October 18, 2023
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Looking to cut through the noise and get noticed?
Every business owner wants to attract more customers and make more sales. The truth is, most business owners fail to see one of the simplest and most powerful ways to make that happen.
Custom signage.
It seems too obvious, right? But hear me out…
Professional signage is one of the most potent marketing tools we have today. It's effective 24 hours a day, seven days a week. It requires no ad spend or upkeep, and it leaves a lasting impression on every potential customer who sees it.
In this article, we'll be going over some of the most effective reasons to use custom signage for your business:
Custom signage does way more than make a place look pretty. It's the first handshake between a business and its customers.
Fact is…
When a person walks by a storefront, they're making snap judgments in their heads. Quality signage creates a sense of trust. Bad or nonexistent signage creates doubt.
According to the Sign Research Foundation, approximately 76% of consumers have entered a store they had never visited before purely based on the store's signage. Imagine how many people are leaving a store by just passing by without even stepping inside.
That's a missed opportunity right outside every business owner's door.
Here's the problem:
Business owners spend a fortune on digital marketing and social media. Yet many of them completely ignore the physical signs that their customers are seeing every single day they walk by.
It's an incredibly expensive mistake.
Signage works because it taps into something in our human psychology. We as people trust what we can see.
If someone comes across a well-designed sign, it tells the customer that this is a legitimate business, and it's professional. It's something worth their time.
On the other hand…
The opposite is also true. A faded, flimsy, or just plain confusing sign will make a very different impression. That sign makes the business appear like it doesn't care. If they don't care about their sign, why should anyone care about their customers?
This is a fact:
Research shows that about 60% of consumers wouldn't trust or visit a business without proper signage. That is over half of your potential customers simply walking away and never giving you a chance.
Custom signage is the solution. It makes the all-important first impression. It conveys your brand identity, your professionalism, and your attention to detail all at once.
Signage has a ton of benefits beyond looking cool. Smart business owners use signage strategically to help their business succeed.
Let's take a look at some of these:
By its very nature, a good sign attracts people. Whether it is a bold store display or a modern restroom sign to guide your customers through your place, all the parts of your signage play their part. Business owners who order custom restroom signs and all other branded materials effectively can increase customer flow and improve customer satisfaction.
Consistent signage helps reinforce your brand identity. When the customers repeatedly see the same colours, fonts, and styles on all your signage, it helps familiarise them with your brand. The more familiar the customers are with your brand, the more trust they will have. Trust builds customer loyalty.
Paid ads end the moment you stop paying for them. Signs work around the clock. Invest in a high-quality sign that can last years, and you can get thousands of impressions for a one-time investment.
Wayfinding signs, informational displays, and directional signage all help to make the customers' experience with your business smooth and frictionless. When the customers don't have to struggle to find their way around, they are more likely to stay longer and be more comfortable in your place.
Here's one thing that a lot of business owners don't pay enough attention to…
Interior signage. Modern restroom signs, room identifiers, and directional signage all matter as much as the exterior ones.
Here's why:
Customer experience doesn't stop when they walk in the door. A customer who can't find the bathroom or becomes confused because they can't understand your signage, is not going to have a great time. If it was bad enough, they will remember that frustration.
At the same time…
Businesses with clean, organised, and easy-to-find restroom signs and interior room number signs give off an impression of being professional and well-run. It carries over to all kinds of interior signage, including office directories, room numbers, and exit signs.
Not all signs are made equal. The right custom signs have a few characteristics in common.
The sign is no good to you if it cannot be seen. The best custom signs are placed at eye level, use contrasting colours and text size and include text that is big enough to read from a distance.
Keep it simple. The best signage is one that gets its point across in the shortest time possible. A cluttered and information-overloaded sign is just a sign that people will ignore.
Cheap materials look cheap. Go for durable, quality materials that pay off in both appearance and longevity. The best materials are weatherproof if you are making outdoor signage.
Make sure that every sign you make has the same colours, fonts, and design elements all over. Your customers are sure to notice if you have different interior room numbers, restroom signs, and so on.
Even with the best intentions, business owners still end up making signage mistakes that can cost them money.
Here are some of the most common:
No one wants a cookie-cutter sign. Custom signs that reflect the business's character and personality always win over the generic ones.
Pay attention to your interior signage as well. Most business owners only focus on the exterior signage and miss out on the benefits of interior signs, from guiding the customers through your place to reinforcing your brand identity.
DIY signs look unprofessional. This is why it is best to use the expertise of professional designers who will make sure that your signage not only meets quality standards but also makes the right impression on your customers.
A damaged, broken, or faded sign does more harm than good. Business owners should check their signage regularly and make sure that it is always kept in tip-top shape.
Custom signage is one of the most overlooked business success tools. It helps you increase foot traffic, build brand recognition, and it improves customer experience
The bottom line is:Businesses that invest in high-quality signage are showing the world that they are professional, reliable, and care about their customers. Businesses that don't invest in signage are at the risk of getting overlooked altogether.
The research backs me up on this. Signage plays a role in influencing purchasing decisions, creating trust, and leaving a lasting impression on your customers that easily translates into sales
Whether it's a bold exterior display or cleverly designed interior signs, every piece of custom signage you use is a potential customer connection point and an opportunity to help grow your business.
Businesses that know this will continue to succeed. The ones who don't will keep wondering why customers are walking right past them.
Custom signage is your silent salesperson, working 24/7. It's often the very first impression a potential customer has of your brand. A professional sign builds immediate trust and can attract people who have never visited before, making it a vital tool for growth.
Yes, absolutely. A poorly maintained, faded, or confusing sign suggests a lack of care and professionalism. Research indicates that around 60% of consumers would choose not to enter a business if it had no sign, which shows how critical a good one is.
They are. Your customer's experience doesn't stop when they walk through the door. Clear interior signs, like directional arrows and modern restroom signs, prevent frustration and make their visit smoother. This attention to detail reinforces a positive impression of your business.
An effective sign is simple, visible, and high quality. It should get its message across quickly, be easy to read from a distance, and use materials that reflect the quality of your business. Most importantly, it must be consistent with your brand's colours and fonts.
While DIY might seem cheaper, a professionally designed sign is an investment that pays off. Experts ensure your sign is not only visually appealing and high quality but also effective at communicating your brand's message, which can be a challenge to get right on your own.
Looking to cut through the noise and get noticed?
Every business owner wants to attract more customers and make more sales. The truth is, most business owners fail to see one of the simplest and most powerful ways to make that happen.
Custom signage.
It seems too obvious, right? But hear me out…
Professional signage is one of the most potent marketing tools we have today. It's effective 24 hours a day, seven days a week. It requires no ad spend or upkeep, and it leaves a lasting impression on every potential customer who sees it.
In this article, we'll be going over some of the most effective reasons to use custom signage for your business:
