What Can I Do To Promote My Brand?

Last Updated: 

July 1, 2024

One of the biggest challenges you’ll face when starting your own business lies in building a solid, dependable customer base. After all, this requires you to raise as much brand awareness as possible, which can be particularly difficult when working in a crowded market.

So, if you feel as though you are shouting in the void when it comes to promoting your brand, you aren’t alone. Fortunately, there are many steps you can take to promote your brand effectively! 

Key Takeaways on Promoting Your Brand

  1. Building a Customer Base: One of the biggest challenges in starting a business is creating a solid and dependable customer base, essential for brand growth.
  2. Importance of Brand Awareness: Raising brand awareness is crucial, especially in crowded markets, to stand out and attract potential customers.
  3. Social Media Strategy: A refined social media strategy is vital, as 48% of consumers check a brand's social media before purchasing, making it key for engagement and connection.
  4. Networking and Trade Shows: Attending events provides opportunities to promote your brand, network, and leave a lasting impression on potential customers through personal interactions.
  5. Word-of-Mouth Referrals: Enhancing the customer experience can increase word-of-mouth referrals, which 88% of customers trust more than other marketing forms.
  6. Featuring Reviews: Embedding customer reviews on your website builds trust, showing potential customers that others endorse your products.
  7. Handling Negative Reviews: Addressing negative reviews with solutions can turn a potential loss into an opportunity to demonstrate excellent customer service and reliability.
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Refine Your Social Media Strategy

In the current climate, your social media presence can make or break your business. After all, it's the primary platform through which you can engage with your audience, especially considering that 48% of consumers check out a brand's social media before committing to a purchase. As such, refining your social media strategy to ensure that you’re creating high-quality and compelling posts and targeting the right audiences can make it much easier to connect with your customers. 

Attend Networking Events or Trade Shows

Whether you run a B2B or B2C company, attending networking or trade shows provides you with ample opportunity to promote your brand, whether you’re simply chatting with other attendees or setting up a stall. For example, you could hand out business cards throughout the day so that your brand stays on people’s minds long after your initial interaction with them. 

Let Your Brand Do the Talking

Sometimes, the easiest way to promote your business is to let your brand (or products) do the talking. For example, by working to enhance the customer experience, you can greatly increase the number of word-of-mouth referrals your brand receives. After all, when a customer has a positive experience with your brand, they’re much more likely to recommend it to others. Considering that 88% of customers trust word of mouth above all other forms of marketing, this can be a great way to garner positive attention and new customers. 

Feature Reviews on Your Website

While you’re likely to be your brand's biggest champion, you need to give customers a reason to trust you at your word, especially if they are interacting with you for the first time. One way in which you can achieve this goal is by embedding customer reviews onto your website. After all, this means that potential customers don’t have to take your word for it when you say that your products are must-haves - they can hear it from others who feel the exact same way.


Of course, featuring customer reviews on your website also runs the risk of negative reviews cropping up from time to time. Fortunately, this does not necessarily have to be something that turns a customer away, especially if they can see that you have taken action to make things right with the disgruntled reviewer. For this reason, you should always be sure to respond to negative reviews by offering your apologies and presenting some kind of solution. For example, if a product is damaged in transit, you can offer to re-send this item to the customer. 

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