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February 17, 2025
Did you know that Salesforce is widely used in the UAE to connect sales, service, marketing and commerce on one platform? It helps businesses streamline operations, automate tasks and make data-driven decisions across many industries.
Moreover, reports show that marketing teams using Salesforce have a 33% rise in customer engagement and a 22% drop in acquisition costs. In this guide, we explain what Salesforce is and walk through six tools most adopted by companies in the UAE.
Salesforce is a cloud-based customer relationship management (CRM) platform that helps companies manage interactions across sales, service, marketing, commerce, and IT.
In simple words, it provides a single system to store customer data, automate tasks, and create insights with artificial intelligence. If we take UAE specifically, businesses there use Salesforce to expand operations, improve customer engagement, and connect business processes.
Overall, we can list 5 core functions of Salesforce:
Salesforce works as a modular system, so companies can adopt single tools or combine them into a complete digital setup. Independent consulting partners, such as Think Beyond, often support UAE firms in adapting these tools to industry needs. A detailed overview of top partners is available at: Top Salesforce partners UAE – ThinkBeyond.
The top Salesforce solutions in the UAE are Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Data Cloud, and Salesforce CRM Platform with AI features.
These tools help companies in Dubai and across the Middle East bring their teams together, automate everyday tasks, and deliver real results for their clients and customers. Each solution tackles a specific part of running a business - whether that's sales, customer service, marketing, or online commerce.
If we list each one, those would be:
Now, let’s look at each solution in detail, starting with Sales Cloud.
First and foremost, Sales Cloud is Salesforce's main tool for helping businesses manage their sales and boost revenue. It allows companies in the UAE and throughout the Middle East to keep all customer information in one place, track potential deals, and automate routine sales tasks. Many Sales teams in the UAE use it to better handle leads, make more accurate sales predictions, and close deals more quickly.
Salesforce data shows that businesses in the region have seen impressive results: up to 32% in cost savings, 30% higher sales team productivity, and 30% better success rates in winning deals after using Sales Cloud. Most Sales Cloud projects are completed on schedule and within the planned budget, making them successful investments for UAE companies.
What Sales Cloud brings to your business:
Next, let’s examine how Service Cloud supports customer success in the UAE.
Service Cloud helps your company provide faster and more reliable customer support. What it does is it connects your support team across phone, chat, email, and social media so UAE customers get the same great experience no matter how they reach out.
Basically, the platform gives your agents a complete view of every customer interaction, which helps them quickly solve problems and keep customers happy. With Service Cloud's smart technology and flexibility, UAE businesses can offer strong support that quickly adapts when needs change.
With Service Cloud, you can:
Marketing Cloud helps your business create and run digital campaigns across email, social media, text messages, and online ads. It basically allows companies in Dubai and throughout the Middle East to send personalized messages to large audiences and adjust campaigns based on what customers actually want.
Marketing teams in UAE use it to group customers into segments, set up automated message sequences and track how well campaigns are performing as they happen. To put it simply, Marketing Cloud can give your teams all the needed tools and technology support to create digital experiences that actually connect with your customers.
With Marketing Cloud, you can:
Commerce Cloud helps UAE companies run their online stores and create smooth digital shopping experiences. It gives businesses in Dubai and across the Middle East one platform to manage both customer stores (B2C) and business-to-business sales (B2B).
Financial services and asset management companies also rely on Commerce Cloud for their specialized needs. Teams can handle product listings, set prices, and run promotions while connecting their online store with sales, marketing, and customer service. This setup lets customers switch easily between buying online, in physical stores, or through mobile apps without any hassle.
With Commerce Cloud, your business can:
Next, let’s look at Data Cloud and how it helps UAE companies unify information and improve decision-making.
Data Cloud helps UAE businesses bring together customer information from different systems and use it across sales, customer service, marketing, and online stores. It allows companies in Dubai and throughout the Middle East to create one complete customer profile and use that information instantly.
Teams can automate their work, create personalised customer experiences, and spot important trends without needing technical coding skills. Many Salesforce partners use this solution to support businesses in the finance, telecommunications, and retail industries.
To be more specific, with Data Cloud, your company can:
Now, let’s review the Salesforce CRM Platform and its role as the foundation for all Salesforce solutions.
The Salesforce CRM Platform is the foundation that connects all Salesforce solutions in the UAE.
It brings together sales, service, marketing, commerce, and data into one system. Companies in Dubai and across the Middle East use the platform to gain a 360-degree view of customers, improve collaboration between teams, and scale operations. With Einstein AI and the built-in Trust Layer, businesses also secure data privacy while applying automation and analytics.
With the Salesforce CRM Platform, you can:
Together, these capabilities make the platform essential for UAE Salesforce clients aiming for sustainable growth.
To sum up, Salesforce provides everything companies in the UAE and the Middle East need to grow their business. Sales Cloud handles your deals, Service Cloud takes care of customer support, Marketing Cloud manages your campaigns, Commerce Cloud runs your online store, Data Cloud organises all your information, and the CRM Platform ties it all together.
These tools help businesses in Dubai connect teams, increase customer success, and quickly adjust to shifting market conditions. Additionally, Salesforce partners in the area assist customers with the setup, configuration, and long-term value optimisation of these systems.
In the UAE, Salesforce helps businesses connect sales, service, marketing, and commerce on one platform. It streamlines operations, automates tasks, and supports data-driven decisions across various industries.
The most popular Salesforce solutions in the UAE include Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Data Cloud, and the Salesforce CRM Platform with AI features.
Sales Cloud assists businesses in Dubai by centralising customer information, tracking potential deals, and automating routine sales tasks. This leads to higher sales team productivity and better success rates in closing deals.
Yes, the Salesforce CRM Platform is designed to integrate all customer data into a single ecosystem, allowing for real-time data sharing and improved collaboration across different business functions.
While the article mentions independent consulting partners like Think Beyond, Robin Waite focuses on providing valuable insights into business strategies and solutions, such as these top Salesforce tools for the UAE market.
