What Makes a Good Logo: Best Tips to Follow

Last Updated: 

May 11, 2024

A logo is a crucial element of a brand's identity. It's often the first thing people notice about a company, and it can leave a lasting impression on customers. A good logo should be memorable, recognisable, and reflective of the brand's values and personality.

However, designing a logo that meets all these criteria can be challenging. There are many elements to consider, from the color scheme and typography to the overall design and symbolism. 

In this article, we'll outline the best tips for creating a logo that stands out and effectively represents your brand. We'll cover the essential characteristics of a good logo, such as uniqueness, simplicity, and versatility, and provide practical advice for achieving these qualities in your own logo design. 

Whether you're designing a logo for a new business or rebranding an existing one, these tips will help you create a logo that makes a lasting impression on your audience and effectively represents your brand.

Key Takeaways: What Makes a Good Logo

  1. Unique: A good logo should be unique, visually appealing, relevant, memorable, simple, timeless, and versatile.
  2. Incorporate Symbolic Elements and Typography: Incorporating symbolic elements and experimenting with typography can help make your logo unique and memorable.
  3. Visual Appeal: Choose colors, proportions, typography, and contrast that contribute to your logo's visual appeal.
  4. Relevance: Ensure that your logo is relevant to your brand, industry, and target audience.
  5. Simplicity: Aim for a simple design that conveys your brand message clearly and concisely.
  6. Timelessness: Focus on creating a timeless logo that doesn't rely on current design trends or fads.
  7. Versatility: Design a versatile logo that can be easily adapted to different mediums and maintains its impact at various sizes.
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7 Characteristics of a Good Logo

Creating a good logo is much more than simply throwing together a few shapes and colors. A compelling logo tells the story, sets the tone for your business, and expresses your values to customers (both current and future).

There are many things to consider when creating a logo, but here are five essential characteristics every good logo should have—it should be:

  • Unique
  • Visually appealing
  • Relevant
  • Memorable
  • Simple
  • Timeless
  • Versatile 

1. Unique

A good logo should be unique, meaning it should stand out from other logos in your industry or market. It should be easily identifiable and recognisable, helping your business to differentiate itself from competitors. A unique logo can also make a lasting impression on your customers, which can be beneficial in building brand loyalty.

Incorporating symbolic elements into your logo can help make it more memorable and unique. Think about what symbols or icons could represent your brand. Moreover, don’t be afraid to experiment with typography. The right font can make a big difference in the overall look and feel of your logo. 

2. Visually Appealing

A good logo should be visually appealing and attractive to look at. It should be designed in a way that is aesthetically pleasing and draws attention to your brand. There are several elements that can contribute to a logo's visual appeal, including:

  • Color—The right colors can evoke emotions and create a sense of personality for your brand. Choose colors that complement your brand identity and appeal to your target audience.
  • Proportions—The proportions of your logo, including the size and spacing of its elements, can greatly impact its visual appeal. Aim for a balanced and harmonious design.
  • Typography—The font you choose for your logo can have a big impact on its visual appeal. Choose a font that is easy to read and complements your brand identity.
  • Contrast—Contrast between different elements of your logo, such as between the text and background or between different colors, can make your logo stand out and grab attention.
Visually Appealing Logos
[Source: Freepik]

3. Relevant

One of the things that outstanding logos have in common is they effectively convey the personality and identity of a brand. 

A relevant logo is one that is appropriate for your brand and industry. It should accurately represent your brand's values and the products or services you offer. The logo should be designed in a way that resonates with your target audience, appealing to their interests and preferences. A relevant logo can also help to build trust with your customers and position your brand as a leader in your industry.

4. Memorable

A memorable logo is one that is easily recognisable and leaves a lasting impression on your customers. It should be designed in a way that is unique and easily distinguishable from other logos. 

This can be achieved through the use of distinctive graphics, typography, and color schemes. A memorable logo can also help to create brand loyalty, leading to repeat customers and increased revenue.

5. Simple

A simple logo is easy to understand and it’s visually clear. It should convey your brand message in a concise and straightforward manner. A simple logo can be achieved through the use of minimal graphics and typography, avoiding complex shapes or intricate designs. 

Straightforward logos concentrate on emphasising the core characteristics of a brand's personality without many details added. Such logos are often timeless, remaining relevant and effective for years to come.

Many of the most memorable and popular logos in history are shockingly simplistic. Simple logos are easy to recognise and remember. Some well-known examples include Apple, Microsoft, and Nike.

Having just a symbol drawn as your logo is a great way to achieve simplicity in a design. However, most companies combine a symbol with the company’s name clearly written in the logo.

6. Timeless

When designing a logo, it's often tempting to include current design trends and styles, but it's not always the greatest choice. These logos may be attractive now, but to stay relevant, they will likely need to be altered in the future.

A timeless logo remains relevant over time and doesn’t go out of style. It shouldn’t be tied to any particular trend or fad. A timeless logo can be achieved through the use of classic design principles, such as symmetry and balance, as well as simple typography and color schemes. 

Examples of logos that haven’t changed much throughout the years are McDonald's golden arches and Coca- Cola’s iconic script.

7. Versatile

A versatile logo is one that can be applied in various contexts and formats. It should be designed in a way that can be easily adapted to different mediums, such as print and digital. 

Versatile Logo Design
[Source: Freepik]

A versatile logo can be achieved through the use of scalable graphics and typography, ensuring that the logo remains legible and visually impactful at all sizes. Moreover, this type of logo can help to create a consistent brand image across all marketing materials, strengthening brand recognition and recall.

A basic style and minimal clutter will immediately increase the adaptability of your logo on a design level. Too many flourishes, lines, components, or colors might result in a complex design that won't scale well. 


A good logo is a crucial part of any successful brand identity. To create a logo that stands out, you should aim for a design that is eye-catching, simple, unique, and relevant to your brand. 

Investing time and effort into creating a good logo will pay off in the long run, as customers will begin to recognize and trust your brand. So, start designing today and get the perfect logo for your business.

Now that you know what makes a good logo, it’s time to get out there and start creating! Keep these tips in mind and design a logo that will take your brand to the next level. However, if you are not sure how to create a perfect logo, it may be time to turn to professionals. 

Check out webdesignds.com if you’re thinking about hiring a top-notch web design company that also offers logo design services. Digital Silk understands the critical role that a good logo plays in establishing a strong brand identity and communicating your message to customers. Its skilled designers will work closely with you to create logos that effectively communicate your values and offerings to your target audience.

Author bio

Travis Dillard is a business consultant and an organizational psychologist based in Arlington, Texas. Passionate about marketing, social networks, and business in general. In his spare time, he writes a lot about new business strategies and digital marketing for FindDigitalAgency.

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