To succeed in the modern day as a business you have to be able to collect and analyse a lot of data. Whether you’re looking to improve your product, upgrade your customer service or run another successful marketing campaign, you need to be able to collect data about all those things in order to enact change.
However, with the sheer amount of data businesses have to collect, you need some special tools that will make it all a bit more digestible.
Enter data visualisation tools. These simple programs allow you to present all your data in a more ordered way that is more easily understood. Such software organises all the data in various charts, columns, and other visual representations that are simple enough for anyone to follow, from the CEO, down to your customer service rep.
If you’re interested in which ones are the top data visualisation tools for your business, check out our list below.
One of the strongest data visualisation tools is Tableau. Used by some of the largest businesses in the world, Tableau features predictive analysis, with automatic data updates and a massive collection of visualisation tools and functions.
Additionally, and one of the things that makes Tableau such a pleasure to work with is that it’s very community-based. The tool has a very prominent community support feature, and anything you don’t know how to do, you can ask the community.
One thing we have to mention, however - Tableau is a very high-tech tool that requires a bit of technical know-how to fully utilise, making it a little more gated than the average data visualisation tool.
If you’re looking for simplicity combined with the need for real-time data analysis and visualisation, then Infogram is the tool for you.
This neat tool’s best feature is the ability to funnel data directly into your graphs and charts, allowing you to create visualisation for the most up-to-date data at all times.
This feature is automatic, too, making Infogram one of the best tools available on the market. Coupled with a myriad ways to visualise your data, Infogram truly shines as the king of simplistic, accessible and digestible data visualisation tools.
The thing about data visualisation is that it has absolutely taken the world of online-based commerce by storm.
From selling makeup and superhero figurines with cases, to attracting patients to your newly-opened polyclinic, everything can be translated in the language of infographics, visuals, and video. You can find interesting creative solutions in web design for dentists by Digital Silk, where the services of a dental clinic can be displayed with the help of advanced visuals and animations.
This is why companies like Digital Silk prefer using Sisense. It is an absolute heavyweight when it comes to data analysis, as well as making that data more digestible for every person involved with a particular business.
One of the greatest advantages of Sisense is that it has direct export of data from Excel, CSV and PDF formats to the tool. This kind of seamless data integration is a big deal with larger businesses, as it helps them put all that data to work faster and more reliably.
Talking about seamless data integration, we can’t not stop at PowerBI and examine its features.
Power BI is an exceptional tool, able to integrate with, practically, the entire Microsoft ecosystem, and effortlessly convert most raw data into something you can actually use.
With a wide range of visualisation features, customizable dashboards that are both easy to navigate and intuitive to set up, PowerBI is one of the most accessible and useful data visualisation tools to date.
Widely recommended by pretty much everyone that uses it, Metabase is distinguished among other similar tools by its incredible flexibility.
Built as a tool that supports a holistic vision of a company, Metabase is a tool that makes data available to all, no matter the level of their tech knowledge and savvy.
Like most tools of its calibre, Metabase features a great number of visualisation features that are extremely intuitive to use. It is also connected to a great number of databases, including Google BigQuery, PostgreSQL and Snowflake, allowing anyone access to huge amounts of data, but condensed into something even an SQL layman can use.
One of the simplest tools to use on the market currently is QlikSense.
Built on the ideas of user friendliness and accessibility, QlikSense’s best feature is its drag-n-drop data visualisation feature. Additionally, with the rise of mobile data and mobile traffic, QlikSense has a built-in feature that helps you collect and analyse mobile data, making it a true forward-thinking visionary.
Quick and simple to use, Domo is an excellent tool for those that don’t have time or the know-how to create their own custom data visualisation formats. This is why Domo offers a great number of pre-set visualisation tools that should be enough to cover most businesses’ needs, whether they be a small startup or a fairly large enterprise.
Some of the most prominent features of Domo are its ETL schedulers and drill down analysis, which, combined with multi-user support, customizable dashboards and extensive documentation available for developers make it an extremely accessible and well-liked tool.
And there you have it, 7 of the most prominent data visualisation tools available on the markets today.
As we said in the beginning, running a business without being able to extract and analyse data is impossible nowadays. These top 7 data visualisation tools not only enable you to do just that, but they also make it easier to understand the data you’ve collected, and use it to propel your business forward.
Travis Dillard is a business consultant and an organisational psychologist based in Arlington, Texas. Passionate about marketing, social networks, and business in general. In his spare time, he writes a lot about new business strategies and digital marketing for SEO Turnover.
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