10 Common Mistakes to Avoid When Starting a Dropshipping Business

Last Updated: 

May 27, 2024

A dropshipping business is one of the most common and lucrative ways to start a business online quickly. However, its accessibility means that there are common mistakes that people make when launching it. We will be covering these mistakes in the article today.

Key Takeaways on Common Mistakes in Dropshipping

  1. Select reliable suppliers: timely delivery and high-quality products are crucial for customer satisfaction.
  2. Prioritise excellent customer service: it builds a strong reputation and retains loyal customers.
  3. Price products appropriately: consider costs, competition, and customer expectations.
  4. Invest in effective marketing strategies: promote your business and attract customers.
  5. Develop a unique brand identity: it ensures long-term sustainability and customer trust.
  6. Create a user-friendly website: a seamless user experience is essential for visitor engagement.
  7. Implement efficient inventory management practices: ensure smooth operations and accurate stock communication.
  8. Track and analyse data: identify areas of improvement and optimise your dropshipping business.
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What is Dropshipping?

Before we start covering common mistakes to avoid before starting your dropshipping business, let’s first discuss what dropshipping is.

If you didn’t know, dropshipping is a business model where the seller does not need to purchase or store inventory. Instead, they list the product on their online store, and when a customer places an order, they forward it to the supplier, who then ships it directly to the customer on behalf of the seller.

For people with limited capital and physical space, starting a dropshipping business is an easier way to start running a business.

Now that you know what dropshipping is, let’s review business mistakes you should be mindful of.

1. Choosing an oversaturated niche

Any reliable dropshipping guide should tell you that you should choose a good niche, but an extra step you need to take would be to select something other than an oversaturated niche. It is one of the most common mistakes beginners make when writing up a dropshipping business plan.

An oversaturated niche has too many competitors and needs more potential customers. This situation makes it difficult to stand out from the crowd and profit in such a competitive market.

Finding reliable suppliers and good quality products in an oversaturated niche can also be tricky because many people want to cash in on that popular niche. Therefore, there are going to be more poor-quality products reigning in this market.

It won’t be impossible, but it will be much harder to stand out and succeed long-term if you start serving an oversaturated market.

2. Not conducting thorough market research

You shouldn’t neglect your market research and take the time to be in touch with trends in consumer behavior to let you know what kinds of products are worth dropshipping.

Market research helps you to identify potential opportunities and threats in your chosen market. It also gives you an insight into the current trends in the industry so that you can make informed decisions about which products to sell.

By conducting thorough market research, you can avoid common dropshipping mistakes and maximise your chances of success. With the correct information, you will be able to understand the needs of your target audience and develop a strategy that will help you stand out from the competition.

Since you probably want a quick solution which is why you want to dropship, doing market research might be something you want to skip. However, it will help your business last longer if you do it.

3. Poor supplier selection

Finding the right supplier is one of the essential beginner dropshipping tips you should remember before starting a dropshipping business. Poor supplier selection can lead to timely and accurate delivery, low-quality products, and customer satisfaction.

A good supplier should have a track record of reliable delivery and quality products. They should also have competitive prices and be willing to provide customer service if needed.

If you have good products, then customers are going to come back and patronise your business again and again.

4. Ignoring customer service

There are many parts of running a dropshipping business that you shouldn’t neglect. One of them would be your customer service.

Poor customer service can lead to unhappy customers, low sales, and, ultimately, the failure of your business. To avoid these potential pitfalls, you must have a strong customer service plan before you launch your dropshipping business.

Initially, it might just be you dealing directly with the customers, but as your business grows, it’s a good idea to start investing in a dedicated customer service staff.

5. Pricing products incorrectly

The low overhead costs might tempt you to increase the profit margin of your business exponentially, which is disproportionate to the product you’re selling. On the other hand, trying to make your products as cheap as possible isn’t the right move either.

If you price your products too low, you may not profit enough to cover the cost of goods sold and other associated expenses. On the other hand, if you price them too high, you risk losing customers due to higher prices than competitors.

Pricing mistakes can also lead to customer dissatisfaction as they may feel overcharged or undercharged for the product. For these reasons, entrepreneurs must take the time to research their target market and understand their pricing strategies before launching their dropshipping business.

6. Neglecting marketing and promotion

When figuring out how to start a dropshipping business, you should ensure you don’t neglect your marketing efforts and promotion.

Sometimes, even by selling the same products as your competitors, you can carve a loyal audience and grow bigger simply because of your marketing efforts and how you promote your business and products.

7. Lack of brand differentiation

Some businesses try to carve an audience for their dropshipping business by imitating another company’s branding. This method is not sustainable in the long run since you will not have a brand identity unique to your business.

You might only last for a while if you have brand differentiation because no one can recognise your brand. They will be more hesitant to trust your business since you don’t have a solid idea of what your business is about.

8. Poor website design and user experience

If you’re starting a website yourself, you might as well design your website well and improve overall user experience. The last thing you want is to spend a lot of time and effort on your website and spend a lot of money on them only for visitors to quit and leave the website since it is challenging to navigate.

9. Ineffective inventory management

Although you don’t manage inventory directly, it still helps to pay attention to your inventory management. That way, you can accurately communicate your website and supply to your customers.

You can streamline your operations through different tools for your dropshipping business, and one of them is the use of inventory management software.

10. Failing to track and analyse data

If you want to operate your dropshipping business for a long time, you should constantly look for ways to improve your business. One of the more effective ways to do that is by tracking and analysing the data you’ve gotten from your dropshipping business.

Use that information to inform your next steps and parts of the business that you should stop doing.


Knowing these common mistakes helps you know what to avoid before you start your dropshipping business. You can prevent heartbreak and unnecessary expenditures while running your dropshipping business.

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