7 Ways Businesses Benefit from Blogging

Last Updated: 

March 17, 2023

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It could be you have a blog on your site but have yet to start blogging. Or, you have a blog that you used to write on frequently. But lately, your business has taken off, and you haven’t had the time.

No matter your situation, blogging has vast benefits that you shouldn’t ignore. So, if you haven’t made time to maintain a blog in the past, that’s okay. Thankfully, there’s no time like the present to pick it back up again.

Do you want to learn how blogging can improve your business in more ways than one? Then, check out seven ways blogging can take your business to new heights!

1. Drives Traffic to Your Website

One of the biggest perks of blogging is that it drives traffic to your website. But to get traffic, you need to blog about topics that matter to your audience consistently. And, it would help if you had the right SEO to end up high on the search engines.

Visitors will stumble across your content when they think it may offer the feedback they seek. So make sure you’re following through by offering that solution.

SEO can aid you as you produce content. When the right keywords are in your content, readers will find it more likely. For example, if you’re a software-as-a-service (SaaS) brand, optimising your blog posts is vital. Ideally, you want interested customers to visit your site. In that case, a marketing company like Intergrowth can assist with SEO and get you the results you seek.

All in all, providing high-quality blog posts that offer valuable solutions improves traffic. In addition, SEO further gives your content the edge it needs for extra exposure.

2. Exposes Readers to Entertaining Content

Not only should your content be educational, but don’t be afraid to have some fun with your writing too.

You can entertain readers by telling stories while weaving your products into posts. Other ways to engage them are by intertwining pop culture and other trendy subjects. Your ultimate goal should be to showcase your products or services while taking them on a fun ride.

3. Targets a Certain Audience

You have the advantage when writing articles on your site. Through your blog posts, you can attract a specific audience.

So, only write about topics that pertain to your audience. For example, if you target businesses that need advertising services, then cover similar topics. Of course, you don’t want to give all your secrets away. But use your blog to write about issues that hold a visitor’s attention.

4. Keeps People on Your Site

When potential customers land on your site, they may click off the page. Whereas if they visit your site because they come across your post, they’re more likely to stay there. That’s why, as mentioned, creating compelling content that makes them stick around is critical.

5. Showcases Your Brand’s Personality

Establishing your brand is essential, especially in the early stages. However, if your business has been around for a while and you haven’t set a personality, don’t fret. It’s never too late for you to reinforce your business’ brand.

Infuse your personality and highlight the services you provide in each post. Don’t go overkill, though. You don’t want to market your services too much, or you may scare readers away. Instead, connect with your audience by learning what makes them tick. You can form relationships and gain loyal customers by learning about your audience.

6. Builds Relationships

Speaking of forming relationships, blogging is the perfect way to connect with people. Creating conversations is a powerful tool. So, be sure to use blogging as a way to be in constant communication with your audience.

To build relationships, make sure there’s a comment section beneath each blog post. This will prompt readers to engage and make comments about what they read. You can reply back.

Furthermore, post a link to your post on social sites like Facebook. Having a link to the post allows customers to make comments. Plus, it gives them the option to engage with other customers on Facebook.

7. Gives Your Business Results

The whole point of blogging is to get results, so keep this in mind as you write new content. Now, getting the results you seek may not happen right away. In fact, it takes time to build a steady audience.

But make no mistake publishing content that aligns with your audience has excellent results. You’re more likely to secure new customers and build a brand with a positive reputation.


Blogging is a no-brainer when it comes to seeking brand success. It engages an audience and allows you to showcase your services and products.

Furthermore, it helps visitors learn more about you. By consistently blogging, you secure a steady subscriber base. And, better yet, you’ll establish and maintain loyal customers who believe in you and your company.

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