Unusual Ways To Showcase Your Brand And Get Noticed

Last Updated: 

April 12, 2023

Marketing a business is crucial in helping generate leads, amongst other things. With a good marketing campaign, businesses can expand their target reach, capturing the interest of potential clients. Successful campaigns can create new leads and lead to an increase in inquiries about the company from those interested in learning more.

However, finding ways to stand out amongst competitors can be a challenge. Finding new ways to showcase the business and help the brand get noticed may seem impossible to some. Fortunately, there are plenty of options worth trying. Keep reading to find a few different tactics to help get your brand noticed.

Key takeaways on showcasing your brand

  1. Utilise company vehicles: Branding your company vehicles or using a private number plate relevant to your business is an effective way to increase visibility and capture the attention of potential clients.
  2. Collaborate with influencers: Partnering with influencers in your industry can help expand your reach and generate new leads. Influencers can promote your brand to their audience, potentially leading to increased inquiries and sales.
  3. Advertise in podcasts: Podcasts continue to grow in popularity, and sponsoring episodes can showcase your brand to a new and engaged audience. Research relevant podcasts and sponsorship costs to determine if this approach is right for your business.
  4. Be patient: While these unusual marketing tactics can help your brand stand out, it may take time to see noticeable results. Be patient and persistent, as the efforts could prove to be worthwhile in the long run.
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Look At Using Your Car

Often, cars are overlooked when it comes to showcasing a brand. However, using a car, or any company vehicle, is a simple and effective way to highlight a brand. Many businesses have their branding on the side of cars and other vehicles used by those in the company. Those passing a car might notice what is said on the side of the vehicle. If your vehicle has branding on the sides, others will take notice and might even remember the business.

Along with branding the side of the car, consider buying a private number plate which represents your company's name or initials, or a relevant word.. This can be featured on a company car, van, or your own vehicle. Look to see what is possible through a site like Regtransfers, and find a private number plate to showcase your brand in a unique way.

Reach Out To Influencers

Another effective way to showcase your brand is through influencers. Depending on your product or service, you could find an influencer with an impressive social media following within that field. Businesses can collaborate with influencers on posts about the product or service. This post will, hopefully, capture the attention of the influencer’s audience and direct them to the company.

Utilising social media has become a prominent strategy for any business looking to showcase its brand to get noticed. Maximising the potential social media can have to showcase a brand by reaching out to influencers to help promote the business is worth considering. It could open the door to your product or service, reaching a wider audience and potentially generating new leads.

Advertise In Podcasts

Whether you are a fan of podcasts or not, there is no denying that they are consistently growing in popularity. With new podcasts being launched regularly, reports revealed that there are more than 19.1 million people in the UK who listen to podcasts. Of course, some podcasts have far more listeners than others, but newer shows are attracting attention and gaining listeners.

Included in some of the episodes for these podcasts are sponsorships from other businesses. These sponsorships are often short clips featured within the episode, but they are a great way to showcase a company. Many podcast listeners will have heard of a few brand names because of the podcasts they listen to. It could be worth seeing the costs involved with sponsoring a podcast and which podcasts would best suit your business. Doing so will help you to expand your target reach and showcase your company to a new audience.

These are just a handful of alternative ways to help you get your brand noticed. Be patient with the results, as it can take a little time before you begin to notice an impact, and the wait could be worthwhile.

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