5 ways of Boosting Your Business Presence on Social Media

Last Updated: 

October 18, 2023

The benefits of social media for a business irrespective of its size is undeniable. Though it is even more beneficial for a small business as marketing on social media is almost free if you don’t go for paid ads.

A lot of your potential customers are using these social media platforms, and if you want to convert them into leads, you need to use it too. Here look at these statistics:

  • 42% of the total world’s population, which is nearly 3.2 billion people, are using social media platforms as of now.
  • 61% of the said population uses a social media platform within 10 minutes of waking up.
  • 71% of Mid-size brands are using social media for marketing and 52% of them are posting daily.
  • As of 2019, Facebook has over 2.4 billion monthly active users.
  • Instagram has 1 billion and Twitter over 3.35 million.
  • Twitter has a response rate of 1 hour for replying to customer complaints which 78% of its users do.

There are more such numbers, but the gist is that a lot of people use social media platforms. If your business is not on one or is not using it correctly, you are letting go of a great opportunity.

So, create an account, and if you have one on two or three leading platforms, but it is not working out for you, don’t worry. The issue is not the platform, but your approach towards it. It is not growing as well as you expect, because maybe you are targeting the wrong people or using the wrong method.

It can get better, try these tips that we are mentioning below for improving your social media presence.

Key Takeaways on Boosting Your Business Using Social Media:

  • Significance of Social Media: With billions of users across various platforms, businesses can't afford to ignore the potential of social media. It offers a vast opportunity to connect with potential customers and enhance brand visibility.
  • Mobile-Friendly Content: Ensure that all content, whether images or videos, is optimised for mobile devices. With a significant number of users accessing social media on mobile, it's crucial to provide a seamless experience.
  • Leverage the Right Tools: Tools like Buffer can help schedule posts, ensuring consistency across platforms. Scheduled posts allow businesses to maintain a regular posting routine without constant manual intervention.
  • Choose the Right Platform: Not all social media platforms will be suitable for every business. It's essential to identify which platform aligns best with the target audience and business goals. For instance, LinkedIn might be more suitable for B2B, while Instagram is ideal for creative brands.
  • Social Media for Customer Service: More businesses are using social media as a customer service channel. It offers a quick response time, enhancing customer satisfaction. Platforms like Twitter have become hubs for customer queries and feedback.
  • Prioritize Visual Content: Engaging visuals, including images, videos, GIFs, and memes, can significantly enhance a post's reach and engagement. Visual content is more likely to be shared and remembered by the audience.

Incorporating these strategies can help businesses boost their presence on social media, engage with their audience more effectively, and ultimately drive growth and sales.

Discover Real-World Success Stories

1. Make it mobile-friendly

3.2 million people use their smartphones, tablets, and iPads to access social media daily. That is why as a brand you need to make sure that whatever content you post, like an image or a video is accessible on mobiles.

Use vector images as they are scalable. Don’t use low-quality images because it can pixelate. Make sure that you use a size which is viewable in great quality on both laptop and mobile phones.

The same goes for video, but keep the size small so that it doesn’t take much time to load.

2. Using correct tools is crucial

As a business looking to expand its customer base, you must be having two or three social media accounts. Now, all these accounts require attention and consistency. You cannot post once and stop for the day.

You need to post at least 3 or 4 times a day or five times a week or so on. For that, you need to use the correct tools like the tool buffer that can schedule posts for you. This way, you can create a schedule for the whole week or two days, and work on more posts later.

Also, using tools, you can worry about other things in an account, and not worry about posting at the right time.

In today's digital age, boosting your business presence on social media is essential. However, it's not just about posting content; it's about using the right strategies and tools. For instance, while using the correct tools is crucial, it's equally important to ensure that your approach to social media is effective. If you're struggling to see results, consider seeking external resources like https://popularitybazaar.com, which offers insights and services to enhance your online presence.

3. Work with the right social media platform

It is an old tip, but I cannot stress enough about this. You cannot make use of every social media platform for your brand. Sure, you can make accounts on every platform, but would you be able to connect with your audience on each platform?

No, right? So, look at the usefulness of each platform and make sure you use the one which not only helps you connect with the target audience but convert leads too.

For instance, Twitter is a platform that has an immediate response to every situation. So, if your audience comprises a maximum of people under 50, who want quick responses use that.

For B2B dealings, LinkedIn is best. If you are a creative person, then try Instagram as your main platform.

4. Use it for customer service

Social media is an upcoming customer service channel. A customer doesn’t want to wait in a queue for days or wait for an official mail to demand an answer or solution to their problems. They want quick responses, and with the help of social media, you can do this. As of now, 57% of businesses are using social media to better their customer services.

For example, Airtel on Twitter has a complaint Id, where people can make complaints regarding their number or broadband. Once you do that, a person immediately calls you from there.

That’s the power of social media. So, don’t just focus on selling your product, but also on customer service.

5. Use great visuals

It is an oldy, but a goody. You need to use amazing visuals for your social media platform. It is a great way to stand out from the crowd. Also, don’t just focus on images, there are new types of visual content that are appealing like videos, stories, memes, GIFs, and so on.

These tips can help you get better results. If you are still unsure, hire a social media marketer, and they will analyse your page, and come up with better tactics to grow your social media handle.

Photo by Tracy Le Blanc from Pexels

People Also Like to Read...