Tips to Create Engaging Instagram Reels and TikTok Videos

Last Updated: 

March 19, 2024

Creating engaging Instagram Reels and TikTok videos for your brand or business might be one of the most effective strategies to increase the number of TikTok followers and customers. In fact, this is a real growth hack right now.

We're going to share with you some of our favorite Reels and TikTok hacks that will make your videos stand out from the rest of the crowd. These hacks range from helpful hints to top-notch editing tricks that can help you get tons of views.

Top Tips on Creating Engaging Instagram Reels and TikToks:

Instagram Reels

  • Understanding Reels: Instagram Reels are short-form videos lasting between 15 and 30 seconds, allowing for creative expression through music, filters, effects, and texts. They appear in the "Discover" feed, enhancing visibility.
  • Creating Engaging Content: Given the declining attention span of audiences, it is crucial to create engaging content that is either educational or fun, with a unique twist that represents your brand.
  • Utilisation of On-Screen Text and Closed Captions: Enhance the accessibility of your reels by adding on-screen text and closed captions, catering to viewers who watch without sound or have hearing difficulties.

TikTok Videos

  • Understanding TikTok: TikTok is a platform that fosters community growth and offers a vast library of popular songs and cool effects. It allows for rapid growth through the creation of engaging content.
  • Creating Engaging Videos: Before creating a video, decide whether to use the TikTok app's camera or upload an old video. Use the app's features to add filters and effects before shooting, saving time and enhancing the video's appeal.
  • Dance and Slow-Motion Videos: Dance videos and slow-motion videos tend to garner attention. Learn dances through slow-motion tutorials available on TikTok and explore the "slow-motion" hashtag for inspiration.
  • Engaging with the Audience: Engage with your audience by responding to comments on your videos, liking them, and exploring content from your competitors for inspiration.
  • Consistent Posting and Hashtag Use: Post content regularly to increase the likelihood of sharing and use descriptive hashtags, avoiding overly general ones to enhance your video's visibility.

Leveraging Reels and TikToks: TikTok and Instagram are among the biggest social media platforms today. Use the tips provided to create engaging Reels and TikToks, fostering interest in your brand and converting viewers into customers. By understanding the unique features of Instagram Reels and TikTok videos and leveraging them effectively, you can create engaging content that resonates with your audience, enhancing your brand's visibility and customer engagement.

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Instagram Reels

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Before we give some effective tips, let's see what are Reels exactly. Instagram has short-form videos called "Reels," which are similar to the entertaining short-form clips on Vine and TikTok.

Most of these short videos are between 15 and 30 seconds long, and you can spice them up by adding your own music, filters, effects, texts, and so on. On Instagram, Reels show up in the "Discover" feed making your content easier for everyone else to find.

As Instagram Reels became more and more popular, the audience's attention span declined significantly. That means that your Reels have to be really engaging if you want to grab their attention.

IG Reels tips

It's important to make original content. But since thousands or even millions of creators post to Instagram Real Followers every day, it's hard to come up with new ideas.

You don't have to start from scratch when planning your Instagram Reels, which is good news. The most important thing is to make content that is either educational or fun, but with a twist that is unique to you.

You can turn any idea into something new and interesting by giving it your own twist or point of view.

You should also make good use of on-screen text and closed captions. We know that most people watch videos on Facebook and Instagram without sound, so adding text and subtitles to your videos is a no-brainer if you want to reach more people.

Also, subtitles are great not only for people who watch without sound but also for people who have trouble hearing.

You can use the closed caption sticker on Instagram to add subtitles to a video. The audio may take a few seconds to transcribe. Then you can go back through the text and make sure it's all right.

Finally, place your closed captions in the middle of your screen to make sure they can be seen everywhere in the Instagram app.

TikTok videos

a woman taking notes


TikTok has become one of the most popular social media sites for a number of reasons.

Some of the things that have led to its success are its huge library of popular songs, its cool effects, and the fact that the platform is dedicated to helping small communities grow.

But one of the best things about being active on this platform is that you don't have to grow steadily for years to get big.

However, you need great content and you need to know how to promote TikTok videos the right way.

TikTok videos tips

Before you can start, you have to decide if you want to make a new video with the TikTok app's camera or if you want to upload an old video from your photo library. Each choice has its pros and cons.

Before you start shooting a video in the TikTok app, you can add filters and effects. This can save you time. The TikTok app will make it much easier to record videos where you lip-sync to a song or sound, which is a big plus.

Dance videos are one kind of video that always seems to get a lot of attention. If you want to make this kind of video, look for a slow-motion tutorial that breaks down the moves so you can see them better and try them out for yourself.

If you type "tutorial" and the name of the dance you want to learn into the TikTok app search bar, you will get a lot of results.

The slow-motion video is another type of TikTok video that often gets shared. On the app's "Discovery" tab, look for the hashtag "slow-motion" to get ideas.

Add popular hashtags to your captions, but don't use ones that everyone else is using. Instead of the general "#FYP," use hashtags that describe what your video is about.

It doesn't matter what time of day you post. The most important thing is that you post often. TikTok isn't just a one-time thing. If you try to post often, your content is more likely to be shared by a lot of people. If you try to post often, your content is more likely to be shared by a lot of people. Thus, it will surely help you increase TikTok likes and followers. For even faster growth, consider strategies like engaging with trending hashtags or exploring options to buy TikTok likes, which can boost your visibility and reach on the platform.

Talk to anyone who leaves a comment on one of your videos. Like their comments, respond to them, and read their posts if they have any. Also, don’t shy away from taking a peep at what your competitors are doing. You might find inspiration for your own content that way. Download tiktok videos on your pc that you find compelling, and enhance them by incorporating your unique style to elevate the quality.

Final words

It’s time to get creative and start recording your Reels and videos. TikTok and Instagram are undoubtedly among the biggest social media platforms out there.

Remember, your customers are on these apps interacting and watching videos every single day. Use the tips you have seen here to help your brand record better Reels and TikToks so that you can spark more interest in what you are doing and convert more visitors into actual customers.

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