Google Assistant, it becomes essential to optimise for voice searches. These searches are often longer and sound more like natural speaking than when we type them out.

To make your website better for voice search, concentrate on using everyday speaking style and longer phrases that are very specific. Also, it's important to have answers to frequently asked questions about your business field in the content of your site because many times voice searches are about particular queries.

Mobile-First Indexing

Google now uses mobile versions of content mainly for indexing and ranking, so it is very important to have a website that works well on mobiles. Make sure your website works well and loads fast on smartphones.

Check how it does with Google's Mobile-Friendly Test and fix any problems you find.

A mobile experience without disruptions will not just make your SEO better but also increase how much users interact and lower the number of people leaving quickly.

High-Quality, Engaging Content

In SEO, the most important thing is still content. Now, there is a focus on making good quality and interesting content that gives true worth to the people who use it. In the year 2024, it is important to concentrate on making detailed articles that completely explore a subject.

Combine writing with pictures, videos and infographics for more interesting content. Also, make sure to refresh your content often so it stays up-to-date and correct. Search engines like new and trustworthy material, which means being consistent is important.

Advanced On-Page Optimisation

On-page SEO is very important and it means making each page better so they get higher positions in search results and more appropriate visitors. Important parts are improving your title tags, meta descriptions, headings, and the way URLs are made.

Use main and additional keywords smoothly in your text but don't overdo it with too many.

Add links inside your website and to other websites to give more information and back up what you're saying. Additionally, implement schema markup to make your content more comprehensible for search engines and improve your visibility in searches with detailed rich snippets.

Improve Page Speed

Page speed is very important for ranking and it has a big impact on how users feel. In 2024, people want websites to open fast, and search engines give preference to sites that load quickly.

Use services such as Google PageSpeed Insights to check the speed of your website and find parts where it can be made better.

Make pictures smaller in size, use browser caching, and reduce the number of HTTP requests to make your website work faster. A faster website not only ranks better but also retains visitors longer.

Emphasise E-A-T

Google's E-A-T principle is very important for judging how good content is, especially in areas such as health, money matters, and law. To improve your E-A-T, make sure that people who are knowledgeable about the topic write or check your content.

Create strong backlinks from well-known and respected sources, while keeping a good reputation on the internet. Being open about who writes your content, your editing rules, and how to contact you will increase how much people trust you.

Leverage AI and Machine Learning

Artificial intelligence and machine learning are changing the way we approach SEO tactics.

Programs such as Google's RankBrain assist in understanding search requests to provide more appropriate outcomes.

In the year 2024, use AI-driven tools for SEO to get information about potential keywords, what competitors are doing and how to make your content better. AI is useful for forecasting future trends, doing tasks that you have to repeat a lot and giving advice based on data which can improve your work in SEO.

Local SEO and Google My Business

Businesses that want to reach local customers must focus on improving their local SEO.

It's important to keep your Google My Business profile current with the correct details. Ask happy customers to write good reviews and reply quickly to these reviews, showing you are active. Put in keywords that people use nearby and make content that is about local things to bring in customers from the area.

Local backlinks and citations can also improve your local search rankings.

Enhanced User Experience (UX)

Make sure to give a great experience for the users because it is very important for website ranking. Work on building a site that's easy for people to use, has simple directions on what to do next, and doesn't have too many annoying pop-ups.

Make sure the text on your website is simple to understand by using fonts that are big enough and having proper space between lines. Keep an eye on how users act, such as how quickly they leave, how long they stay, and their rate of clicking links to see where you can make it better.

A good user experience helps not only with search engine optimisation but also increases the number of customers who take action and makes them happier.


To summarise, in 2024 SEO is focused on knowing what the user wants, using the latest technologies, and putting first both quality and how users feel when they visit your site. If you use these important methods, you will be more competitive and make sure that your website appears high in search engine lists, which leads to lasting growth from natural traffic.

Applying these good methods for SEO will assist you in moving through the changing online world, maintaining a robust presence on the internet. Keep updated, remain flexible and concentrate on giving true worth to your viewers. By doing this, you will not just make your search positions but also create long-term connections with your users.

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