March 9, 2024
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Email is one of the most reliable ways to communicate with candidates, keep employees informed, and build lasting relationships throughout your entire organisation.
But as competition in your inbox intensifies, employers need more than a basic email service; they need features that help them differentiate themselves, stay organised, and ensure every message ends where it should.
Here’s a look at seven of the top email marketing platforms employers love using today.
Constant Contact has long been a favourite among businesses and organisations seeking polished email campaigns without a technical background. It’s best known for its drag-and-drop builder, template library, and intuitive interface that allows teams to move quickly.
Employers love particularly the opportunity to easily brand communications for HR updates, training reminders, internal newsletters, and employee engagement initiatives.
It also offers very convenient automation possibilities; you can set up welcome messages, event follow-ups, or benefit enrollment reminders with no extra hassle.
Especially since Constant Contact integrates with all kinds of other business tools, you don’t have to worry that your email lists are sloppy and out-of-date, something HR and recruitment teams will always appreciate.
Creators tend to prefer ConvertKit, but employers are adopting it more frequently because it offers a clean, easy-to-use automation system.
If you send sequence-based communications, things like new-hire sequences, welcome onboarding steps, coaching pipeline activations, or team training campaigns, ConvertKit’s visual builder makes it super easy to map those out.
The platform also encourages simpler communication through its minimalist email designs, which can make your messages seem more personal and less “corporate.” This surprisingly works well for employers to keep engagement high and avoid email fatigue.
With features such as tagging and segmentation, you can send the right message to the right department or group of employees at just the right time.
HubSpot is more than an email tool; it’s a complete CRM with robust automation, segmentation, and analytics features already built in. Employers use this service when they need an “all-in-one” solution for managing external as well as internal communication.
With HubSpot, you can monitor candidate engagement, send drip sequences to new hires, automate communications that go out over the employee lifecycle, and even coordinate email campaigns with the rest of your business initiatives.
Its tidy dashboards are designed to help power readers make sense of performance, so leadership can understand what’s resonating with employees and where engagement may be dropping.
For rapidly scaling companies or enterprise-sized organisations, HubSpot’s structure and clarity ensure that communication stays tight throughout your different departments.
Brevo is a go-to for employers seeking reliability and budget-friendly pricing. Features include email campaigns and newsletters, as well as SMS communications, so you can keep in touch with more than just email.
The easy, visual drag-and-drop editor is perfect for HR teams who need to create announcements quickly. At the same time, automation flows keep leaders on track with reminders, follow-ups, and employee journeys.
Brevo also offers transactional email, which is excellent for system alerts, password resets, appointment confirmations, and internal platform updates. The flexibility is a big plus for employers, who will oversee internal and external communication.
If clean, modern, and friendly are words you want associated with your email campaigns, MailerLite is the one for you.
MailerLite is one of the most user-friendly email tools and is ideal for business owners who prefer an easy-to-use solution with a clean and professional email format.
With its contemporary templates, basic automation workflows, landing pages, and intuitive tools, it is well-suited for internal newsletters, HR, event announcements, and company-wide surveys.
Smaller teams, in particular, love how little onboarding they need, you just sign in, write a message, and schedule your campaign in minutes. MailerLite also has A/B testing, allowing employers to test different subject lines or formats to see which workers respond to most.
ActiveCampaign is ideal for employers who want more sophisticated features, particularly when they need to communicate with larger or segmented teams.
Its value is in personalisation and smart automation; the kind that ensures each person within a company or candidate gets messages catered to where they are in their journey, what department they’re from, and which role they’re considering.
Employers can design comprehensive communication workflows for onboarding, training, recruitment, and ongoing staff development.
The reports are strong as well, helping you understand how subscribers engage with your messages and which aspects of your communication strategy need adjustment.
The best email platform won’t help if your emails end up in spam. It’s also the reason most employers counterbalance their email platform with deliverability optimisation tools that scan sender reputation and test the performance of emails sent from your IP addresses.
These tools also monitor placement across inbox providers and identify issues before they cause real damage.
These diagnostic layers help you catch deliverability issues early on particularly useful for HR teams sending critical updates or recruiters reaching out to fresh talent.
The right email marketing platform can dramatically boost the way your organisation communicates, be it reaching out to prospects, updating employees, or disseminating important internal news.
But with proper tools and deliverability safeguards in place, employers can make sure that their email lands exactly where it should: in the inbox, in a condition to be read.
InboxAlly is specifically designed to improve inbox placement and safeguard your sender reputation. It helps ensure your important messages avoid spam filters by testing your emails and signalling to providers that your sending is trustworthy.
You'll find both Constant Contact and MailerLite are excellent choices for ease of use. Constant Contact is known for its intuitive drag-and-drop builder, while MailerLite is praised for its simplicity, allowing you to create and schedule campaigns in just a few minutes.
HubSpot is the ideal choice if you're looking for an all-in-one solution. It’s a complete CRM platform that lets you manage internal and external communications, monitor candidate engagement, and coordinate campaigns across your entire business.
Yes, Brevo (formerly Sendinblue) offers SMS communications alongside its email campaign features. This gives you more flexibility to connect with employees and candidates through different channels.
ActiveCampaign excels at advanced personalisation and smart automation. It's perfect for sending targeted messages to specific employee groups or candidates based on their department, role, or stage in their journey with your company.
