5 Tasks A Small Business Owner Should Consider Outsourcing

Last Updated: 

September 30, 2023

Why do small business owners need to outsource? The answer is simple because it isn't cost-effective for the small business owner to hire employees in-house when there are other companies that can do these tasks more efficiently and cheaper than the owner could ever dream of doing themselves.

Key Takeaways on Outsourcing for Small Business Owners:

  • Website Maintenance: If you lack technical expertise or time, consider outsourcing website maintenance. A web developer can handle tasks ranging from creating a new website to updating content and fixing coding issues.
  • Social Media Management: If managing social media feels overwhelming or time-consuming, outsourcing can ensure your accounts remain active and engaging. Professionals can craft effective social media campaigns tailored to your brand.
  • Customer Service: Outsourcing customer service can streamline the process, ensuring inquiries are handled promptly and professionally. Some companies offer 24/7 support or cater to specific types of inquiries.
  • Market Research: Gathering data from surveys and focus groups can be daunting. Outsourcing market research can provide valuable insights without the hassle of conducting the research in-house.
  • Content Writing: Quality content is crucial for online presence. If writing isn't your strength or you're pressed for time, consider hiring freelance writers to produce original, high-quality content.
  • Payroll: Managing payroll can be intricate and time-consuming. Outsourcing to specialists can handle tasks from creating paychecks to filing taxes and managing employee benefits.
  • Tasks Not to Outsource: Small business owners should be cautious about outsourcing accounting and web development. It's essential to maintain control over income, expenditure, and proprietary code.

Outsourcing specific tasks can be a strategic move for small businesses, freeing up time and resources while ensuring professional handling of essential functions.

Want to Close Bigger Deals?

Here are 6 suggestions on what tasks you should consider outsourcing:

1. Website Maintenance

If you're not tech-savvy, or if you don't have the time to update your website on a regular basis, then it's time to outsource this task. You can find a web developer who will do everything from creating a new website for you to updating your current site with new content to fixing any front-end coding issues that may arise.

2. Social Media Management

Do you dread posting on social media? Or do you simply not have the time? Outsourcing your social media management is a great way to keep your accounts active and updated – plus, you can find someone who can create engaging and effective social media campaigns for you.

3. Customer Service

Dealing with customer service inquiries can be time-consuming and frustrating – so why not outsource this task to a company that specialises in it? You can find companies that will provide 24/7 customer service support or who will only answer specific types of customer inquiries.

4. Market Research

Trying to gather information from surveys, focus groups, and other research methods can be daunting – not to mention time-consuming. Outsourcing your market research is a great way to get the information you need without having to spend hours gathering it yourself.

5. Content Writing

Content is king – and if you're not a good writer, or don't have the time to write your own content, then outsourcing this task is a great solution. You can find freelance writers who will create high-quality, original content for you at a fraction of the cost of hiring a full-time writer.

6. Payroll

Handling payroll can be time-consuming and complicated – so why not outsource it to a company that specialises in it? You can find companies such as an employer of record who will take care of all your payroll needs, from creating paychecks, to filing taxes, to handling employee benefits.


The two tasks that small business owners should not outsource are accounting and web development. Small business owners need to understand the complex nature of these tasks and why they should not be outsourced to other companies, as this could lead to serious consequences down the road.

Accounting: rather opt for efficient software like those mentioned on DigitalSupermarket and keep control of your income and expenditure.

Web Development: your code is your secret recipe so keep this in-house and rather appoint a full-stack developer.

In Closing

When it comes to outsourcing, there are countless tasks that can be outsourced to other companies. The six tasks listed above are just a few examples of what can be outsourced – so don't be afraid to explore other options and find the right company or person to help you with your specific needs. Outsourcing can save you time and money, and it can help to free up some of your precious time for other tasks!

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