July 18, 2024
At one point in time, a blog was just a way to share personal stories and daily musings in a minute corner of the internet. There was no pressure behind it. No strategy. As the internet has grown and developed, however, so too has the blogging space, to the point where it’s now become an entire industry.
Right now, there are over 600 million blogs worldwide, accounting for nearly a third of all 1.9 billion websites on the internet. That’s a whole lot of content, and the thing is, it’s no longer enough to simply write a post and hit ‘publish’. Readers expect value, search engines demand optimisation, and competition for attention is fiercer than ever.
In return, however, there’s something in it for the writer. If you’re writing a blog in 2025, for instance, there are numerous ways you can monetise your blog and actually turn your passion into a source of income, provided you write content that engages a readership, that is!
With this in mind, we wanted to provide a fresh, all-encompassing guide that can help you go from a beginner to a fully-fledged blogging professional, equipped with the skills and strategies necessary to grow, monetise, and sustain your platform for the long term.
The first thing to note is that the blog is not the thing – it’s the end goal. What we mean by that is the blog is where you want your readers to get to, but there’s no chance of them finding it by themselves. The digital space is too crowded, too full of noise, and so it’s your job to create pathways through a range of different avenues, including social media, SEO, and guest posts.
Starting with social media, this is perhaps the best way to meet your audience where they already are. Platforms like Instagram, X, LinkedIn, and TikTok can act as feeders to your blog, helping you build awareness and drive traffic through engaging posts or videos.
It’s also worth mentioning how important a bio link website will be here. Hopp by Wix offers a simple, mobile-friendly landing page where you can feature multiple links – to your latest articles, newsletter sign-ups, or even product pages – and make it easy for users to navigate straight to the content that matters most.
With most social media platforms only allowing one link in your profile, this is a clear and concise method to essentially take their hand and show them you have a blog worth checking out – something that will be even more trustworthy if your page is clean, professional, and engaging from the outset.
For those exploring different Linktree alternatives, Hopp by Wix is considered one of the most versatile solutions.
The reason this is so important is that the best bio link website can be the first step towards monetising your blog. With Hopp by Wix, several features enable you to generate income directly from your bio link website. Yes, your main link is going to be your blog, but you can also use it to promote affiliate links – recommending products or services to your audience and earning a commission for any resulting sales.
If you’re already using your blog to recommend products to your readers, this approach can be particularly effective, simply because it’s natural. Readers already expect suggestions, insights, and recommendations, so including affiliate links within your Hopp bio page will feel like a seamless extension of the content they trust, rather than a jarring advertisement that lessens your brand experience.
Beyond that, Hopp now offers built-in functionality such as blogs, stores, courses, and more. These aren’t mandatory, you can connect Hopp to any existing blog or store, but having these tools integrated makes it much easier to experiment with monetisation strategies and discover what resonates with your audience. For example, you could even place a paywall on selected blog posts using Hopp’s blog functionality, giving readers a mix of free content while charging for premium insights or tutorials.
If affiliate links aren’t something that appeals to you, you could also use Hopp’s pre-roll feature, which enables you to display a brief promotional message or advertisement before visitors access your main content. For a blog, this could be a sponsored message from a brand relevant to your niche or perhaps a promotion for a partner product – the point is, it should be relevant, concise, and aligned with your readers’ interests so that they don’t stray away as soon as the advertisement appears.
Outside of the blog itself, building a popular bio link website has become one of the best ways to get some revenue coming in and turn your brand into more of a well-rounded, full-fledged blogging business. There are ways, however, that you can monetise your blog in-house too. Advertisements, for instance, are something that many users have come to expect.
While they might have been distracting – or even detrimental – fifteen years ago, in 2025, users now understand that ads help support the content they love and, therefore, are more accepting of promotions. They have to be well-placed and relevant, though.
To implement ads effectively, start by thinking about your content and what your audience engages with most. Consider which pages get the highest traffic and where an ad would feel natural rather than intrusive, and then use ad networks like Google AdSense or Mediavine to automatically display them. It’s also important to experiment with placement – such as within the article body, in the sidebar, or at the end of posts – to maximise revenue without disrupting the reader experience.
As well as this, you can also collaborate with brands and feature their products or services as sponsored posts. These are articles or reviews that integrate the brand naturally into your content, allowing you to earn a fee while still providing the same value to your readers. The key is to maintain transparency and consistency.
Make sure you clearly mark any sponsored content, and choose partnerships that still align with your niche and audience interests. Especially if you’re just starting to blog, the moment your sponsored posts start veering away from your brand’s core message is the moment your audience will start to lose trust and, as a result, the long-term value of your blog will be compromised.
Advertisements and link-in-bio monetisation are probably the fastest, most seamless way to start building revenue from your blog, but there are a few more if they don’t quite work for you. Another more organic way to do so is through offering online courses or workshops.
Let’s say your blog is about healthy cooking. Rather than simply writing about it, you could create a series of virtual cooking classes or meal prep workshops for beginners. Similarly, if your blog focuses on personal finance, you might offer budgeting or investing webinars. The key is to leverage the expertise and insights your audience already trusts you for, and turn them into a tangible, sellable product that your readers will likely enjoy.
As well as this, nothing is stopping you from trialling some membership content. Numerous blogs in 2025 have a premium section for exclusive articles, resources, or a community forum – while platforms like Patreon can make it easy to manage paying subscribers. It might seem risky, but if it doesn’t work, you can always revert to free content while experimenting with the other monetisation strategies we’ve mentioned.
To round off, you can also try:
Use your blog as a portfolio to showcase your skills.
Launching branded products such as clothing, mugs, or stationery.
Charging a fee for live online events, Q&A sessions, or tutorials.
Building an email marketing list to promote products or sponsored offers directly to subscribers.
If your blog produces high-quality content or images, you can then license this content to other creators or brands for a fee.
If you’re already running a successful blog, monetising it should be the next thing on your mind. It takes a lot of hard work and effort to run a blog, of course, and so there’s no reason why you can’t earn something back and start exploring the multiple monetisation avenues available today.
And if you’re looking for the right tools to help along the way, exploring a Linktree alternative like Hopp by Wix could be a strong starting point.
The very first step isn't monetisation itself, but building a consistent flow of traffic. You need to guide readers to your content. Focus on promoting your blog through social media channels and optimising your posts for search engines to attract a steady audience before introducing monetisation methods.
A link-in-bio tool acts as a mini-hub for your content and can be a powerful monetisation starting point. You can include affiliate links to products you recommend, run short pre-roll ads, or even use integrated features to sell digital products, courses, or services directly from your link page.
The two most popular methods for on-site monetisation are display advertising and sponsored content. You can use ad networks to place relevant ads within your articles, or you can collaborate directly with brands to create sponsored posts that align with your blog's niche and audience interests.
While it's a valid concern, readers today are generally more accepting of ads, as they understand it supports free content. The key is to be strategic. Ensure ads are relevant to your audience and placed thoughtfully so they don't disrupt the reading experience. This maintains trust and professionalism.
Absolutely. You can leverage your expertise by creating and selling your own products. This could include online courses, workshops, e-books, or exclusive membership content. Many bloggers, including those advised by Robin Waite, find success by turning their knowledge into a valuable product for their audience.
