September 17, 2024
Personalisation is essential in online shopping, and it doesn’t just involve offering a discount. It's about creating a shopping experience that feels made just for the customer. By tailoring offers to their needs, businesses can make shopping more enjoyable and increase sales with minimal effort. Continue reading to discover how personalised offers work and why they’re so effective.
Personalised offers are discounts or promotions based on a customer’s past interactions with a store, such as viewed products or purchase history. By offering deals that match customer preferences, businesses can increase the likelihood of a purchase.
eCommerce personalisation platforms help gather data on shopping habits, allowing businesses to create relevant offers, such as discounts on abandoned cart items or suggestions for complementary products. This enhances the shopping experience and helps businesses stand out by offering tailored deals.
Personalised offers are highly effective because they directly address customer preferences, making shoppers more likely to purchase. Research shows customers are more inclined to buy when offers align with their interests. For instance, a customer who frequently buys from a specific brand may appreciate a discount on new products from that brand, leading to higher conversion rates than generic discounts.
Here are some of the main advantages eCommerce businesses can expect when successfully personalising their offers:
Personalised offers make it easier for customers to make a purchase. When an offer is tailored to their specific needs, they don’t have to search for what they want, as it’s right in front of them. This reduces friction and leads to quicker buying decisions.
One of the biggest hurdles online retailers face is abandoned carts. Personalised offers are a great way to solve this problem. For instance, offering a discount on an item left behind in the cart can encourage the shopper to finalise their purchase. Customers are more likely to act on an offer that’s specific to what they’ve already shown interest in.
Customers who feel valued are more likely to return. By offering personalised promotions to repeat customers, businesses can create a sense of loyalty. These tailored deals make customers feel like they’re getting something extra, not just a generic offer available to everyone.
Personalised upselling and cross-selling can help customers find products they didn’t initially consider. For example, if a customer buys a pair of shoes, you can suggest matching accessories or a cleaner for their footwear to encourage them to spend more. This kind of personalised recommendation helps increase the total amount spent per order.
To create personalised offers, businesses need the right tools to track customer data. Personalisation platforms help collect shopping habits and target specific customer groups with relevant promotions.
With these tools, businesses can deliver tailored offers via email, pop-ups, or push notifications. A/B testing is essential to determine which offers lead to more sales. By experimenting and refining strategies over time, businesses can optimise their results and ensure the most effective deals for their audience.
Personalised offers aren’t just a trend, but an effective strategy for boosting online sales. By creating offers that speak directly to customers’ interests, businesses can increase conversions, reduce cart abandonment, and build lasting customer loyalty. So, why not give it a try? Start offering personalised deals and watch your sales grow effortlessly.
