July 11, 2023
When it comes to growing a business online, visibility and trust go hand in hand. You can have the best website and the strongest offer, but if search engines and potential clients do not see you as credible, your growth will stall. That is where link building comes in.
Backlinks, meaning links from other reputable websites to yours, remain one of the most powerful ranking factors in SEO.
More importantly, they act as signals of authority.
The right links can put you in front of decision-makers, strengthen your brand’s reputation, and create a steady flow of qualified leads.
The challenge is that not all links are created equal. Buying low-quality backlinks or chasing shortcuts can do more harm than good. The businesses that win are the ones investing in quality links that build trust over time.
In this article, we will look at why link building should be seen as a business investment, how to choose the right partner, and five agencies that stand out for delivering sustainable results.
Many business owners think of link building as a purely technical SEO task. In reality, it is much more than that. Every quality backlink you earn is like an investment in your brand’s visibility, authority, and long-term growth.
A strong link profile not only improves your search rankings but also positions your business as a trusted name in your industry. When reputable websites point to yours, it sends a clear signal to potential clients that you are credible and established. That level of trust can tip the scales when a prospect is deciding between you and a competitor.
The right links also have compounding value. Unlike paid ads that stop driving results the moment you stop spending, backlinks continue to deliver traffic and authority for months and years to come. For coaches, consultants, and business leaders who want predictable growth, link building should be seen as an asset that grows in value over time, not just another line item in a marketing budget.
Choosing the wrong link-building partner can cost more than money. Low-quality links from irrelevant or spammy sites can harm your rankings and damage the reputation you are working hard to build.
That is why selecting the right agency is not just about price or speed; it is about protecting your brand for the long term.
A trustworthy agency will:
On the other hand, there are warning signs to avoid.
Be cautious of agencies that promise hundreds of links overnight, operate without disclosing their methods, or avoid giving you clear performance reports. These practices often rely on shortcuts that can lead to penalties or wasted investment.
The right partner will act as an extension of your business, not just a vendor. Their role is to safeguard your reputation while helping you sustainably grow authority.
Below you will find five agencies that consistently deliver measurable growth for their clients. Each profile includes a snapshot of who they are, what makes them different, and the link-building packages they offer. This way, you can quickly compare options and decide which agency best matches your business goals.
Growth Partners Media is a B2B link-building agency that works with companies in SaaS, cybersecurity, IT, logistics, and manufacturing. They focus on earning backlinks and brand mentions that not only improve rankings but also strengthen authority in AI-driven search and position their clients as trusted leaders in competitive spaces.
Their strategy blends editorial outreach, contextual placements, and their proprietary Herd Links™ system, which secures visibility on high-trust forums and communities.
Growth Partners Media backs its approach with measurable, tangible results.
With OneUp, they helped drive a 10X surge in organic traffic, and with Thena, they powered a 12X jump in Page 1 keyword rankings. It is proof that their approach works in the real world, even in markets where competition is toughest.
Link building packages:
Why Stuff Sucks is the SEO consultancy that tells it like it is. If your rankings are flat because your backlink profile is a mess, they’ll say so, then fix it. Founded in Green Bay, Wisconsin and built for B2B manufacturers, industrial companies, professional-service firms, and ecommerce brands that are tired of fluffy promises, this agency treats link building as a serious growth lever, not a gimmick.
Their philosophy is simple: bad links suck… Good links lead to rankings + brand mentions + more revenue. Instead of chasing spammy directories, low-quality sites, or irrelevant sites that are not growing, Why Stuff Sucks runs laser-targeted editorial outreach, digital PR, and industry-specific placements that actually move the revenue needle. Each backlink is chosen for relevance, authority, and the power to influence real-world buyers (including AI search).
They specialise in brands with $10–100 million in revenue that want to compete toe-to-toe with bigger players both in the client’s home country and abroad (using international, multilingual SEO). Clients praise the agency’s senior-level strategy sessions, deep understanding of business & operations strategy (not just marketing & SEO), and reporting that makes ROI crystal clear.
These clients are proof positive that quality links compound over time.
Link building packages:
Create & Grow is a results-driven link-building and digital PR agency founded by Georgi Todorov, who previously built SEMrush’s internal link-building processes. The agency focuses on long-term authority growth through high-quality backlinks, SEO content strategies, and optimisation for AI systems such as ChatGPT, Google Bard, Perplexity, and Copilot.
With a transparent approach and a dedicated team, Create & Grow ensures clients see measurable outcomes from their investment.
The agency specialises in SaaS and tech industries, consistently securing links from highly relevant and authoritative publications. They are one of the first agencies to integrate AI system optimisation into their offering, helping clients gain visibility in the next wave of search.
Clients benefit from transparent reporting, clearly defined goals, and measurable results. Every campaign is powered by a well-trained team that combines outreach, digital PR, and content into a unified growth strategy.
