Even as the world becomes more digital, there's still something special about walking into a store and holding something in your hands before deciding to buy it. More and more people are realizing this, so online shopping is losing its dominance over brick-and-mortar businesses. After all, what could be better than being able to see something in person before buying it? In this article I'll explain how online shopping is no longer dominant among UK shoppers and what that means for anyone who does business online.
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Online shopping is no longer the dominant way for shoppers to buy. The latest figures from Kantar show that in 2018, only 43% of total retail sales were online. This is down from 50% in 2016 and 51% in 2017, suggesting that retailers have been losing some ground against their bricks-and-mortar counterparts over recent years.
The most striking development has been an increase in physical store visits as shoppers spend more time with their feet on the ground than they did two years ago. In fact, people are visiting stores more often than ever before: 30% made three or more trips each month last year compared with just 26% two years earlier!
In addition to spending more money in physical stores, shoppers are also spending more time there than they were two years ago. The number of people who shop online and in-store has increased by 6% since 2017, while the number of people who shop online has decreased by 5%.
Shoppers who shop online tend to do so via mobile devices, though this is falling as well. The number of shoppers using smartphones or tablets has dropped from 65% in 2017 to 59% in 2018. At the same time, desktop computer usage has risen from 20% in 2017 to 25% in 2018--a 5% increase over the year before.
Digital assistants are a new way to shop. They're convenient and can be used in the car or at home. Digital assistants aren't just for shopping, either; they can help with other tasks like making dinner reservations or setting up appointments with friends.
The rise of digital assistants has led many consumers to abandon their computers altogether when it comes time to make purchases online, according to a recent survey conducted by Shopify (a company that provides e-commerce software). The study found that over half (56%) of shoppers said they prefer using voice search tools such as Alexa or Google Home when searching for products online rather than visiting retail websites directly or using search engines like Google Search or Bing/Yahoo!
You might think that people are abandoning online shopping because they're sick of being bombarded by ads and want to escape their computers. But the truth is, there are still plenty of advantages to buying stuff online.
Also keep in mind that new technologies like virtual reality will make it possible for shoppers everywhere access expert advice from experts all over the world
You may or may not know this, but online shopping has been losing ground in the UK over the last year or so. Those of us who shop online know what's going on here. We're getting comfortable with buying things without first touching them, smelling them, eating them, or otherwise physically experiencing them in the "real world."
Online shopping has been around for years now, and it's only normal that eventually we'd lose our taste for it. But did you expect this to happen so suddenly? I didn't either.
There are some distinct disadvantages to doing business online exclusively.
If you're an online business and you want to increase your brand awareness, build trust and understand your customers better, then having a physical store could be the answer.
Physical stores allow you to interact with customers in real life. This can be an opportunity to get feedback on what they like about your products or service and also where they think improvements could be made.
They also give people the chance to see what other people think of your brand by being able to see them interacting with it - which can lead them down the path towards becoming loyal customers themselves!
Trust is an important part of online shopping. Customers are more likely to buy from a store they trust, and building that trust takes time and effort. Reputation management is crucial, as well as providing good customer service and responding to feedback. In fact, many shoppers will only purchase from an e-tailer if it has been recommended by someone they know or trust--this could be another customer or even a blogger who has reviewed the site positively in the past.
To build a relationship with your customers means listening carefully when they contact you about their experience with your business; for example:
It seems that people are starting to realise that there are advantages to both online and offline shopping. The Internet has made it easier than ever before to find the products we want, but it also means that there is more competition. So it's important for retailers who want their businesses to thrive in this new world to consider both options when planning their marketing strategy.
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