7 Effective B2B Link Building Strategies for Growth in 2024

Last Updated: 

May 17, 2024

Link building is crucial in fostering business growth and amplifying the volume of successful transactions, leads, and customer acquisitions. 

Advanced link building strategies become indispensable if you've set even more ambitious KPIs for 2024. Keep reading this article, and you will see why your business needs to implement backlink strategies.

Key Takeaways on B2B Link Building Strategies in 2024:

  1. Content Marketing: Increasing content creation budgets reflects the importance of producing valuable articles and infographics based on niche research to secure backlinks from diverse sources.
  2. Guest Blogging: Collaborating with reliable partners through guest blogging is essential, but it requires careful site selection, natural link integration, and strategic tag usage to avoid penalties from Google.
  3. Outreach: Move beyond traditional guest posts and focus on relationship-based outreach campaigns with B2B customers or partners, proposing collaborations like link exchanges, newsletter inclusions, and joint events.
  4. Press Releases: Utilize press releases to inform clients about company news, sales, and improvements, which can improve brand awareness, generate traffic, and attract backlinks.
  5. Social Media: Leverage social networks and messaging platforms for gaining backlinks by placing profiles, posts, or comments with links to your website, which can boost traffic and social signals.
  6. Link Reclamation: Address the loss of backlinks due to external site changes or errors by identifying and fixing broken links, using tools like Ahrefs, SemRush, or MOZ, and reaching out to website owners for corrections.
  7. Expert Roundups: Participate in or organize expert roundups on relevant industry topics to earn backlinks, gain exposure, and build relationships, thereby establishing yourself as an industry expert.
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Content Marketing

As per Semrush, 69% of marketing plans include an increase in the content creation budget. It confirms that producing a valuable article or an illustrative infographic rooted in distinct niche research heightens the probability of securing backlinks from diverse sources.

Content Marketing Budgets Change in 2023

For optimising your content, consider employing the following tools:

  • Enhance the sophistication and appeal of your blog articles using Grammarly for refined language and engagement.
  • Leverage Canva or Visme to generate captivating infographics and polished visuals effortlessly.
  • Inject vitality into your case studies through interactive platforms like Kahoot or Quizlet.

Guest Blogging

As collaborating with reliable partners significantly influences business development, guest blogging emerges as one of the preeminent link-building strategies in the B2B realm. 

Nevertheless, employing this approach demands meticulousness, given Google's heightened scrutiny of methods for acquiring backlinks. To shield your website from penalties and extract optimal benefits from such collaborations, consider the following:

  • Smart Site Selection: Thoroughly vet sites for content and backlinks, opting for web resources within a similar niche that aligns with your target audience. If you want to streamline the process, consider using specialised platforms like Collaborator, which makes it easy and safe to publish PR articles with a vast catalog of 28,000+ hand-moderated sites.
  • Natural Link Integration: Ensure that links within the text are seamlessly incorporated, eschewing spammy anchors. 
  • Strategic Tag Usage: Avoid tags such as “rel=nofollow” or “rel=sponsored” to preclude unwarranted suspicion during Google's assessments.


We recommend moving beyond traditional guest posts and implementing outreach campaigns directed at your B2B customers or other partners with a closely aligned target audience.

Link building has changed. Now, you have to focus on a relationship-based approach to your link building outreach and offer a win-win partnership.

Once you've identified such partners, consider proposing the following collaborations:

  • Link Placement on Their Resources: Suggest exchanging backlinks or guest post collaboration.
  • Inclusion in Their Email Newsletter: Include your company or product in their newsletters.
  • Jointly Hosted Events and Collaborative Activities: Explore opportunities for organising online events and engaging in other collaborative activities.

This approach enhances your backlink portfolio and fosters mutually beneficial partnerships. 

Press Releases

Business is perpetually dynamic, brimming with updates and noteworthy developments. A glance at platforms like Forbes, Entrepreneur, and similar publications reveals a plethora of press releases from businesses of all sizes — ranging from small enterprises to industry giants. 

Press releases are used to keep company clients informed about news, sales, improvements, etc.

So why do businesses need news releases? For improving your brand awareness, generating traffic, garnering backlinks, and potentially transforming it into a veritable lead magnet for the attention of potential customers.

While in B2C, you have the latitude to explore a wide range of topics aligned with your client's preferences, the landscape in B2B demands precision, specificity, and a compelling demonstration of tangible benefits.

Social Media

Social networks and messaging platforms in the B2B sphere have experienced a significant surge, with Forbes Advisor reporting in 2023 that a staggering 77% of businesses are already active on social networks. 

Monthly Active Users by Social Media Platform (in Millions)

Gaining social media backlinks at no cost is achievable by placing profiles, posts, or comments with a link to your website that will boost your traffic and social signals. 

It’s not a secret that social media opens new opportunities for building and amplifying backlinks.

On various platforms like Facebook, LinkedIn, or Twitter, you can stay abreast of the latest news and gain insights from SEO professionals who generously share their experiences.  

Remember that building relationships is the key to success and discovering new B2B link-building opportunities.

Link Reclamation

Nothing lasts forever, and this applies to links as well. Due to technical work on external resources or errors on your site, the partner site's backlinks may cease functioning, potentially leading to a decline in search result rankings. 

You can remedy such situations by finding, fixing, and replacing links to your site. 

To do this:

  • Identify lost links using tools like Ahrefs, SemRush, or MOZ. 
  • Determine the quality of the backlink and decide whether it is worth pursuing.
  • Reach out to the website owner of the affected sites and ask to fix the link. They are likely to appreciate your notification and take prompt action to rectify the 404 errors on their site.

We recommend adopting a proactive approach to prevent such occurrences by leveraging backlink management tools like LinkChecker PRO, Ahrefs, etc, that actively monitor the status of your links and promptly notify you if, for any reason, a link becomes inactive.

Expert Roundups

Expert roundups are becoming one of the powerful ways to earn backlinks, get exposure, and build relationships in the competitive world of B2B.

Plus, recognising you as an industry expert quite often brings a lot of invitations to contribute quotes for blog posts or participate in other expert roundups in your industry. 

However, you can create your unique material with experts who have a lot of influence in your industry. For example, organise a roundup on the topic ‘Top 10 Digital Transformation Trends for 2024 and Further’ with insights from thought leaders and professionals about the latest digital trends, challenges, and innovative solutions.

This will help you not only earn valuable links to your website but also increase your social media presence because expert opinions likely will indicate a link to your guide on their sites and social networks. 


Above, we have reviewed the top 7 link building strategies relevant in 2024 for the B2B segment. Use them to build a solid backlink profile and appear in the top 3 Google search results more often than competitors.

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