June 22, 2022
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There’s no way anyone can ignore the fact that TikTok is booming. The hottest social media platform began as a lip-synching app that evolved into a highly engaging short-form video content hub. TikTok meshes Snapchat, Twitter, and Instagram altogether, sucking people in - they can’t seem to stop scrolling! So if your business or a startup that isn’t on TikTok yet, sign up today to amp up your social media presence and take advantage of all the platform has to offer. To make it a lot easier for you, we give you straight talk on the TikTok small business tips you need right now!
TikTok is perfect for reaching a younger demographic, specifically Gen Z. Its video-first format leads to higher engagement rates, and it provides a creative space to showcase your products and brand personality in a way that feels authentic and fun.
The first step is to download the app and create a free Business Account. This is a simple process within the app's settings that unlocks access to analytics, the Creator Marketplace, and other tools to help you grow your presence effectively.
Focus on short, entertaining, and informative videos. Popular formats for businesses include how-to tutorials, behind-the-scenes content, product demonstrations, and participating in trending hashtag challenges. The key is to be genuine and creative.
While some ad formats like brand takeovers can be expensive, TikTok ads are generally considered cost-effective, especially when looking at the cost per 1000 views (CPM). You can start with a minimum campaign spend of £500, which often generates more impressions than on other platforms.
Your TikTok Business Account includes a built-in analytics tool that tracks video views, profile views, follower growth, and audience demographics. You can also install the TikTok Pixel on your website to track how your ads lead to direct actions like sales or sign-ups.
