Why Can Selling Physical Products Be Problematic in Business?

24 Jan 2019

When you think of a typical business model, it involves buying (or manufacturing) products and then selling them on for a profit. Any store you buy from that sells physical products will be doing this, and it’s a concept that clearly works. However, there are a specific set of issues that come with selling physical items that you’re able to avoid when selling digital products or services. Here are some examples.

Showing them properly

First things first, when a customer is buying a product, they’re going to want to see exactly what it is. They’ll want clear photos that are true to colour and capture detail. In some cases, you’ll also need secondary photos of the product in use. You might need mannequins such as mannequins for sale or live models. To capture everything properly you’ll need an experienced photographer and perhaps an editor too to show things in their best light. This can be expensive and time consuming, especially if you sell lots of items and if your stock changes regularly. You’ll also need good descriptions and accurate dimensions of everything. It’s something that takes time and costs money to do. Poor images and badly written descriptions could easily put people off, even if your products are actually good.

Storage and warehousing

Depending on the kinds of things you sell, you might need significant warehousing space to store everything. When you’re running a warehouse you might need things like forklifts and packaging machines, and of course you’ll need the right staff to keep everything running. It’s something not to overlook when you’re weighing up options, as the costs can be considerable.

Postage and packaging

To ensure products arrive without being damaged, they need to be properly and securely packaged. This involves choosing the correct packing materials such as bubble wrap or styrofoam beads for breakables. If you ship larger items or send things in bulk, you might need to invest in a palette wrapper. If you’re selling relatively small or light items then you could utilise the postal service, you’re able to book a regular business collections so no need to make regular visits to the post office. If you sell larger items, a courier delivery company is may be your only option. Many of these companiesallow customers to track their parcel in real time on a map and give up to date information about when it will be delivered. However, if your budget is bigger, especially when your company starts to grow, you could look into investing into your own vans and courier service.

Selling products for a profit is a solid business model, just be sure to bear these considerations in mind. They’re not reason to give up on the idea, after all, any kind of business you run will present you with issues to overcome. But knowing ahead of time what you’ll need to face can enable you to plan and budget.

[photo sourced from Pexels.com]

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