Link building packages:
Omniscient Digital helps B2B software companies turn SEO and content into reliable growth by earning authoritative editorial placements and brand mentions through content-led outreach and digital PR. Their engagements emphasise relevance, quality, and business impact, anchored by guaranteed placements on legitimate sites with a minimum DR 50, which safeguards reputation while compounding authority.
What sets Omniscient apart is the integration of GEO services and LLM-powered analysis into their link-building methodology. GEO services allow brands to capture market-specific authority by earning placements across targeted regions, ensuring global companies build visibility where their buyers actually search. Their LLM-driven analysis surfaces high-value content gaps, competitor backlink opportunities, and publisher alignment at scale, which informs outreach strategy with precision. Positioning is reinforced by experience with category leaders such as SAP, Adobe, Loom, and Hotjar, reflecting deep familiarity with complex buying committees and long sales cycles.
Proof of outcomes includes a program that helped SpotDraft generate $2.94M in pipeline from organic, supported by targeted backlink acquisition. Another initiative for GatherContent delivered +867% organic sessions and +62% leads, pairing content strategy with high-quality placements. These results illustrate a playbook that ties authority gains to revenue, not vanity metrics.
Link building packages:
Nine Peaks Media is a specialist link building agency helping SaaS and tech companies grow their search visibility through strategic, white-hat backlinks. Their focus is on building domain authority, earning trust from search engines, and driving qualified traffic, all while protecting the integrity of their clients’ brands.
What makes Nine Peaks stand out is their deep industry alignment. They work almost exclusively with SaaS and software businesses, which allows them to craft outreach and placement strategies that reflect how real buyers research, vet, and trust tech solutions.
They place a strong emphasis on AI visibility, optimising link placements and content strategy not just for search engines, but for how AI-driven platforms and answer engines assess authority. Their link-building approach includes elements of link pooling — combining guest posts, unlinked mention reclamation, broken link outreach, and strategic insertions across a diverse range of referring domains to build compounding authority.
Clients value their transparency, hands-on communication, and ability to deliver real gains in both rankings and trust signals without taking shortcuts. In one case, a brand protection company saw a 159% increase in organic traffic and a 194% increase in marketing-qualified leads within six months, with link building playing a central role in the campaign’s success.
Link building packages:
Each package includes a custom strategy, high-authority outreach, AI-informed visibility planning, and detailed reporting. Campaigns typically run for several months, with most clients seeing their strongest gains in the 4–6 month range.
The same links that help a website rank higher in Google also serve as trust signals that shape how your audience perceives you. The best link-building agencies understand this and focus on strategies that build both credibility and visibility.
A strong backlink profile does more than boost rankings. Each placement on a respected site acts like an endorsement, positioning you as an expert worth listening to.
When your name or brand consistently appears across trusted platforms, you become a safer choice in the eyes of your audience. That visibility builds confidence, and confidence is what turns casual readers into loyal followers or paying clients.
While reputation can shift quickly, authority is built steadily. Link building is not a quick fix but a long-term investment that makes your brand harder to outrank and your content more resilient in competitive search landscapes.
Each quality placement adds weight to your digital presence, reinforcing your position over months and years. Shortcuts may deliver spikes in traffic, but lasting growth comes from consistency, transparency, and quality links that stand the test of time.
By choosing the right partner, you ensure that link building strengthens not just your visibility today, but your authority for the future.
Link building is the process of getting other reputable websites to link to your site. It’s crucial because these links, or backlinks, are powerful signals to search engines that your content is credible and authoritative. This not only helps improve your search rankings but also builds trust with potential customers who see you endorsed by other respected names in your field.
A trustworthy agency will be transparent about its methods, prioritise securing links from websites relevant to your industry, and provide clear, detailed reports on their progress. Be cautious of any agency that guarantees a specific number of links overnight or is vague about their process, as these are often signs of low-quality tactics that could harm your site.
No, they are not. A single, high-quality backlink from an authoritative and relevant website is far more valuable than hundreds of links from spammy or irrelevant sites. The goal is to earn links that act as genuine endorsements, which is why quality should always be the priority over quantity.
Link building is a long-term strategy, not a quick fix. While some initial positive signals might appear within a few months, the most significant gains in traffic, rankings, and authority typically become apparent after 4 to 6 months of consistent effort. The value of these links continues to grow over time.
Yes, absolutely. Engaging in practices that generate low-quality or spammy links can lead to penalties from search engines like Google. This can severely damage your search rankings and online reputation, making it much harder for customers to find you. This is why working with a reputable partner like those recommended by Robinwaite is essential.
Based on the agencies listed, you can expect entry-level packages to start around £1,500 to £2,000 per month for a small number of high-quality links. More comprehensive or aggressive campaigns for competitive industries can cost £4,000 per month or more. The investment reflects the detailed work required to secure valuable, authority-building placements.
