5 Ways Businesses Can Use Video on Demand to Scale Up

Last Updated: 

April 16, 2024

Video on demand has been around for years, but it's still a relatively new concept for many businesses. As with anything new, there are a lot of misconceptions about what video on demand is and how it works. Many people think of video on demand as simply "streaming" or playing a video over the Internet. However, there's much more to it than that! Video on demand is not only used by consumers; it also holds great potential for businesses of all kinds who want to improve their marketing strategies, enhance employee training and development programs, improve customer service and sales/conversion rates—and even internal communication and collaboration efforts.

Key Takeaways on Ways Businesses can Use Video on Demand to Scale Up:

  1. Enhancing Marketing Strategy: Utilise Video on Demand (VoD) for promotional videos, product demonstrations, and engaging content to improve marketing strategies.
  2. Employee Training and Development: Implement VoD for customised training modules to efficiently train employees, both new hires and existing staff.
  3. Improving Customer Service: VoD can be employed to train employees, answer customer questions, and resolve issues swiftly, leading to enhanced customer service.
  4. Sales and Conversion: VoD helps provide customers with the information they need, leading to better conversion rates and improved sales strategies.
  5. Optimising Internal Communication: Embrace VoD for internal communication and collaboration efforts, streamlining processes and improving efficiency.
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Enhancing Marketing Strategy

Video is a powerful tool for building trust and creating relationships with your customers. It can help you build a more human brand by showing off the people behind it, which in turn gives viewers more confidence in what they're buying.

One of the most compelling ways businesses can leverage is through VoD app development. These applications serve as a platform for distributing a promotional video, product demonstrations, and engaging content to a broad audience.

Video also has the unique ability to go viral on social media platforms like Facebook or Instagram, where users are constantly scrolling through their feeds looking for new content. Video lends itself well to this format because it's easy to digest in small bites and if viewers like what they see enough that they want to share it with friends, family members or other influencers online (or even offline), then that's great news for business owners!

Employee Training and Development

Video on demand is a great way to train employees. You can use video-based learning to train new hires and existing employees, as well as managers.

Video on demand allows you to create training modules that are specific to the needs of your business. This means you don't need to spend time developing content that will be redundant with other companies' materials or already available online. Instead of having multiple versions of the same course, use VOD as a platform for creating customised courses based on each individual employee's role within your organisation

Improving Customer Service

VOD offers a number of ways to improve customer service. It can be used to train employees, answer questions and resolve issues quickly.

  • Train Your Employees - When employees are trained properly, they are more likely to provide great service for customers. Video on demand allows businesses to create customised training videos that reinforce key concepts for each department or team member, which will help them do their job better every day.
  • Quick Response to Inquiries - Customers often have questions about products or services before making a purchase, so it's crucial to have answers readily available at all times, even when it's not convenient. With video on demand technology, businesses can develop FAQ videos that address common questions, saving customers the time and effort of researching answers online before reaching out to support teams.
  • 24/7 Availability - Customer inquiries can arise at any time, including outside regular business hours. VOD can provide a library of customer support videos that are accessible 24/7, allowing customers to find solutions to their issues or answers to their questions whenever they need them. This round-the-clock availability can significantly improve customer satisfaction and loyalty.

Sales and Conversion

Video on demand is a great way to scale up your business. You can use it for everything from improving sales and conversion to improving customer service, employee training and development.

  • Improve Sales and Conversion: By giving customers the information they need at their fingertips, you'll be able to help them make more informed decisions about buying from you. This leads to better overall conversion rates and happier customers!
  • Improve Customer Service: Video on demand provides an easy way for customers who have any questions about products or services available through your website (or even just general questions) to get answers quickly without having to wait around on hold or talk with someone over the phone who may not be qualified enough in this particular field anyway (eek!). Plus when they call back later because something else came up while watching those videos; now there's no hassle trying figuring out where else could possibly find such answers again since now everything is already stored locally within our database system which means no more calling around wasting time searching high & low through endless google searches until finally finding something similar enough but not quite exact enough either way...

VOD is a great way to scale up your business

VOD is a great way to scale up your business.

  • Improve your marketing strategy. Video on demand can help you reach more customers and improve sales by providing them with valuable information about your products or services.
  • Train employees. With video on demand, you can train new hires in the same way that they would get trained in person simply by showing them videos that teach them what they need to know! This also allows you to create custom training modules based on what each employee needs to learn (for example, if one employee works at the reception desk while others work as an accountant).
  • Improve customer service levels across multiple locations without having someone travel across town just for one customer's issue. For example: If a customer calls about an issue with their cable TV service but lives far away from where he/she signed up for service (and therefore doesn't live near any cable company offices), then it makes sense for this particular issue not only be solved quickly but also remotely since there's no reason why this person should have wasted time driving all over town trying find someone who could help him/her out right away!
  • As businesses explore various technological solutions to enhance their offerings, high-quality audio is just as critical as video. Integrating superior audio solutions, such as those offered by Audio Art Cable, can significantly improve the viewer's experience, making your VoD service stand out in a competitive market.


In conclusion, Video on Demand (VoD) is a dynamic tool that holds immense potential for business growth. By investing in VoD app development and utilising platforms like https://trembit.com/industries/webrtc-development.html, businesses can refine marketing strategies, empower employee training, enhance customer service, boost sales and conversions, and optimise internal communication and collaboration. Embracing VoD technology is a forward-looking approach that can significantly contribute to scaling up business operations in today's competitive landscape. With just an internet connection and a touch of creativity, businesses can harness the power of VoD to transform their operations and drive growth.

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