Why Is Employee Motivation Critical? And How to Improve It

Last Updated: 

March 21, 2023

It's not a stretch to say that everyone desires to do well at work and be appreciated for their efforts. Everyone needs the motivation to make sure they are working as hard as they can and feeling valued as an employee. Motivated employees are more productive, engaged, and loyal to their companies.

But how do you motivate them? It's a tricky question, but one that has to be answered if businesses aim to have a productive workforce. We will take an in-depth look at why employee motivation is so critical for success. And also delve into some of the best ways you can use to make sure your employees feel supported, capable, and rewarded for a job well done. So let's get started!

Key Takeaways: Why Is Employee Motivation Critical?

  1. Increased Productivity: Motivated employees are more likely to be engaged and committed to their work, leading to higher levels of productivity and overall performance.
  2. Lower Turnover Rates: A motivated workforce experiences lower employee turnover, as individuals are more likely to stay with a company where they feel valued and fulfilled.
  3. Enhanced Creativity and Innovation: Motivated employees often contribute more creative ideas and innovative solutions, driving the company's growth and success in a competitive market.
  4. Improved Workplace Culture: A motivated workforce fosters a positive work environment, encouraging collaboration, mutual support, and a sense of belonging among team members.
  5. Better Customer Service: Motivated employees are more likely to provide excellent customer service, ensuring customer satisfaction and building lasting relationships.
Want to Close Bigger Deals?

Understanding Why Employee Motivation Is So Critical?

Employee motivation is a critical component of any business’s success. It is a measure of the commitment, energy, and innovation that employees bring to their work every day. Highly motivated employees are better problem-solvers. They also have higher levels of innovation and creativity.

When employees are motivated, they work harder and produce more, which is good for an organisation. This is because employees will be motivated to work harder and achieve higher targets when they feel valued and respected and that their work is acknowledged.

Employee motivation involves encouraging employees to be their best selves every day. This requires creating a positive environment in which each individual feels valued and appreciated. In which they have the opportunity to develop their professional skills and build meaningful relationships with colleagues. As well as receive rewards for good performance and contributions to the organisation’s mission. 

Business leaders and managers should look for different ways of motivation where employees feel more engaged in their job tasks. This in turn will increase productivity and allow for more efficient results.

Organisations can build better teams that can work well together to reach the same goals and objectives if their employees are motivated. Providing incentives for employees, such as bonuses or promotions, will create positive peer pressure. This can help boost morale throughout the company. Employee motivation allows organisations to remain competitive in today’s ever-changing marketplace.

The Hierarchy of Needs for Employees

According to Maslow’s Theory of Motivation, humans have five basic needs that must be met for them to feel satisfied and motivated. The concept of The Hierarchy of Needs can help business leaders understand what their employees need to remain motivated.

Below are the five tiers of Maslow’s Theory of Motivation and Hierarchy of Needs:


This is the most basic need and covers an employee's basic survival levels, such as food, water, and sleep. Satisfying these needs can ensure that employees are in the right condition to do their best work.


This second level is all about providing a sense of security for your employees, which includes job security, financial security, and health benefits.


Getting to know your coworkers and creating an office culture that encourages inclusion can give you a sense of belonging and social satisfaction. Team-building activities or intra-office communication tools can give employees a feeling of belonging.

Self Esteem

This fourth tier focuses on giving recognition and rewards when they reach specific goals or milestones; things like public recognition or private bonuses can be effective in motivating employees at this level.


This is the final tier, which refers to self-fulfillment; leaders should strive for their employees to reach this level by assigning challenging tasks that an employee feels challenged by but that is still possible for them to complete.

By understanding which needs an employee has at each level, the business leader can take steps towards fulfilling those needs and improving motivation levels across the board.

Ways to Improve Employee Motivation

Many business leaders may be aware of the importance of different methods of motivation, of motivation, but few can say that they know the secrets of how to make it happen. So what's the key to motivating an entire team? The answer lies in sharing success and rewarding achievement.

Below are the most common secrets of motivation that every employer must know:

  1. Autonomy and Mastery - Autonomy and mastery are two critical motivator factors. When employees feel that their work is important, they are more likely to be motivated. Having ownership over team decisions empowers staff members and gives them a sense of autonomy. The sense of mastery comes from recognising their achievements.
  2. Verbal Recognition and Rewards - The power of verbal recognition should not be underestimated. A simple 'thank you' or other verbal recognition has been known to increase employee motivation. It boosts job satisfaction levels and demonstrates that hard work is appreciated. Monetary rewards are also effective in increasing motivation. However, simply offering free snacks or coffee may also go a long way. One great way to get people motivated is to let them suggest ways to make things better. If their ideas are implemented or rewarded in some way, it will leave them feeling heard and valued. Building positive relationships by treating employees with respect is yet another effective way to increase motivation in the workplace.
  3. Visualise success - Help employees visualise success by setting clear objectives, creating meaningful work, and offering rewards and recognition that reinforce desired results. Effective managers focus on specific targets, turning them into achievable goals that teams can work towards. With this in mind, it's important to develop a culture of collaboration and positive feedback among staff members.
  4. Provide meaningful work - Companies should make sure that each employee has meaningfully challenging tasks assigned to them. By doing this, they can help people build their skills while giving them a sense of accomplishment when they finish a task or job. 
  5. Perks and Bonuses - Rewarding employees for their performance with perks or even bonuses is a great way to keep motivation high. Think beyond cash; flexible working hours or extra holiday days off can be appreciated just as much. It doesn't have to break the bank either; offering free food or discounts on tech products goes a long way too.


Motivating employees can be both an art and a science. It's also not just about creating an attractive salary and benefits package. It is about finding creative solutions for engaging, inspiring, and motivating your workforce. For them to take ownership of their roles, be productive, and even unlock their potential for creative solutions.

Employee motivation is essential for businesses to remain competitive and successful. Creating an environment where everyone feels empowered and feels like they can contribute to the success of the organisation is the key element to improving motivation.

Motivated employees are the lifeblood of any business. With the right strategies in place, businesses can create an environment where employees not only feel recognised but also feel empowered to be their best.

People Also Like to Read...