April 24, 2025
You work hard to grow your business and your website should be doing the same.
But too often, small business websites are just digital brochures: static, slow, and unclear. They don’t drive leads, they don’t show up in search, and they don’t reflect the quality of your work.
Here are five high-impact fixes to help your site do more without burning more of your time and money.
When someone lands on your homepage, they should understand three things immediately:
Use a clear headline (not clever), one focused CTA, and simple language. If you confuse, you lose.
Google isn’t the only way people find you anymore.
Tools like ChatGPT, Perplexity, and SGE are summarising websites instead of listing them. That means your content needs to be understandable by AI agents, not just crawlers.
That’s called AX (Agent Experience), and it matters more every day.
Make sure your site:
Does your site guide visitors toward action or leave them wandering?
UX (User Experience) isn’t just a big-business buzzword. It’s how people experience your brand online. And even small fixes can make a big difference.
Ask yourself:
Accessibility isn’t just about compliance, it’s about reach, trust, and inclusivity.
Accessible sites are:
Start by:
Your site might look fine, but is it healthy under the hood?
Check for:
Tools like Google Search Console, Ahrefs, or even PageSpeed Insights can help. Set a reminder to run a health check every quarter.
Your website doesn’t need to be huge, fancy, or full of bells and whistles.
It just needs to be clear, fast, accessible, and structured for both humans and machines.
Fix the foundation, and your website will stop sitting idle and start actively supporting your business goals.
A clear message is crucial because you have only a few seconds to capture a visitor's attention. If they can't quickly understand what you offer and how it helps them, they are likely to leave. A simple headline and a clear call-to-action prevent confusion and guide users effectively.
AX, or Agent Experience, refers to how easily AI models like ChatGPT can understand and summarise your website's content. It matters because people are increasingly using these tools for information. A site optimised for AX is more likely to be accurately represented in AI-generated answers.
You can start with small but impactful changes. Ensure your main call-to-action is consistent on every page. Check that your contact form is easy to find from anywhere on the site. Also, make sure your most important services aren't hidden several clicks deep in your navigation menu.
No, it's about much more. While it helps with compliance, an accessible site provides a better experience for all users, including those with disabilities. It also improves your site's structure, which benefits both SEO and its readability for AI agents.
A good practice is to perform a health check every quarter. Regular checks using tools like Google Search Console or PageSpeed Insights help you catch issues like broken links, slow loading times, or outdated plugins before they negatively impact your visitors' experience and search rankings.
