The coaching industry is heavily oversaturated with many niches. As a result, a lot of people are confused about what a Lifestyle Coach is? And what a Business Coach is? So what are the main differences between the two? Ultimately, the main differences are:
Robin’s speciality is business coaching. However, like many other coaching companies, he merges some practices of lifestyle coaching. Through hiring his mindset coach, Kate Hunter, clients that work with Robin also get access to ‘Mindset Tuesdays’, which helps them deal with personal stresses that could be impacting their business performance.
Although it’s probably straightforward to find all sorts of coaches for every businesses niche, these are the main types of business coaches you’d typically find in an entrepreneurial environment:
Coaches who focus on the more personal aspects of your business, e.g. exploring what could be going on in your personal life that affects performance, such as finding the perfect work-life balance.
Coaches that help you become more confident and help clear any mental blocks regarding your business. Regardless of their speciality, many coaches incorporate mindset practices into their sessions as it promotes business productivity. For example, within his coaching group, Robin has a weekly mindset call every week so others going through the journey can seek advice for their stresses and frustrations and not feel so alone.
Coaches that work in a more corporate environment. They tend to help company CEO’s or execs develop their communication and management skills.
Sales coaches work with clients to help them negotiate, price and close deals better. This is Robin’s speciality. Helping clients to confidently charge more through knowing their worth.
Typically, with most business coaching companies, clients will notice a merge between most of the types. It’s pretty uncommon for business coaches to be offering solely one service these days as people are looking to get their value for money. This is why researching and comparing business coaches is integral. Robin recommends all wannabe coachees must be thorough when looking for their ideal business coach. Look long and hard at online reviews, network and talk to other business owners about who you should invest in and most importantly, look at their results and how they can help benefit you and your business.
Alongside the different types of business coaches, there are also different styles and approaches. Ultimately, everyone learns differently, and knowing what mentorship you need will be highly influential in your whole coaching experience. See the examples below:
Where the coach makes all the decisions, and the client simply follows suit. It’s great for producing quick results but not so great if you are prone to feeling micromanaged.
Commonly associated with life coaching, coaches that use this style tend to take a more personal and spiritual approach. They encourage their clients to find their balance through a range of holistic techniques that can be utilised in moments of high stress. This is a particularly great approach if clients are seeking solutions for stress management and behaviour.
The coach and the client speak openly and honestly about what they want to achieve, set goals and work towards achieving them. Coaches with this style often set daily objectives and rely upon constructive criticism and feedback.
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