Each year the marketing industry has plenty of new trends to sink our teeth into. In such a fast-moving industry, brands need to keep up to drive growth. If you’re looking to give your marketing campaigns a reboot this year, make a start with these five neat ideas.
1. Educational content
Educational content is all the rage in 2020, whether it’s blogs or webinars. Providing your audience with educational information is the best way to build trust and gain a reputation as a thought leader. When you post educational content, you’ll be able to closely engage your customers and move towards a deeper understanding of their needs. With educational content, you can respond to informational search intent and improve the awareness and credibility of your brand.
2. Customer-generated content
Customer-generated content is an excellent way to present your company as authentic. Using CG you can engage your audience with humanising content that builds trust. Your customers will naturally create some beautiful videos and pictures of themselves using your products and services. All you have to do is use that content to represent your brand! CG content is a great way to boost your credibility and show the world how much people enjoy your products.
3. Improve your data analysis
To improve the success of your marketing campaigns, you should use tools which allow you to analyse your data. Moz is a top SEO tool which uses advanced research to boost your SEO. With this keyword research tool, you can measure site rankings; track your keyword performance; and track the SERP moves of your competitors. Crazy Egg is another useful tool for metrics. The software gives you information about the behavior of customers when they visit your site. Using this kind of data, you can make informed insights about your next marketing moves.
4. Influencer marketing
Considering starting an influencer marketing campaign? If so, it’s worth working with a nano-influencer. These influencers have smaller followings than micro-influencers; however, they have a higher engagement rate. Working with nano-influencers won’t cost you as much as working with celebrities or micro-influencers, and these campaigns are often seen as authentic and trustworthy. To find the right influencers for your campaigns try using tools like BuzzSumo.
5. The right PR company
Does your PR strategy need a reboot for 2020? Perhaps it’s been a while since you paid your PR some attention? The best thing to do is to work with a PR agency who are experts in your industry. Elite Lawyer Management focuses on PR for law firms, including personal branding, media relations, practice marketing and tactical business development. When you choose a firm who focuses on your industry specifically, you know that this company understands how to drive your success.
There are plenty of other ways that you can improve your marketing efforts this year, from personalised marketing to optimising for voice search or using virtual reality. Don’t forget to keep a close eye on your competitor's strategies to stay one step ahead.