8 Ways to Advertise and Promote Your Business in 2024

Last Updated: 

May 3, 2024

Are you looking for new ways to advertise and promote your brand in 2024? You’ll want to use traditional and digital marketing to reach a broad audience. However, you might not know where to start. That’s where we come in.

We put together this guide to help you promote your business, so keep reading.

Key Takeaways on Advertising and Promoting Your Business

  • Social Media Dominance: Utilise various social media platforms to create shareable content and maintain a consistent brand voice for broader brand recognition.
  • OTT Advertising Advantage: Embrace over-the-top advertising to reach a growing audience through streaming services, offering targeted, measurable, and creative ad campaigns.
  • Pay-Per-Click Precision: Invest in PPC advertising to bid on keywords and appear prominently in search engine results while only paying for clicks, ensuring cost-effectiveness.
  • Influencer Partnerships: Collaborate with social media influencers to tap into their trusted and niche audiences, boosting brand awareness at a cost-effective rate.
  • Local SEO Optimisation: Improve local search results by listing your business on Google My Business, encouraging reviews, and optimising your website for local keywords.
  • Blogging for SEO: Maintain a blog with informative and keyword-rich content to enhance SEO, drive website traffic, and increase brand credibility.
  • Effective Email Marketing: Utilise email marketing campaigns to stay in the forefront of your audience's minds and encourage purchases with newsletters and special offers.
  • Voice Search Readiness: Optimise content for voice search by using conversational language and aiming for Google-featured snippets to secure a higher position in voice search results.
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1. Social Media Marketing

Social Media Marketing
Photo by Aaron Weiss on Unsplash

First, you’ll want to ensure your business has a presence on social media. It’s free to open and run an account, so you have nothing to lose. Try creating a profile for your brand on Facebook, Instagram, X, LinkedIn, and even TikTok.

You’ll need to create shareable content and run ads to get the most out of this strategy. Shareable content should suit your target demographic and include infographics, lists, videos, memes, or information on current events.

Keeping video content short and sweet also helps to make it more shareable. 

Lastly, you should have a consistent brand voice and identity across social media platforms. Doing so ensures your audience can recognise you at a glance, making your brand easily distinguishable from other companies.

2. OTT Advertising

OTT advertising, or over-the-top advertising, is another excellent way to promote your business in 2024. These ads play during streaming services, like Hulu and Flix IPTV, so many people see them. The amount of people using streaming services is increasing every day throughout 2024 as well, meaning you can reach as many people as possible.

Plus, OTT ads can use targeted advertising. You can narrow down the groups you reach so you only send them the most relevant ads, leading to higher engagement.

You also receive measurable results, making it easier to tell how effective your ads are. You can quickly track the performance of your targeted ads and adjust them to make them even more effective.

Finally, you can be very creative with OTT ads and offer your viewers a more intuitive experience. For example, you can provide a lot of information in a short amount of time using these ads.

3. Pay-Per-Click Advertising

Also called PPC advertising, you can use these ads to reach your target audience through popular search engines. You bid on keywords or keyword phrases to appear in the search engine results for those searches. Often, you’ll appear at the top, where more people will click on your page.

The best part of PPC advertising is that you only pay when someone clicks on your link. So, if your ad isn’t doing well, you don’t pay much. Incorporating a negative keyword list into your campaign will also optimise your budget, preventing your ads from displaying to the wrong audience. You pay relative to the amount of traction that it gets.

4. Influencer Marketing Campaigns

Influencer Marketing Campaigns
Photo by Malte Helmhold on Unsplash

Next, you can try influencer marketing. You can collaborate with social media influencers who promote your products and services to their audience. Since they have access to a broad audience who already trusts them, this strategy can work very well.

Most influencers also have a niche audience. So, if you’re audience overlaps with theirs, you could reach a group more likely to be interested in your brand. You’ll also raise your brand awareness.

It’s also cost-effective to work with influencers, especially compared to many other forms of modern advertising.

5. Local SEO

You can also make your business more relevant in local search results. Listing your company on Google My Business will help you appear more online. Your brand will also appear in Google Maps, making it much easier for potential customers to find your store.

This strategy can also give you an advantage if they’re not trying to optimise their local SEO. So, here’s a few quick ways you can improve it:

  • Create a Google My Business page and verify it.
  • Encourage reviews.
  • Add location details to your website.
  • Write content focusing on your area using local keywords.
  • Make sure your website is mobile-friendly.
  • Perform regular SEO audits and make improvements based on the results.

6. Run a Blog

Start Writing a Blog
Photo by Burst on Unsplash

Blogging is another excellent way to increase your SEO, and it works well in advertising campaigns. You’ll want to publish informative, engaging content that uses relevant keywords. You can also include videos and images in the posts to make them more appealing.

Running a blog can drive traffic to your website and make you more relevant on social media. You’ll want to share your content on your brand pages and encourage others to interact with it. This process can increase conversions.

Plus, running a blog can make your business look more professional and trustworthy to others, especially if you post informative content that resembles other reliable news sources. You link to your products in the blog posts, too, showing how they relate to the rest of the content.

Overall, running a blog will still be important in 2024 for businesses.

7. Email Marketing Campaigns

Email marketing is another way to reach a lot of people at once. You can create and send newsletters, special offers, and updates on new products to your customers. You’ll want to encourage people to join your email list on your website, social media, and blogs.

You’ll also stay in the forefront of your audience's mind when they see regular emails from you. If they’ve been thinking about buying something for a while, an update from your brand could be enough to encourage them to finish the purchase. 

8. Optimise Voice Searching

More people use smart speakers today than before, and more will have them at home in 2024. You’ll need to ensure that your brand shows up when someone speaks your keywords aloud to these devices.

Optimising your content for voice search means using conversational language in your content. Plus, you’ll need to try to get the Google-featured snippet whenever possible.

In short, this strategy allows your brand to appear high in search engines when users speak your keywords aloud to a smart speaker.

Prepare Now To Promote Your Business

To summarise, there are many ways that you can promote your business in 2024. You’ll want to try a combination of the options on this list for the best results. The sooner you prepare, the better off you’ll be next year.

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